Walmart Archives - m&k https://www.markt-kom.com/en/tag/walmart/ The creative side of the economy Tue, 13 Jan 2026 09:41:53 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Walmart Archives - m&k https://www.markt-kom.com/en/tag/walmart/ 32 32 Walmart & Advertima: Weltweit grösster In-Store AI Rollout startet https://www.markt-kom.com/en/markom/walmart-advertima-weltweit-groesster-in-store-ai-rollout-startet/ Mon, 12 Jan 2026 16:58:05 +0000 https://www.markt-kom.com/?p=249131

Retail media has been audience- and performance-driven online for years, while physical retail environments have so far been largely characterized by classic DOOH technology with f

The technology translates the always anonymous presence of shoppers directly on site into real-time addressable audience segments. This enables Walmart Connect Mexico to plan, manage and evaluate in-store media campaigns based on actual target group data.

Specifically, this includes audience measurement via non-digital promotion areas and digital signage systems as well as targeted real-time targeting for digital bookings. This brings functions to the physical store that have long since established the massive success of retail media online and now also provide the necessary transparency and accountability offline.

Technological scaling in hypermarket format

A decisive factor in choosing the Swiss company Advertima was its exclusive focus on in-store retail media and its ability to provide audience intelligence on the enormous scale of hypermarkets. The sensors used capture the sales area in 3D over distances of more than 30 meters. Thanks to special multi-3D zoning, a single sensor can supply several digital and analog touchpoints with data in parallel.

This highly efficient approach makes it possible to cover all relevant media assets across hundreds of locations without failing due to the operational complexity or layout of Walmart's large-scale stores. At the same time, the system remains strictly privacy-first: Data processing is anonymized directly on local AI computers without storing any image material or identifying individuals, which meets the highest international data protection standards.

A blueprint for the future of retail media

Although e-commerce is growing rapidly, the majority of shopper engagement continues to take place in physical stores. Industry sources consistently show that physical retail will be responsible for more than 80 percent of total retail sales in the long term.

Jonatan Fasano, Business Development Director at Walmart Connect Mexico, emphasizes that retail media has always been based on audiences, performance and measurable results - principles that are now being consistently transferred to the store. According to Advertima CEO Iman Nahvi, this rollout underlines that audience intelligence - not screens - is the real foundation of the next generation of retail media. The physical store will thus become a central pillar within an overarching omnichannel strategy that seamlessly links onsite, offsite and in-store channels and offers advertisers a seamless customer journey.

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