Planted is expanding its barbecue range with Planted Bratwurst, its first plant-based sausage. It is designed to be a more sustainable and healthier alternative to traditional grilling, the company says. With six natural ingredients, it is the cleanest sausage on the market, it says, and contains 76 percent less saturated fat and 18 percent less salt, but 36 percent more protein than an animal-based bratwurst.
An additional fermentation step in the manufacturing process developed by Planted gives the product its flavor. In this way, the start-up is keeping up with the times, as more and more people want to eat more sustainably and reduce their consumption of animal meat.
reduce. The wishes of consumers are an important driver for Planted in the development of new products. The sausage is available exclusively at Coop and in the Planted webshop in two flavors for 5.95 Swiss francs RRP (two 90-gram sausages).
Outlawz Food landed a quickly sold-out hit in the festival summer of 2015 with its vegan kebab. The young company from Bern is active in the field of meat substitutes and has set itself the goal of making vegan products the standard rather than the alternative.
In order to achieve this, Outlawz Food now wants to communicate its attitude and philosophy more strongly to the outside world. The company is supported in this by Hella Studio from Bern. "For us it was clear from the beginning that we wanted to take this step with Hella Studio. They have the credibility as well as the necessary competencies to position our brand nationwide," explains Dario Hitz, CMO at Outlawz Food.
Kasper Kobel, Creative Director on the current status of the project: "From product packaging to the website, we are creating a link between attitude, appearance and philosophy with the new visual identity. And make them visible, fresh and eye-catching - matching the corporate DNA of the innovative brand."
In Hella Studio's 360-degree concept, a pair of eyes becomes the central element. This is not only integrated into the new logo, but also makes eye contact with customers on the new packaging. "With the original pairs of eyes of all employees, we simultaneously convey transparency and local proximity of Outlawz," says Kasper Kobel.
The campaign will be launched gradually so as not to have to replace existing products and packaging - which is also in line with Outlawz Food's sustainability philosophy.
Responsible at Outlawz Food: Kevin Schmid (CEO & Co-Founder); Dario Hitz (CMO & Partner). Responsible at Hella Studio: Joëlle Lehmann, Kasper Kobel (concept, design and photography), Inyourface, Laura Marti / Maria van Harskamp (text), Cutout Studio, Philippe Moesch (animation).
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This is shown by a non-representative survey of Swiss retailers and wholesalers conducted by the Keystone-SDA news agency. The decline in meat consumption is more of a long-term trend. In January, meat sales were at a low point, but not to a similar extent as the increase in sales of vegan products stimulated by sales promotions, the retailers note.
The international Veganuary campaign, which has been running since 2014, calls on people to eat vegan in January. At Coop, demand for vegan alternatives always rises sharply during this campaign month. This is also the case this year, says the retailer's spokesman Caspar Frey.
However, Coop is not selling less meat. "In previous years, we have not noticed any impact of Veganuary on meat consumption. We assume that this will also be the case this year," he explains.
In general, the decline in meat sales affected pork and veal in particular. Demand for poultry meat has risen steadily in recent years.
Awareness of nutrition is growing
"January is traditionally not a very meat-heavy time," emphasizes Migros spokesman Tristan Cerf. However, he says it is still too early to see any clear trends this year. "In general and in the long term, we are seeing a decrease in the volume of meat sold, but a higher proportion of higher quality meat with added value, such as a label," he adds.
On the other hand, it goes without saying that higher sales of alternatives to animal proteins lead to lower sales of the corresponding meat products, Cerf explains. "In general, we sell a lot more plant-based products in January than usual," says the Migros spokesperson. This is probably due to the strong attention around Veganuary and the growing awareness of the topic of nutrition in general, he suspects.
After feasting the holidays
After the holidays, many customers want to eat more consciously, which also benefits the vegan and vegetarian diet. "It's also exciting that around Veganuary, many customers who don't normally shop in this area try out plant-based products," the spokesperson notes.
For Cerf, experience shows that demand for products with plant-based alternatives to meat and dairy declines somewhat after January, but the trend is parallel throughout the year.
"As a supplier and wholesaler, it is natural for us to benefit from the worldwide Veganuary campaign, as it offers many opportunities," says Prodega spokeswoman Christine Strahm. "Not only in January, but also beyond." According to the spokeswoman, sales of plant-based products are developing at a gratifyingly high level.
However, the number of customers eating a vegan diet is in the low single-digit percentage range. A noticeable decline in sales of meat products is therefore not to be expected.
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