The online service Ticketfrog.ch wins the title "Master of Swiss Web 2017" and is thus the overall winner of the 17th "Best of Swiss Web" Award Night. The development, commissioned by Ticketfrog and implemented by MySign, convinced many of the 110 members of the expert jury, as well as the readers of Netzticker and, in addition, the audience of the Award Night. In addition to the Master, Ticketfrog.ch also won Gold in the Innovation category.

A Overview of all gold, silver and bronze winners, as well as the winning photos can be found on Werbewoche.ch/best-of-swiss-web-2017-all-winners.

https://www.youtube.com/watch?v=/K01XlDHOSZI

Ticketfrog.ch is Master

Ticket Frog is a new, innovative solution on the web. The complex ticket platform is financed solely by advertising (coupons) and not by fees for the event organizer or the ticket buyer. The entire process is remarkably uncomplicated: From planning an event, including the creation of a hall plan, to publishing and selling ticket offers, creating statistics, processing payments, to admission control via QR code scanning in a special app: all this is done intuitively and without detours.

Eleven gold buoys, 24 silver and 44 bronze awards at the Zurich Congress Center

Of the 389 projects submitted, 83 made it onto the shortlist, from which the 110-strong jury of experts finally selected 11 gold, 24 silver and 44 bronze winners. All of these projects received the corresponding prizes at the Award Night in Zurich's Kongresshaus, as well as praise from the laudators and the jury presidents. For the time being, the Award Night took place for the last time in the Kongresshaus, as it will be rebuilt as of next year. However, the event will remain in Zurich: in 2018, the event will take place in the Samsung Music Hall. This year's edition was once again moderated by Marco Fritsche. He gets more confident every year and easily copes with sound disruptions, demanding interview partners and anticipatory jokes. (hae)

The Gold Winners 2017

In the Technology category, the winner was Sunrise. Mobile First - Relaunch the gold medal. However, the term "relaunch" of the Sunrise site does not, in the opinion of the jury, fit the facts. The complete relaunch of the web solution was too convincing. High-quality craftsmanship, a very wide range of functions, a successful mix of technologies and impressive consistency across platform boundaries were the hallmarks of this solution.

Friday - Neo is the name of the gold winner in the Creation category. The conception of the new e-commerce & content platform corresponds to the adapted processes in the company, which make high demands due to individual items. The project is the heart of Freitag Welt and shows how to bring a brand to life with stories and emotions without losing the commercial aspect.

Gold in the Innovation category goes to Ticketfrog.ch - the fee-free online ticketing solution. The complex ticketing platform is financed solely by advertising (coupons) and not by fees for the event organizer or the ticket purchaser. The entire process is extremely uncomplicated: From planning an event including the creation of a hall plan, to publishing and selling tickets, collecting statistics and processing payments, to admission control via QR code scanning in a special app - everything happens very intuitively and directly.

The digitization of its club strengthens Ex Libris the customer loyalty program and wins Gold in the Business category - and above all: new, paying members. They benefit from fully digital management of their discount vouchers via browser or app. The vouchers can be redeemed both in digital shopping carts and at the checkouts in the stores. Ex Libris is now the benchmark for automated cross-channel services.

The website relaunch of the Raiffeisen wins gold in the marketing category: An exemplary managed universal banking site for different protagonists with consistent conversion paths. Thanks to the breadcrumbs, the user always knows where he is: top usability. From the point of view of a cross-media, digital solution, the banking presence is also convincingly solved in all respects; the user is usually directed to an advisory contact person.

In the increasingly complex environment of digital marketing, existing knowledge must be combined with innovation. This is Helsana clearly succeeded with the multistep campaign called "Healthy Mix". The multi-stage campaign achieved outstanding conversion rates and optimized advertising spend. Potential customers were brought closer and closer to the brand and the deal via a sophisticated sales funnel, controlled by their own interest. In Digital Performance Campaigns - IAB, this results in Gold.

Gold in the category Digital Branding Campaigns - IAB: The "Aktion Dorftelefon" from the brand Grisons simply and surprisingly conveys the idyllic tranquility of a Graubünden mountain village. The fact that the village community of Tschlin personally implemented the campaign adds to its special charm. Via webcam, the participants could follow who they were talking to on the phone; the campaign promise was thus already proven and experienced during the competition. This not only convinced the jury. 1.5 million views on YouTube and a huge media response speak for themselves.

In the category usability wins Mammoth with its new global website and B2C online store. Beautiful imagery, good navigation and clever filtering options: that's what distinguishes this site according to the jury. Different access points to the content allow users to browse the site from different angles. Even if not everything is quite right in the combination, a suitable product can be found quickly.

Mobile sites should be optimized for on-the-go and to a user's particular situation. This year's gold medal winner in the Mobile Web category, the relaunch of the mobile site of MySwitzerland.com, supports location- and time-based in an impressive way. It loads quickly, even with a slow 2G connection as it happens in the mountains. The search lists many results from the huge database each time, but can certainly become more concise in the future.

The relaunch of Bike-to-Work is easy to use on a wide range of devices and can be ideally combined with the app. Gamification elements encourage users even more intensively to cycle kilometers. The campaign supports companies in a playful way in promoting health, sustainable mobility behavior and team spirit among their employees. That's gold in the Public Affairs category.

Destination advertising is a difficult discipline. How do you get users to voluntarily engage with specific places and attractions? Gold in the video category goes to Pokémon Go - The Revenge. The creators have succeeded in showing the world a cool, fresh Basel beyond all clichés. And at the same time the most beautiful places of the city on the Rhine.

All gold winners with client and contractor can be found in the following overview:

Event organizers such as the Baur au Lac, Club Exil, Kongresshaus Zürich and hundreds of others who have worked with Instahive to date will now have one of the most technically advanced and completely free advance booking and ticketing solutions on the market.

With the acquisition of Instahive, Ticketfrog is strengthening its position in the advance booking market for small to medium-sized events. "The speed of development and innovative strength that Ticketfrog has demonstrated since its launch is impressive. We are convinced that its technology will lead the way in this highly competitive market," says Marco Samà, Chairman of the Board of Directors of Instahive. "We are very happy to be able to offer our loyal customers a reliable and agile successor solution with Ticketfrog. Moreover, this ticketing solution is based on the same values and ideas as ours, but is developing much faster," adds Marc Vontobel, co-founder of Instahive.

While advance sales for many small and medium-sized events on conventional platforms are not worthwhile due to the high fees and minimum sales, Ticketfrog offers its service free of charge for both ticket buyers and organizers. Even the credit card fees are paid by the platform operator. Whether you are organizing an evening of entertainment with your club, a sports event, a business event or a concert with different ticket categories: Ticketfrog offers exactly the options you need with its intuitive administration interface. It is even possible to create an individual seating plan with just a few clicks.