TUI Suisse Archives - m&k https://www.markt-kom.com/en/tag/tui-suisse/ The creative side of the economy Tue, 12 May 2026 09:21:52 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png TUI Suisse Archives - m&k https://www.markt-kom.com/en/tag/tui-suisse/ 32 32 TUI Ferien-Tram Zürich rollt mit «Eusi Wält. Dini Feriä.» https://www.markt-kom.com/en/kreativity/branding/tui-ferien-tram-zuerich-rollt-mit-eusi-waelt-dini-feriae/ Tue, 12 May 2026 09:21:52 +0000 https://www.markt-kom.com/de/?p=255233
The TUI Vacation Tram will be rolling through Zurich until September. Source: zvg

TUI Vacation Tram Zurich: Travel Inspiration on Rails

In early May 2026, TUI Suisse launched a fully branded TUI vacation tram in Zurich on the Zurich Public Transport Authority (VBZ) network—coinciding with the start of its annual last-minute campaign. Under the slogan «Our World. Your Vacation,» the tram aims to bring the full diversity of travel into the heart of everyday life in Zurich, once again relying on a visually striking brand presence in the region.

«For us, the TUI Tram is much more than just an advertising medium; it represents emotion, a sense of connection, and a wide range of vacation inspiration in everyday life. Especially in the Zurich area—one of our most strategically important catchment areas—this form of direct customer engagement gives us high visibility and a special connection to our customers,» says Philipp von Czapiewski, Managing Director of TUI Suisse.

TUI Suisse’s “Vacation Tram” is rolling through Zurich. Source: zvg

Mobile Experience and Information Platform

From the outside to the inside, the tram features the unmistakable TUI design. The focal point is the illuminated TUI Smile logo, which serves as the brand’s trademark. The goal of the design is to make TUI’s wide range of products visible and tangible: from long-haul trips to beach vacations, city breaks, and adventures, all the way to tours and safaris.

The exterior design is intentionally tailored to appeal to passengers in Swiss German and combines emotional messages with striking imagery from a wide variety of destinations around the globe. According to the press release, inside, passengers can expect a diverse range of experiences and information centered on travel. Through design elements, information boards, and QR codes, travelers gain inspiring insights into topics such as the TUI Care Foundation’s commitment to sustainability, the branch network, the TUI podcast «Tschüss&Ciao,» and the TUI app as a digital companion throughout the travel journey. The campaign is complemented by a contest offering a chance to win a travel voucher worth 500 CHF.

TUI Podcast and more information on the Ferien-Tram. Source: zvg

Already the fourth TUI Vacation Tram in Zurich

The tram will be in service on various Zurich Public Transport Corporation (ZVV) lines through September 2026. This marks the fourth time that TUI has used a tram to boost brand awareness in the Zurich area. The concept development and design were carried out in collaboration with the Zurich-based agency Top Line, a long-standing partner of TUI Suisse. The design was implemented by Scanwork, a Zurich-based agency specializing in transit advertising.

TUI Vacation Tram rolls through Zurich with its brand message. Source: zvg
TUI Tram invites you to Zurich for some vacation inspiration. Source: zvg

According to its own statements, TUI Suisse is one of the largest travel companies on the Swiss market and a wholly owned subsidiary of the TUI Group. Its product portfolio ranges from package tours, hotels, and flights to tours and activities at the destination, as well as cruises, rental cars, and RVs. Sales are handled through approximately 50 company-owned travel agencies in German- and French-speaking Switzerland, as well as the online portal https://www.tui.ch as well as more than 450 partner travel agencies throughout Switzerland.

Contact at TUI Suisse: Philipp von Czapiewski, Managing Director. Concept and design: Top Line, Zurich. Implementation of Transit Advertising: Scanwork, Zurich.

]]>