The members' magazine of the Touring Club Schweiz (TCS) is published monthly with a circulation of 1.2 million copies and has grown to more than 1.4 million readers since its conversion to a magazine. Publishing director Reto Kammermann commented in a statement, "We have examined several options in detail and, based on the facts, have decided that we would like to continue to work with Publicitas on marketing matters." The continuation of the contract is, according to the statement, "an important commitment to Publicitas on the part of TCS and a reaffirmation of confidence in a well-functioning collaboration on a professional level."
With the change to the high-quality magazine in mid-2015, a claim is made to the quality of the content and design. A fresh look with lots of pictures will now characterize the content. According to Simon Stauber, Head of Club Services, the change in the TCS association, which was founded in 1896, is another reason for the switch: "We want to cater even more to families and younger people. A magazine that deals with mobility topics on a broad basis does not exist today. We want to fill this niche with the new Touring. It is to become the reference product for mobility topics."
The new magazine Touring is published twelve times a year in three languages with a circulation of 1.328 million copies (WEMF certified) and is sent free of charge to all TCS members.