On his new website Verkehrsclub.ch the VCS focuses on the central topics that support its mission to promote environmentally friendly mobility: Campaigns around the major topic of sustainability, information on projects and active member and donation recruitment.

The scalable platform was realized by the VCS in close cooperation with the Zurich Agnetur Station. In a first step, the needs of the numerous stakeholders, including members, sections, partners and interest groups, were taken into account.

As part of a multi-stage process, the more than 4,000 pages of the old website were checked for their relevance to the individual target groups and reduced with the help of AI. A streamlined information architecture and a contemporary design are intended to significantly improve the accessibility of the content.

"Our mission is to make the diverse possibilities of sustainable mobility visible to everyone. The new website helps us to address our target groups more effectively and raise awareness of more environmentally friendly transportation," says Nelly Jaggi, project manager at the VCS.

The VCS teams are now working with Craft CMS. The platform offers a great deal of flexibility and also greatly simplifies the editing of multilingual content. In addition, Station Craft Commerce plus has seamlessly integrated various peripheral systems in order to offer a wide range of products and at the same time optimize member management and retention.