The story of El Tony Mate is an inspiring success story that shows how a strong energy drink brand can be built with creativity, perseverance and a clear focus. According to Saskia von Moos, Head of Marketing, Intelligentfood Schweiz AG, the brand has already established itself in the consumer goods industry and stands for innovation and naturalness. The Swiss market still offers a lot of potential for Mathe and the future of the brand looks promising. Werbewoche.ch met von Moos on the fringes of the Inspire! talk series at the HWZ and asked him about the El Tony Mate story.

In recent years, the Viu brand has developed into one of the leading providers of eyewear in Switzerland. The company is also expanding internationally and is already represented in several European countries. The glasses are made from high-quality materials and are characterized by a modern and stylish design. According to Kilian Wagner, co-founder and CEO of VIU, the company's managers initially focused on online retail, but then realized that customers prefer to buy their glasses in bricks-and-mortar stores.