ZOHO Zofingen: A Brand for a New Part of the City

A new neighborhood is taking shape where magazines were printed for decades. Right next to the Zofingen train station, the former Swissprinters site is gradually being transformed into a vibrant community. For the long-term development of the site, the Zurich-based creative agency Wecatch developed a distinct brand that connects the site’s history with its future: ZOHO Zofingen.

From an Industrial Site to a New Part of the City

The challenge was to give an identity to a place that is still an industrial site today but will become a new part of the city tomorrow. Wecatch supported the development from the ground up—with naming, brand strategy, branding, and visual identity, as well as the design and implementation of an initial landing page for project communication.

The challenge was to clearly convey the complexity of a long-term site development while also creating a brand that already has character today and can grow alongside the neighborhood in the years to come.

ZOHO: A Name for a New Play in Zofingen

The process began with the development of the name. Working closely with Pensimo Management AG, Wecatch created “ZOHO”—a short, memorable, and distinctive identity for the new neighborhood. Building on this, the Zurich-based creative agency developed the brand’s visual and communicative identity.

The history of the former printing plant site served as the central starting point for this project: the past is not ignored, but rather becomes an integral part of the new identity. According to ZOHO, the project thus represents not only new buildings and apartments, but also the transformation of an entire neighborhood and the creation of a new living space right in the heart of Zofingen.

History Meets the Future

The site’s development can also be experienced digitally. Wecatch designed a landing page for ZOHO that combines historical images with the vision for the future neighborhood. A clear visual narrative and interactive elements guide visitors through the site’s history, the concept behind ZOHO, and the development process.

The website was also designed to grow alongside the project—from the initial stages of development through to its eventual marketing. In this way, the history of the place is not only told but becomes an integral part of its new online presence.

Responsible at Pensimo Management: Alexander Büchel (Portfolio Manager, Turidomus Investment Foundation), Birgit Hattenkofer (Head of Development / Acquisition Specialist). Contact at Primus Property: Daniel Thoma (Partner, CEO, Head of Marketing & Transactions). Responsible at Wecatch Creative Agency: Kevin Casado (Managing Director, Head of Strategy and Consulting), Patrick Beeli (Strategy), Delia Guerriero (Design Director, Head), Nina Niederberger (Design), Noëlle Schild (Consulting), David Guntern (Digital Development). Photography: Tina Sturzenegger. Text: Nicola Brusa (Bureau Brusa).

WECATCH and Lara Gut-Behrami: Event Production for KA-EX

The Zurich-based creative agency WECATCH supported KA-EX in organizing a press event centered on a new short film featuring top Swiss athlete Lara Gut-Behrami. The agency handled the creative execution as well as the media coverage of the accompanying event.

As part of the event, WECATCH developed and produced various communication and event assets that extended the cinematic experience across multiple channels. According to the press release, these included the design and display of large-scale digital billboards, screen placements, and other visual elements for event communication.

An emotional visual world as a common thread

According to the press release, the content developed was specifically designed to capture the emotional imagery of the short film and create a strong presence in public spaces. The combination of moving images, digital staging, and eye-catching visuals is said to have resulted in a media-effective presentation that optimally supported the screening of the short film and strengthened brand and media presence surrounding the event.

Contact at KA-EX: Roger Wilfinger (COO), Devin Stettler (Head of Sponsorship), Pedro Schmidt (CEO). Person in charge at WECATCH: Delia Guerriero (Design Director), David Guntern (Motion), Kevin Casado (Consulting). Event Photography: Thierry Rechsteiner. Photography: Nicholas Iliano (Haip Studio). Film: Frederick Iliano, Nicholas Iliano, Jonas Steinbacher, Dirk Frischknecht, Fabrizio Daniele (Haip Studio).

Wecatch has implemented a complete brand package for the new Estia - Home of Taste brand. In addition to the strategic brand development, the Zurich agency was also responsible for finding the name and designing the visual identity.

Estia was positioned as a brand that combines high-quality cuisine, modern design and Mediterranean joie de vivre. The name is based on the Greek goddess of the hearth and, according to the agency, is intended to convey warmth, enjoyment and hospitality.

The brand strategy is based on the values of authenticity, quality and emotion. These were translated visually into an image that works with warm colors, typographic clarity and a striking logo.

"With Estia, we wanted to create more than just a product brand - we wanted to convey an attitude to life," explains Delia Guerriero, Design Director at Wecatch. The aim was to "give the brand a soul" and position it clearly in the market.

The new brand world should function both analog and digitally and enable a consistent brand experience.

Responsible at Estia: Lazaros Kapageoroglou (owner, overall responsibility). Responsible at Wecatch Creative Agency: Delia Guerriero (Design Director), Vivien Condrau (Design), Jasmin Wyss (Text & Creative Media), Patrik Ferrarelli (Design), Kevin Casado (Strategy/Consulting).

For the visual appearance of the two products "Mera Detox Morning" and "Mera Detox Evening", Wecatch developed packaging with flowing color gradients and modern typography. The design combines elements of freshness and naturalness and is intended to appeal specifically to health-conscious consumers while conveying professionalism. A completely blue glass was chosen to stand out from the mass of food supplements.

