The One Club for Creativity and CapCut have entered into a major global partnership. As part of the One Club-CapCut partnership, CapCut, a subsidiary of ByteDance, will serve as the club’s «premier global AI partner.» According to the announcement, the collaboration is focused on four of the world’s most prestigious creative awards shows and will also include events and a creator content program.

CapCut as an AI Platform for Creatives

CapCut is an AI-powered photo and video editing platform available for desktop, mobile, and tablets. According to the company, the platform offers a complete suite of features including graphic design, team collaboration, and advanced AI technology—tailored to a broad user base ranging from beginners to professional creators. The goal is to make high-quality video production fast, easy, and accessible.

The One Club-CapCut partnership includes four award shows

Specifically, the partnership covers the following areas: As part of the ADC Annual Awards, a new, specially created category will be introduced, with details to be announced in October. CapCut will serve as a presenting partner for ADC Young Guns 24—the global competition for creatives under 30. At the Young Ones Student Awards—an internationally recognized platform for students in the fields of advertising, digital communication, and design—a specially organized CapCut brief competition is planned, in which participants can win a One Show Pencil, ADC Cube, TDC Award, or Portfolio Award. In addition, CapCut will serve as the presenting partner for the «Creative Use of AI» category at The One Show 2027. A series of events and a creator content program will also follow; details will be announced at a later date.

The collaboration builds on an existing relationship between The One Club and ByteDance: In 2023, TikTok co-founded the ONE Creator Lab as a founding partner—a free program designed to support content creators. Last year, this was followed by a partnership centered on the first «One Show Best Use of TikTok» award. Also in 2026, the ADC Annual Awards entered into an exclusive partnership with Dreamina AI for the «ADC AI Visual Design—Dreamina AI» category.

«As AI becomes an increasingly important part of the creative process, this partnership brings together our shared commitment to championing exceptional work and the people pushing creativity forward,» Adam Izen, Chief Awards Officer at The One Club, is quoted as saying in the press release. The collaboration with CapCut is intended to help define what creative excellence means in the age of AI.

The One Club for Creativity is a nonprofit organization based in New York and the home of competitions such as The One Show, the ADC Annual Awards, ADC Young Guns, the Young Ones Student Awards, and others. According to the organization, proceeds from the award shows are channeled into industry programs that promote education, career development, and the creative economy worldwide.

More information about the partnership and the awards programs is available on The One Club's website: https://www.oneclub.org

HeimatTBWA Triumphs at the 2026 ADC Annual Awards

The 105th ADC Annual Awards were presented on May 13, 2026, as part of Creative Week 2026 at the Capitale in New York. The global jury honored agencies, studios, brands, and freelancers from 39 countries—and awarded the prestigious ADC Black Cube for Best of Show to HeimatTBWA Berlin. The Berlin-based agency won this award jointly with Tempomedia Berlin for the «No Project Without Drama» campaign created for Hornbach. In addition to Best of Show, the campaign also secured the Best of Discipline award in the Advertising category, two ADC Gold Cubes, four Bronze Cubes, and two Merits.

In total, 90 ADC Gold Cubes, 114 Silver Cubes, 166 Bronze Cubes, and 296 Merits were awarded at the event. Entries were received from 60 countries and regions.

Area 23 Named Agency of the Year at the ADC Annual Awards

Based on the cumulative total of all awards won, Area 23 New York was named Agency of the Year at the ADC 105th Annual Awards. Highlights included winning the Best-of-Discipline award in the Pharma category—jointly with Aardman Animations Bristol for «The EarliShow» on behalf of EarliTec Diagnostics—as well as this year’s ADC Fusion Cube for «Kyikatejê» in support of Gavião Kyikatejê FC. Area 23 topped the global rankings with eight ADC Gold Cube wins, including four shared with Dalmatian Cow Los Angeles, Bumblebeat São Paulo, and Rapport New York for «The Zip Code Exam,» commissioned by the Equality Health Foundation.

Other «of the Year» awards went to, among others, The Nine Shanghai (Boutique Agency of the Year), the Squarespace New York Design Team (Brand-Side Agency of the Year), The New York Times Magazine New York (Design Team of the Year), Established New York (Boutique Design Studio of the Year), Wave Studios New York (Music & Sound Company of the Year), Omnicom Health (Network of the Year), and Superprime Los Angeles (Production Company of the Year). Squarespace New York was named Brand of the Year, and Second Nurture received the title of Non-Profit Client of the Year.

Best of Discipline: A Wide Range of Disciplines

The Best-of-Discipline awards reflected the diversity of creative disciplines. In the Architecture/Interior/Environmental Design category, the V&A London, together with Diller Scofidio + Renfro New York, Austin-Smith:Lord London, and Fieldwork Facility London, won with «V&A East Storehouse: The Future of Museums.» The Artificial Intelligence category was won by the Google Creative Team in Mountain View with «Thomas‘ Story.» In the Interactive category, Serviceplan Germany in Munich took the top prize with «Breastmilk Money» for Herconomy.

In the Packaging Design category, Established New York was honored for «Tilt»—the project also received the ADC Designism Cube, which is awarded annually to the submission that most effectively inspires social and political change. FCB Canada (TBWA\Canada) Toronto received the Best of Non-Profit Award for «The Count,» created on behalf of the SickKids Foundation.

Tomato Kosir from Ljubljana and Todd Antony from London were jointly named Freelancer of the Year—as voted by the freelance members of The One Club. The Members« Choice Award went to Omnicom Chicago, along with Omnicom Production Chicago and Pes Motion Studio Chicago, for »Caption with Intention” for Rakish Entertainment.

New Category and ADC Creative Rankings

The ADC AI Visual Design–Dreamina AI category was introduced for the first time, created in partnership with Dreamina AI, a subsidiary of ByteDance. Submissions to this category were free of charge, and according to the announcement, the category is intended to recognize creative work that uses artificial intelligence as a design partner. The winners of this category will be announced on May 21, 2026. The ADC Annual Awards 2026 Global Creative Rankings will be published on May 20, 2026.

The branding campaign for the 105th ADC Annual Awards was designed by Dentsu Inc., Tokyo. Creative Week 2026 is now in its 17th year and serves as the supporting program for the One Club for Creativity’s most prestigious global creative awards.

More information about the winners and the full program of the ADC Annual Awards is available on the One Club for Creativity website: https://www.oneclub.org/adc/