Lavaux is a UNESCO World Heritage Site - and the "Domaines Les Dryades" winery has recently brought a breath of fresh air to the tradition-steeped region. Winemaker André Bélard cultivates his vines on around 2.3 hectares in the middle of the Saint-Saphorin, Dézaley and Pinot appellations.

Zimmermann Communications created the visual identity for the young winery and brought the winemaker's idea to life digitally. The agency developed the entire brand identity - from the logo to stationery, a website with an online store, social media and postcards. A particular focus was placed on the labels, the heart of the visual identity.

Inspired by the name of the winery and the dryads of Greek mythology - tree spirits who felt and suffered with the trees - the design translates their symbolic connection to nature into a modern, geometric-abstract illustration with a handmade character. The style is reminiscent of linocuts or ink drawings and gives the labels a timeless, personal touch. Additional elements such as handwritten lettering around the bottle are intended to make the person behind the wine tangible.

The winery was also stylishly staged online: The agency designed and realized the website Domainelesdryades.com including a web store, set up the Instagram account and regularly added content to it.

A corporate film will also bring the winemaker's philosophy to life.

In addition, a newsletter concept including design was developed for regular distribution to ensure proximity to the community.

Responsible at Domaine Les Dryades: André Bélard (owner/winemaker). Responsible at Zimmermann Communications: Dominik Mätzener (overall responsibility), Christoff Strukamp (Creative Direction), Julia Hofmann (Art Direction), Carolina Duarte Nunes (Digital Content Creation), Lara Cavelti (Project Management); Illustrations wine labels: Becca Thorne (The Illustrators); Image Composing Packshots: Lorenz Wahl; Video/Photos: Serge Hoeltschi; Music: Kalabrese.

Thanks to the rebranding, the name, overall appearance and website of the winery now have a new look. High-quality close-ups and precise, calm layouts are intended to convey the winery's consistent quality standards and the "Quiet Luxury" aesthetic.

The rebranding was preceded by a strategically sound positioning process in which core messages were developed and a brand identity was defined that brings the company's claim to excellence to life. Modularity and flexibility were the guiding principles during development. The focus was also on a design system that is easy to use so that the family business can achieve maximum impact and the desired perception with the available resources.

Responsible at Weingut Seewer: Fabienne Seewer, Michelle Seewer, Damian Seewer. Responsible at Markenfels: Gernot Honsel, Ulrike Grein, Taco van der Luijt.

Acker, which claims to be the world's leading auction house for rare top wines, is holding its first live auction in Zurich on June 14, 2025. The event at the Metropol restaurant is part of the company's planned expansion into Europe.

The Zurich agency Bühler & Bühler was commissioned to provide communication support for the market launch in Europe. It is developing a multilingual, multichannel campaign that addresses target markets such as Germany, France, Italy, Austria and the Netherlands in addition to Switzerland. Paid campaigns as well as organic content on social media, influencer cooperations and editorial contributions in specialist media will be used.

The campaign branding was developed specifically for the European market. The first auction is aimed at an international audience, both on site in Zurich and digitally via live bidding.

"Working for a globally active company with such a long history gives us great pleasure - and then around a topic that is full of emotion," says Raphael Bühler, CEO & Partner of Bühler & Bühler. The collaboration is long-term. From 2026, Acker plans to hold up to four auctions a year in Zurich.

In December 2024, wine producer Georg Schlegel once again launched a campaign for its Christmas promotion. For the duration of the campaign, all orders with a value of CHF 100 or more were delivered free of charge. Instead of the usual packshots and sales promotions, the 2024 campaign aimed to score points with the target group with a headline.

Yes created a combination of "Silent Night" and "Oh you Merry" that is immediately associated with the festive season. The familiar words are intended to convey emotions and at the same time focus on the campaign's message: festive enjoyment, unforgettable moments - and unforgettable offers.

From the end of November, the various subjects of the Christmas campaign were played out digitally on social media, via newsletters and as social ads. The campaign was also shown on OOH posters at various locations in Graubünden and in customers' letterboxes as a direct mailing.

Responsible at Yes: Corina Calonder (Project Management, Concept), Dominik Kurmann (Art Director), Sirinda Casal (Text), Erina Dvorak (Digital Campaigns).

The Basel Wine Festival is one of the most visited wine events in Switzerland. The logo and the characteristic image with the wine glass are firmly anchored in the communication. In order to position the 2024 edition even more clearly, the MCH Group commissioned Yellow to further develop the campaign appearance. The aim was to supplement the tried-and-tested elements with a clearer and more offensive message. With this realignment, the MCH Group aims to further strengthen the position of the Basel Wine Festival beyond the region.