A particular focus is on the combination of traditional plant power and modern science. This aspect runs through the entire brand communication.

Responsible at Wecatch Creative Agency: Delia Guerriero (Design Direction), Vivien Condrau (Design), Patrik Ferrarelli (Design), Kevin Casado (Consulting/Strategy).

The two agencies have already worked together successfully on projects in the past - including the websites of the Hotel Bellevue Terminus in Engelberg and the "Renovating Buildings Yes!" project for ETH Zurich. With the now deepened partnership, creative and technical expertise will be even more closely interlinked to create customized digital experiences.

"The strategic partnership with Pixmill allows us to seamlessly combine our creative concepts with innovative web solutions. This allows us to respond even more specifically to the needs of our clients and offer them real added value," explains founder Kevin Casado, Managing Director and CEO of Wecatch Creative Agency.

Delia Guerriero, founder, design director and member of the management board of Wecatch, adds: "Creativity and digital technology are inextricably linked today. Our partnership with Pixmill allows us to combine visionary design with cutting-edge web development to create unique digital experiences."

PixMill also sees the cooperation as a significant development: "The close collaboration with Wecatch opens up new opportunities for us to implement innovative and aesthetically sophisticated web projects. Together, we create digital solutions that are both visually and functionally impressive," says Reto Eller, Managing Director & UX and Frontend Specialist at Pixmill.

The new website by Tina Sturzenegger focuses on clear lines, expressive visuals and intuitive navigation that allows visitors to experience and discover the photographer's visual world.

"Our aim was to create a website that meets both the high aesthetic standards of our client Tina Sturzenegger and the expectations of a discerning target group. The result is a digital presence that optimally reflects the photographer's personality and work in a digital way," says Wecatch.

The website was developed with a user-centered approach and is based on state-of-the-art web technology for optimal performance. The high standard of responsive design during the process should enable users to enjoy the best possible experience on all end devices - from desktop to smartphone.

On the site, users can creatively gain an initial insight into the diversity of Sturzenegger's photographic work via "mouse navigation". Thanks to a dark and a light mode, the photographer's images can always be viewed in the best possible contrast. The index contains a collection of all the works created during her many years as a photographer.

Tina Sturzenegger's new website functions as a virtual space that is intended to emphasize the photographer's uniqueness and at the same time strengthen her digital presence in the long term.

Customer: Tina Stutzenegger. Agency: Wecatch Creative Agency. Programming: TFK.

KFM is the plant-based alternative to Kentucky Fried Chicken and is made from mushrooms. At the center of the "KFM" branding is an illustrated "mushroom" icon, which plays a key role in the branding and acts as a dynamic key visual. The design was adapted to a wide range of applications, not least the packaging design, an important brand component.

The visual identity for "KFM" is intended to impress with its strong and memorable design language - as well as with the associated slogan "MMMMMMMushroom".

Responsible at KFM: Zizi Hattab, Marc Barrafon. Responsible at Wecatch Creative Agency: Delia Guerriero (Design Direction), Lucia Trucchi (Design), Kevin Casado (Consulting).

Orbiz Josef Zurich brings a breath of fresh air to the marketing of flexible office space. In collaboration with the creative agency Wecatch, a campaign was created that focuses on the added value of these spaces. Under the motto "What else do we rent out apart from flexible workspaces", the campaign shows that Orbiz not only rents out offices, but also promotes inspiration, efficiency and growth. The messages "We rent out inspiration - and offices", "We rent out efficiency - and offices" or "We rent out launch pads - and offices" emphasize the wide range of possibilities that Orbiz offers.

Visually, Wecatch supports the flexibility and versatility of the office space with the concise slogan "A universe for your business", which illustrates Orbiz's vision of offering a platform for start-ups, creatives and established companies. The campaign appears on physical advertising spaces as well as in digital space and shapes the urban image of Zurich and various social media channels. In this way, Orbiz sends out a strong signal for the modern working world and creates an inspiring environment that provides space for creativity and efficiency and keeps companies at the cutting edge.

The 15 plant-based dishes in "Sea Flavors" are intended to reflect the diverse flavors of the sea in a creative way. The booklet also aims to draw attention to the harmful effects of the fishing industry and introduce readers to a more sustainable lifestyle - without compromising on taste. For example, it is possible to create authentic sea flavors without animal products using ingredients such as algae and vegetables.

The design combines maritime inspiration with a plant-based cuisine. The offset typography and the chosen Sispany font are intended to reflect the flowing dynamics of the sea and lend lightness to the design.

The visual language is characterized by the naturalness of the ingredients and the spirit of the sea. It reflects the rebellious character of Sea Shepherd and symbolizes their tireless efforts to protect the oceans. The creative staging of realistic objects such as caviar tins, fishing hooks and even a sea monster creates a humorous and surprising effect.

