Credit Suisse's marketing is continuing on the path it began in May and is now launching a second comprehensive campaign. "Like the youth campaign 'Zieh's durch', the positioning as a 'bank for entrepreneurs' is now also intended to pay tribute to the brand essence of Credit Suisse," says Roman Reichelt, Head of Marketing & Sponsorship.

In the campaign for entrepreneurs, Credit Suisse wants to celebrate faith in itself and its ideas. Accordingly, the guiding idea across the campaign is not the question "Why?", but "Why not". As a self-confident statement, "Why not?" is intended to be the unifying element of the campaign and to appeal to entrepreneurs who not only take on challenges, but seek them out.

"Where others see a drone, a hemp leaf or a mushroom, entrepreneurs think of fire source detectors, pharmaceuticals or packaging materials," says David Schätti, Head of Initiatives & Advertising Corporate Clients, describing both the mindset and the creative idea behind "Why Not."

Credit Suisse wants to position itself as a fast, reliable partner that can keep up with these ideas and offer the right services and advice. The bank communicates services such as paperless account opening, the uncomplicated online loan, or initiatives such as the upcoming Entrepreneur Day in the multi-level campaign from the awareness, to the consideration, to the performance level. The data-driven digital, social, out-of-home, print, and POS ads are segmented by target audience.

With Thursday's elections in the United Kingdom, Brexit is once again in the media spotlight. And all the imponderables that are associated with it: Will there be shortages of medicines and food, will the conflict in Northern Ireland flare up again? 

Wingo has now focused on a question that is likely to be of particular concern to the Swiss: At what conditions will they make phone calls and surf the Internet in the UK in the future? The answer is yes. For Wingo customers, everything will remain as it is - no matter what happens after the elections.

Home Zurich has used the momentum of Thursday's British election to draw attention to Wingo's offering with the online clip.

Many classic film locations are located in the Edelweiss destination universe. A fact that inspired Thjnk Zurich to create a series of commercials: In a spectacular zoom, the camera races from space towards a very specific spot on earth where a blockbuster was filmed.

The films were combined into a single tracking shot with the help of drones and satellite images. The fall from space is accompanied by Gioacchino Rossini's overture from "La gazza ladra".

Responsible at Edelweiss Air: Bernd Bauer (Chief Executive Officer), Alain Chisari (Chief Commercial Officer), Marco Brütsch (Head of Brand Management & Marketing Communications), Corinne Römer (Senior Manager Marketing, Partnerships & Events). Responsible at Thjnk Zurich: Alexander Jaggy (GF Creation), Andrea Bison (GF Consulting), Pablo Schencke (Creative Direction), Coco Hess (Art Direction), Isabelle Akermann (Planning Director), Mirjam Birrer (Project Management), Thomas Nabbefeld, Caroline Walczok (Film Producing). Responsible at Boutiq: Sebastian Harms (Director), Chantal Gugger (Executive Producer), Annina Luchsinger (Producer), UKO (Sound).

UKO - The Audio Suite moved its studio over the Üetliberg to Zurich last year. The new space was designed by Adrian Strebel (audio producer/managing director UKO) and Jeffrey Baumann (audio producer/partner Uko).

In a factory loft on Rautistrasse, they realized their vision of a modern advertising concrete studio. The Walters-Storyk Design Group was responsible for the acoustic planning. In keeping with this, UKO - The Audio Suite now also presents itself with new Website.

At the heart of the new initiative are two simple, highly memorable commercials in which Mepha's most important visual brand element plays the leading role: the rainbow from the brand logo. Thus, each time the protagonists of the spots spot a rainbow on the horizon, they remember that they still have to get their medication. The ones with the rainbow, of course - Mepha Generika. The campaign is supported by print motifs and a broad-based POS initiative in Swiss pharmacies. The spots can be seen on TV and online in selected environments from 19.9.2016.

Responsible at Mepha: Andreas Bosshard (General Manager), Daniel Hummel (Head BU Generics), Britt Zimmermann (Head of Marketing), Simone Theiler (Head Marketing Services) Stefania Giuffrida (Coordinator Marketing Services). Responsible at Havas: Frank Bodin (overall responsibility), Diana Aberkane (Basel office manager), Folker Wrage (CCO), Michael Kathe (CD), Denis Schwarz (art direction), Constantine Wrage (producer). Production: Filmgerberei (Director: Ares Ceylan, Producer: Flavio Gerber), Sound Studio: UKO.