The two-month test phase will take place in Zurich-Oerlikon, where the RIVR robot will deliver orders from the Zekisworld restaurant to Just Eat customers. During the first 30 days, a security expert from RIVR will accompany the deliveries. After that, the entire delivery process - from pick-up to delivery - is controlled remotely from the control center.

The RIVR floor robot travels at a speed of 15km/h. Unlike other robots, it combines wheels for efficient locomotion with legs to negotiate stairs and kerbs. Thanks to artificial intelligence, it recognizes its surroundings, avoids obstacles and manoeuvres safely around pedestrians, vehicles and cyclists.

For maximum safety, the robot can be stopped automatically or remotely in an emergency. In addition, lights and a flag ensure that it is clearly visible day and night. Thanks to its robust construction, the robot is ready for use in all weathers, whether it's rain, snow, intense heat or wind. With a capacity of 40 liters and a special inner wall that prevents food and drinks from leaking, it can also transport large orders reliably and safely.

The RIVR robot will initially deliver real food orders in Zurich from the restaurant Zekis World. As the first on-demand delivery company to test this type of ground robotics in Europe, parent company Just Eat Takeaway.com plans to roll out further robotic deliveries in other European cities later this year, with possible expansion into retail and convenience stores. Following the launch of the drone delivery service in Ireland in partnership with Manna, this is the next step to further increase operational efficiency.

"Our vision is to make everyday life more convenient for customers," says Lukas Streich, Managing Director of Just Eat Switzerland. "We believe that innovation is the key driver to make this a reality. It drives our commitment to researching, testing and integrating new services and technologies. All of this is aimed at improving our offering and creating an even better experience for our entire ecosystem."

Marko Bjelonic, Founder and CEO RIVR, adds: "The collaboration with Just Eat Takeaway.com gives a glimpse into a future where automation fits naturally into our cities and helps people get what they need, when they need it. Physical AI enables our robots to understand and adapt to the real world. This is a step towards making autonomous deliveries not only efficient, but also intuitive, safe and truly human-centric."

The measures were designed to make it clear that Uber Eats is now also available in the area where the campaign is taking place. Jim & Jim therefore developed a hyper-local staging that does not look like a large-scale international campaign, but is intended to appear Swiss, approachable and likeable.

The centerpiece of the campaign is a video that celebrates the diversity of the Uber Eats world in Switzerland: From Langstrasse in Zurich to snowy slopes in the mountains. At the center of it all is an Uber Eats driver named Tony.

Parallel to the video campaign, a hyperlocal poster and DOOH campaign is also going live - for over 20 cities throughout Switzerland. In cooperation with the Rod agency, Jim & Jim designed localized headlines that connect the Uber Eats service with the respective city.

During two intensive days of filming, an emotional long version with striking storytelling and snackable short formats for social media were created. The latter are optimized for soundless playback and the short attention spans of digital target groups.

According to the agency, a ten-person production team filmed at five locations with 15 actors and two huskies for that little something extra.

Responsible at Uber Eats Switzerland: Gal Rowienski (Head of Operations), Alex Biniashvili (Growth Manager). Responsible at Jim & Jim: Overall management: Robin Steiner, Project management: Clarissa Crincoli, Idea and concept: Clarissa Crincoli, Chiara Hess, Bianca Stofer, Fabio Emch, Barnabas Kelemen, Jonas Steinbacher and Robin Steiner, On-set production: Robin Steiner, Clarissa Crincoli, Director: Bianca Stofer, Assisting Director: Chiara Hess, DOP: Jonas Steinbacher, Gaffer: Sascha Baysyuk, AC: Marc Guerraz, Sound: Diego Reiwald, Social Media Content: Chiara Hess, Styling: Kim Joëlle Steiner, Hair & Make-Up: Giana Schüpbach, Graphic Design: Angela Ehrsam, Post-Production: Barnabas Kelemen, Color Grading: Barnabas Kelemen and Jonas Steinbacher, Set Design & Props: Tabea Schlauri and Chiara Hess, Copywriting Videoscript: Florian Schneider, Copywriting OOH: Jessica Auer, Format editing: Erika Gritzfeld.

• The most popular dish in Zurich is the cheeseburger, followed by the Greek pita.
• Nothing works without coffee: Zurich loves its coffee. Last year, over 70,000 coffees were ordered, almost three times as many as in Basel. The most popular is the caffè latte, followed by the caramel macchiato and the iced caffè latte
• 14 million kilometers : In the last five years, the delivery partners in Zurich have covered a total of 14 million kilometers. This corresponds to around 365 circumnavigations of the earth!
• Delusions of grandeur: The largest order placed in Zurich last year contained almost 30 burgers and was worth 870.30 francs.
• Loyal soul : The award for the most loyal customer goes to a customer from Zurich who placed 796 orders last year.
• Expanded delivery area: The delivery area has also expanded and now extends from Bülach and Embrach to Uster, Wetzikon, Hinwil, Rapperswil-Jona, Pfäffikon, Wohlen, Richterswil, Thalwil, Erlenbach and Affoltern am Albis.

The circle ranking

• Early Birds: The largest proportion of breakfast orders (14%) is placed in District 1.
• Health-conscious : District 8 is the healthiest. This is where the proportion of salad, veggie and vegan orders is highest at over 15%.
• Zurich's Chinatown is district 2 with the highest proportion (almost 30%) of Asian orders. Districts 5 and 10 are in second and third place with 29% and 28% respectively.
• Things have to be quick in district 12: fast food dishes such as burgers and pizza are the top sellers there, accounting for almost 54% of orders.
• Party district : District 8 has the highest alcohol consumption at around 2% - cheers!

After a long break, Baba Shrimps are back with a new EP, which will be released on March 1st. To celebrate the EP launch, the indie band and agency Brinkertlück Switzerland have come up with something special: on Friday, fans will have the opportunity to order a pizza with Baba Shrimps live via Uber Eats at Con Gusto. With a bit of luck, Baba Shrimps will visit the lucky winners directly at home, deliver the pizza and perform two or three songs from their new EP live.

"Nowadays you have to find new ways to present yourself as a band. This campaign together with Uber Eats gives us the opportunity to do so," explains Adrian, lead singer of Baba Shrimps.