Fabio Marchesin (FinanzFabio) runs the largest Swiss financial podcast and is one of the widest-reaching Swiss influencers in financial matters on YouTube, Instagram, LinkedIn and TikTok. Corinne Brecher runs a very successful investment blog with Instagram and Linkedin presence and is dedicated to financial education for women.
Together with Vivien Sparenberg from Vontobel, the financial influencers talk about how structured products work and what they can be used for in YouTube videos and podcasts. In this way, younger people in particular should become better acquainted with these financial instruments and be motivated to use them when making investment decisions. The first episode of the format can be seen here.
Content and campaign concept
Forward developed and implemented the content and campaign concept on behalf of Bank Vontobel. Sonam Wieland's team established contact with financial influencers, produced numerous video ads, and distributed them via YouTube, Facebook, Instagram, Twitter, and LinkedIn as part of a digital campaign. The targeting focused on so-called self-deciders, i.e. people with a high affinity for investments and independent information behavior.
"Social media is playing an increasingly important role in knowledge transfer," says Vivien Sparenberg. "As a leading player in the industry, we see it as our duty to be innovative and willing to experiment. With Forward, we have the right partner for these new directions. The team understands the intricacies of the financial industry and has a flair for trends."
Responsible at Vontobel are Vivien Sparenberg and Bianca Fumasoli. The Forward Team consists of Juri Singer, Sarah Blattner and Sonam Wieland.
]]>The app is aimed at people with medium assets of CHF 25,000 or more: With its hybrid approach, the private banking app "volt by Vontobel" aims to combine the stability, expertise and experience of more than 90 years - the knowledge of 300 investment experts as well as personal advice and digital excellence. Clients will thus receive professional investment solutions tailored to their needs. Developed and managed in Switzerland, "volt by Vontobel" is intended to stand for security, reliability, stability and the highest quality - both in terms of advice and technology.
Sarafina dances through the digital space
With its 360-degree campaign, the Zurich-based creative agency Rosarot now wants to ensure that "volt" is actually downloaded. After Rosarot won the pitch in summer 2021, the launch campaign "Private Banking Reloaded" started in May 2022. Directed by Pascal Schelbli, the TVC produced by Boutiq Films has since featured the dancer Sarafina moving in the digital space during prime time to make the hybrid connection of personal and digital tangible. Out of home and in digital, ROSAROT supports the launch with 5 subjects that make Private Banking Reloaded tangible with headlines like "How do you get 300 experts into one app?". And so that really no questions remain unanswered, there is a film on the website of "volt" that explains the functionality of the app in detail.
Responsible at Volt: Toby Triebel (Head Digital Investing), Henry Detering (Chief Marketing Officer) Jens Woloszczak (Head Operations & Growth, Digital Investing), Yuan Wang (Head Marketing, Digital Investing), Daniella Andrews (Senior Campaign & Marketing Manager, Digital Investing). Responsible at Rosarot: René Karrer (creative direction); Andreas Steiner, Thorsten Hainke, the Sarah Pietrasanta (text/concept); Florian Fleischmann, Marcela Narvaez, Natasa Maricic, Sarah Därendinger. Bianca Berger, Stefanie Steimer, Flavia Hänni (creation), Sabrina Huwiler, Sabrina Rodel (consulting). Responsible for film production: boutiq films (production), Annina Zimmermann (producer), Pascal Schelbli (director), Sarafina Beck (cast), Daryl Hefti (DoP), Noë Flum (photographer), Pascal Schelbli, Florian Baumann, Marc Angele (VFX), Jessie Fischer (editor) Wolfsrudel Music (music/composition), Hyve Audio & UKO (audio post-production), Unsere Farben (grading).
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During his long career at Lazard Asset Management, Henry F. Detering built central marketing services and was appointed global head of marketing for the company in 2014. Detering has a proven track record of cultivating a global brand, integrating sales and marketing, and aligning the structural and digital foundations for future growth, according to a Vontobel statement.
Henry F. Detering is a member of the Global Executive Board and relocated from New York to the greater Zurich area this spring. He has spent much of his life in Europe, beginning with a year as an exchange student in Belgium. He studied biophysical chemistry at Dartmouth College, has a master's degree in international relations from the Lauder Institute at the University of Pennsylvania and an MBA in marketing from the Wharton School. In addition to English, he is fluent in French, and speaks some Portuguese and German.
"I am very pleased that with Henry F. Detering we have a proven expert on the team who is convinced that the leading financial services providers of the future will be those who manage to deliver the best technology-enabled customer experience - a conviction we share. Marketing & Analytics plays a strategic role in our Lighthouse ambition: we have excellent customer relationships and we are excellent investment specialists - and we want to leverage both to deliver an even better, targeted, technology-driven 'just-in-time' customer experience. To achieve this, we at Vontobel need to work together on a truly holistic distribution strategy for our investment solutions. Henry F. Detering is the right person to deliver on this ambition and we are very much looking forward to driving it forward with him," said Zeno Staub, CEO Vontobel.
Detering has taken over as Head of Global Marketing & Analytics from Georg Schubiger, who initially led the Marketing & Analytics team together with Axel Schwarzer and most recently alone on an interim basis.
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In stories from La Paz to Afghanistan, people shape their own future and courageously overcome even extraordinary hurdles.
This willpower is to be reflected in Vontobel's brand identity, which has grown out of the rebranding with MetaDesign. It encourages critical thinking, personal responsibility and creativity and is encapsulated in the claim: "Own your success.