Yellow has taken up the special position of the Basel Wine Festival as a meeting place for professionals and consumers. In its headlines, the new campaign playfully links the world of wine with the people who meet and exchange ideas at the festival. The messages were placed in trade and consumer magazines in the wine and gastronomy sector as well as in traditional consumer media. At the same time, the campaign ran on the MCH Group's social media channels and in a broad-based online campaign. The creations were also used as outdoor advertising in the Basel region.

Responsible at Messe Basel: Alexander Däppen (Marketing & Communications Manager). Responsible agency: Yellow.

The aim was to create a place that reflects the carefree and enjoyable attitude to life that normally accompanies the enjoyment of a glass of wine and where Coop's wide range of products can be presented to the target group in an appealing way.

A modular brand presence was designed that takes into account the different sizes and shapes of retail spaces. A "wine cellar" was created that takes up the form and material language of Coop's wine caves and presents the fine products in a high-quality, prominent and atmospheric way.

There is also plenty of presentation space available to demonstrate the wide range of products at the POS and to sell wines directly from the surface. There is also a wine bar at the center of the store, where customers can taste the wide range of wines in a pleasant atmosphere. The presentation is rounded off by a well thought-out visibility concept, which also provides the necessary flexibility in communication through interchangeable branding.

After completion of the conception, creation and production phase and a successful test and initial implementation by USP at the end of 2023, the Coop Mondovino Wine Atelier has been touring selected Coop shopping centers throughout Switzerland since the beginning of 2024 as part of a nationwide campaign. On behalf of Coop, USP is taking care of project management and store coordination, as well as ensuring the logistics, including set-up and dismantling, and also providing support with staff who have received comprehensive training in advance together with the Coop wine experts to prepare them for their assignments.

Responsible at Coop: Sylvia Berger (Category Manager Wines/Foamy Wines), Julia Gürtler (Project Manager Wine Atelier). Implementation: USP Partner (overall project responsibility including conception, creation and ensuring implementation), permanent staff (stand construction and logistics).

The wine shop Latino Wines specializes in wines from South America. The mission of the passionate wine lovers and connoisseurs is to curate an exquisite collection that will delight not only the palate, but also the senses. In addition to wines from Argentina and Chile, the range also includes drops from lesser-known wine-growing regions such as Bolivia, Brazil or Peru. The claim of Latino Wines is to offer a selection of wines that can be found nowhere else in Switzerland.

Schläfle Trittibach has developed a communication campaign for Latino wines. In it, she refers to the established wine regions and countries with a wink of the eye and calls for more openness to new experiences of enjoyment.

The campaign can be seen on posters, advertisements, at POS as well as on social media.

Responsible at Latino Wines: Manuel Bischof, Remo Schällibaum (owner). Responsible at Schläfle Trittibach: Marcel Schläfle, Christoph Trittibach (Creative Direction), Jürg Waeber (Text).

The content, which is pushed with a smart ad strategy, is intended to pick up and entertain users throughout Switzerland. The focus of the creation is to activate and inspire existing Mondovino Club members as well as new customers.

Mondovino is another brand from the Coop Group for Dreifive - the focus is on the performance idea, which is to be pursued through a coordinated selection of channels, content and messages.

Responsible at Mondovino: Julia Hoferer (Project Manager Integrated Marketing & Campaigning), Alain Comment (Head of Customer Marketing Supercard and Customer Clubs). Responsible at Dreifive: Cheryl Schlatter (Teamlead Social Media Consulting), Flavia Hagen
(Senior Social Media Consultant), Bibiana Schwarz (Digital Arts Designer), Max Müller (Digital Arts Designer), Montserrat Urbiola Diaz (Digital Arts Designer), Marleen Albert (Head of Social Media).

The Federal Council today approved a corresponding request from the association. The commitment is thus valid for a further three years.

"Even those who are not members of an agricultural organization but nevertheless benefit from its self-help measures can be obliged by the Federal Council to participate financially in these measures," the Federal Council writes. The basis for this is the Agriculture Act. The association Swiss Wine Promotion is responsible for the communication measures. (sda)

For this collaboration, Zimmermann Communications designed and realized various video and image stories. These stories are published on the Instagram channels of Emmental and Message in a bottle and supplemented with a promotion. The presence in the Flaschenpost newsletter and a specially created landing page on emmentaler.ch round off the campaign.

Responsible at Emmentaler Switzerland: Annemarie Boos (Senior Manager Brand, Marketing & Communication, Sandra Wiedmer (Marketing & Communication Manager), Monika Bösch (Cheese Sommelier). Responsible at Flaschenpost Services: Anouk Naegeli (Social Media Manager), Hakan Cap (Wine Sommelier). Responsible at Zimmermann Communications: Christoff Strukamp (Creative Direction), Sonja Zimmerli (Art Direction), Florian Bieniek (Project Management), Dominik Mätzener (GF Consulting). Photography and film: Ramon Alder, Gianni Peng. Realization/implementation of social media measures and landing page: Zimmermann Communications.