With immediate effect, Excom Media is taking over the marketing of all TV waiting room screens in Switzerland, locally under the name PraxisTV. With its in-depth knowledge of the DOOH sector, the company intends to effectively position the network in Switzerland. This collaboration enables TV-Wartezimmer not only to benefit from local know-how, but also to further expand its position in the DACH region.

With an average annual growth rate of over 30% since 2020, TV-Wartezimmer relies on strong partnerships to implement national and cross-border campaigns. Christian-Georg Siebke, Managing Director of TV-Wartezimmer, emphasizes: "Switzerland is a very interesting market for us, and we will continue to pay attention to it in the future."

For Excom Media, the partnership opens up new opportunities to expand its portfolio and enable targeted patient communication via digital media channels.