The campaign will be rolled out in Europe's core markets, run in digital and print formats and supported by a multilingual Microsite accompanied
Vontobel Corporate Finance is a leading player in the Swiss equity capital market. Until now, the available knowledge has been reflected in the annual print edition of the MarketCap Report. In the new Corporate Finance Portal data, analyses and trends are now presented digitally in an attractive form and supplemented by additional thematic contributions.
The heart of the portal is the market data. They show long-term trends and provide insights for future developments. In close cooperation with Corporate Finance, Gold Interactive revised the statistical data section and implemented it in the form of interactive charts. The new, digital form offers various advantages. For example, visitors can filter data by different dimensions. The Corporate Finance team has the possibility to publish new data easily and in a timely manner.
In addition to comprehensive market data, the portal offers commentary and assessments of current economic events and their impact on the stock market. Internal experts and external partners have their say. Data, analyses and key topics are combined into a magazine-like whole. The articles can be filtered by topic and category. In addition, specific landing pages for selected topics can be linked and advertised.
Thanks to digitization and content enrichment, the new web platform offers added value for interested visitors. And the Corporate Finance division achieves greater visibility among customers and experts.
Responsible at Vontobel: Ivo Schneider (Project Management), Hanspeter Gehrer (Vision), Izabela Tomasiewicz (Market Data, Content), Adrian Epp (Market Data), Alexandra Egg (Content). Responsible at Gold Interactive: Chris Lalive d'Epinay (concept, CD), Kevin Luginbühl (concept market data), Nadine Engler (design), Christian Ruhstaller (backend programming), Jonathan Beck (frontend programming), Manuel Sommerhalder (interactive charts).
Recently, the financial expert Vontobel has been presenting itself with a sharpened identity and a new visual and verbal brand presence. Together with MetaDesign, the company clarified what the brand stands for and what drives it. Its self-confident, committed and forward-looking attitude forms the core of the new brand identity. (Werbewowche.ch reported).
Vontobel's image campaign uses striking imagery and confident statements to highlight the brand's clear profile. In this way, the financial expert stands out from the competition and sends a clear signal to the market worldwide.
Patrick Farinato, Global Head of Marketing and Communication Vontobel, explains the idea behind the campaign in a statement: "At Vontobel, we live personal responsibility. That is why we are capable of shaping our own future - and determined to stand up for our ideas. With the campaign, we are expressing all of this. The fact that we worked with our partner MetaDesign for this ensures that we also act from the brand identity in the campaign."
Consisting of four different subjects, each reflecting the brand's values and competencies, the campaign can be seen in Switzerland as well as in Germany, Italy, the UK, Hong Kong and New York.
The complete overhaul of the brand identity was necessitated not only by an outdated, digitally hostile corporate design, but also by the fact that although Vontobel was perceived by (potential) clients, the brand did not have good values in terms of brand clarity and brand preference. In other words, people knew that Vontobel existed, but not why they should work with this company in particular and what the Vontobel brand stood for.
The new identity and brand presence are now intended to link client benefits and the client experience unmistakably with Vontobel.
Over the past few months, Vontobel's employees around the world have therefore been involved in defining the convictions that underpin the company's actions: independent action, an unshakeable belief in the opportunities of the future and the ability to consistently pursue opportunities, even against the consensus, and to successfully exploit them for clients. The three "Vontobel Values": Ownership, Foresight and Tenacity.
Vontobel will embed the key points of the identity in all internal performance and development processes as a central benchmark.
New appearance to strengthen employer attractiveness
The clear profile should also help Vontobel to remain an attractive employer in the future and to stand up to labor market competitors such as Google in the "battle" for sought-after talent. Vontobel has almost doubled the number of its employees over the past ten years and intends to continue to grow globally across all business units in the future. At the end of August, the global wealth and asset manager and product specialist presented ambitious targets for 2020 and confirmed its strong growth strategy.
Zeno Staub, CEO Vontobel: "In times of constant change, trust is won by those who demonstrate a clear profile. That is why we have decided to clearly state what we stand for. Our sharpened identity sends a clear signal and makes it clear what drives us and how we create added value for our clients. MetaDesign has accompanied us in this process with experience and clarity."
Logo now consists only of the word mark "Vontobel
Vontobel also intends to express its sharpened identity through a fundamentally revised brand identity. A new logo, visual design elements and a concise language style form the basis of a brand identity that deliberately includes references to what has been achieved to date, but makes clear the aspirations for the future.
The logo will be based solely on the word mark "Vontobel", which will provide a clear face for all activities worldwide.
The color spectrum, which is based on the coat of arms of the Vontobel family, reflects the company's roots and the choice of colors reflects its orientation towards the digital future.
The new brand identity forms the basis for the implementation of all touchpoints - from digital services to building signage and the flagship magazine to the image campaign, which was also penned by MetaDesign, will be launched in October and is intended to bring the sharpened identity to the fore in a way that is unusual for banks.
Patrick Farinato, Global Head of Marketing and Communication Vontobel, says of the collaboration with MetaDesign that working with the agency's international offices was sometimes essential in order to do justice to the global nature of the task. Accordingly, MetaDesign works for Vontobel with a global team. Led by the Swiss offices in Zurich and Geneva, the Beijing and San Francisco offices in particular are closely involved in the collaboration. The agency began work on the new brand identity back in April 2016. (hae/pd)
