The program includes training in the design, marketing and implementation of Utiq's Authentic Consent Service to reach a broader range of industry customers. In this way, consultants from relevant agencies and consultancies will be directly involved to jointly drive more responsible digital marketing.
The program and certification cover three key areas of responsibility: Business Consultant, Technical Architect and Data & Analytics Architect. The training content itself covers topics such as Utiq's Authentic Consent Service, customer use cases and value creation, technical implementation and integration, testing and deployment, and measurement and reporting.
First partners with certification
Utiq will offer the program through a combination of online courses, individual coaching from the company's subject matter experts and a final exam and certification, according to a statement. The first partners to complete the program and receive certification are Group M and Accenture Song.
Collaboration with the digital advertising ecosystem has been central to Utiq's business model and strategic roadmap since the company was founded 18 months ago. With the new initiative, the ad tech company aims to act as a catalyst for change and create a trustworthy and responsible ad-supported internet with privacy and data security at its core.
Originally launched in Spain, Utiq is now expanding the program to other operational markets, including Germany, France, the UK, Italy and Austria.
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