Valecom Archives - m&k https://www.markt-kom.com/en/tag/valecom/ The creative side of the economy Sun, 18 Sep 2016 19:01:48 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Valecom Archives - m&k https://www.markt-kom.com/en/tag/valecom/ 32 32 Zwei Millionen Haftnotizen https://www.markt-kom.com/en/medien/zwei-millionen-haftnotizen/ Sun, 18 Sep 2016 19:01:48 +0000 https://www.markt-kom.com/?p=78306 Bild2_ifolor_Kampagne_05.2016-t

The Ifolor sticky note was stuck on the front page of over 30 daily newspapers and their regional editions throughout Switzerland and the Principality of Liechtenstein - including all editions of the commuter newspaper 20 Minuten. Readers of over two million newspaper copies received a 20 percent voucher on all Ifolor photo products. The promo code built a bridge from print to the photo company's Internet offering. Valecom achieved this logistically complex feat in close cooperation with Ifolor, the newspaper publishers and eleven printing centers of all major media and publishing houses in Switzerland.

The special feature of Memostick: Due to its placement on page one of the newspaper, it is noticed by the reader to a great extent. It can be removed without leaving any residue and without damaging the newspaper, and stuck wherever you want to be reminded of the offer. The advertising form was developed by Valecom. The exclusive placement - there is a maximum of one Memostick per issue on the front page, the most prominent place in the newspaper - regularly brings advertisers above-average success. "If the creation and offer are right, the response rate can be anywhere from three to over ten percent," emphasizes Valecom Managing Director Bernhard Leicht.

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Filip Schwarz, CEO of Ifolor, is investing in print advertising again thanks to the new format: "We are delighted to be the first company in the world to have a Memostick campaign of this complexity implemented on a single day. In 2014, we were on the lookout for new types of advertising in conjunction with print, and measurability and a unique selling proposition were important to us," Schwarz is quoted as saying in a statement.

Patrick Rudolph, Marketing Acquisition Team Leader at Ifolor, is also convinced by the combination of branding and performance: "With Memostick, we can wonderfully combine a branding campaign with couponing and achieve outstanding results. Memostick can be easily removed and stuck to the refrigerator, on the desk or in the wallet, for example. In this way, our customers have the offer at their fingertips at all times and the Ifolor brand gains presence."

The newspaper publishers also welcome this: "The new advertising format shows the advantages of the newspaper as an advertising medium. The attractive positioning on our front pages and the innovative format stand out and are remembered by our readers," says Thierry Furrer, Head of Advertising Market Tamedia Publications romandes.

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