The film accompanying the campaign was produced in close collaboration with director Luca Zurfluh and the production company Dynamic Frame. It tells the story of Guzman and her Caribbean heritage, where the sea and fish dishes play a central role in everyday life. Aris' thoughts on the connection to seafood and the harmful effects of the fishing industry are highlighted, accompanied by her intense search for plant-based alternatives to the familiar flavors of the sea that she misses. The film offers a fascinating insight into her creative work and her latest culinary creations that will inspire you to cook them.

The booklet is available now. The creative collaboration between Aris Guzman, Wecatch and Sea Shepherd has resulted in a pop-up, a social media campaign and a film.

Responsible at Soul Food by Aris: Aris Guzman. Responsible at Sea Shepherd: Franziska Paukert (Marketing), Natalie Maspoli Taylor (Marketing). Responsible at Wecatch Creative Agency: Delia Guerriero (Concept & Design Direction), Lucia Trucchi, Patrik Ferrarelli (Design), Kevin Casado (Consulting). Photography: Nora Dal Cero. Responsible at Dynamic Frame (film production): Director: Luca Zurfluh; Producer: Luzius Fischer; Cinematography: Tobias Kubli; 1ST & 2ND AC: Liam Ehrlach / Daniel Blumensev; Gaffer: Jonas Fischer; Production Assistant: Anna Frutig; Editors: Jero Fähndrich, Luca Zurfluh; Assistant Editor: Daniel Blumensev; Sound Design: Maurizio Zulli; Mix: Dominique Dreier, Stereotyp; Post Supervisor: Noa Röthlisberger; Colorist: Simon Hardegger. Special Thanks: Townnet Music Production, Herbie Stirnimann (Voice-Over Recording), Miso Bar Binz, House of Influence.

The agency was commissioned with the conception, design and strategic consulting for the project's online presence. The result is a modern, user-friendly website with an appealing design that conveys all scientific information and content relating to the project. With intuitive navigation, visitors can quickly and easily find out about current research approaches and solutions for energy-efficient refurbishment.

Particular emphasis was placed on a visually clear design that is consistent with the identity and scientific approach of the project.

Responsible at ETH Zurich: Chair of Sustainable Construction: Guillaume Habert Project Lead, Alina Galimshina Postdoctoral Researcher, Yasmine Priore Senior Research Associate; Christian Pohl Project Lead ETH USYS Td-Lab. Zurich University of the Coast: Flurina Gradin Project Lead, Patrik Ferrarelli Senior Designer. Wecatch Creative Agency: Kevin Casado Consulting, Delia Guerriero Design Direction, Lucia Trucchi Design, Reto Eller Code & Programming (pixmill), Fabian Christen Code & Programming (pixmill).

The Zurich-based agency Wecatch developed an expressive, illustrative mailing for Greenpeace Switzerland that emphatically communicates the urgency of marine protection. The focus is on a detailed world map that visualizes both protected and threatened ocean zones, making the scale of the campaign tangible. Printed in A3 format and die-cut, the mailing shows the fascinating diversity of the underwater world with impressive depictions of coral reefs, whales and other sea creatures.

Elements on land deliberately emphasize the contrast between humans and nature and remind us of the responsibility we bear towards our planet. Greenpeace ships on the oceans symbolize the organization's active role in the global effort to protect the oceans and raise awareness of the need for sustainable measures. With this mailing, Wecatch combines creative design with a strong message and helps to raise awareness of endangered marine ecosystems.

Orbiz offers smart solutions for modern flex offices that adapt seamlessly to the individual needs of tenants. Orbiz should be seen as a place that not only offers functional workspaces, but an entire work culture that supports and promotes the success of tenants.

The Zurich agency Wecatch created a branding for the Orbiz universe with the new website at its heart - followed by an OOH and digital campaign. The branding is based on a dynamic, flexible and consistent design language: bright, high-contrast colors ensure recognition and symbolize energy and innovation. The central metaphor of the orbit stands for movement, growth and networking. The design reflects Orbiz's adaptability and openness, with room for innovation and individual design.

A modern, clear font with typographic hierarchy ensures legibility and navigation. Dynamic, circular elements symbolize the journey in the Orbiz universe and convey movement and flexibility.

Website as flagship

The website was developed with a modern and user-friendly design that emphasizes the flexibility and efficiency of Orbiz's wide range of services. The user and brand experience was optimized with the launch of the website and the customer journey was simplified.

The visual concept developed for Orbiz combines a strong, recognizable brand identity with the adaptability needed to function across multiple locations. The bright colors, dynamic shapes and modern typography create an image that makes the Orbiz brand not only visually striking, but also deeply rooted and meaningful in terms of content.

Responsible at Pensimo Management: Bruno Fritschi (Head of Mandate / Portfolio Manager). Responsible at Immodea Solutions: Deborah Schaller (Marketing Lead), Daniel Hediger (Strategy). Responsible at Wecatch Creative Agency: Kevin Casado (strategy, consulting), Patrik Ferrarelli (consulting), Delia Guerriero (design lead), Lucia Trucchi (design), Anja Meier (design), Maria Galluser (design), Patrice Gerber (animation) Text: Markus Rottmann.