For its expansion into the German market, the digital financial magazine The Market has expanded its editorial team with three high-profile, experienced figures in German financial journalism.
Angela Maier has been working as an editor for the The Market Germany in Munich. She previously reported for the WirtschaftsWoche as chief correspondent. From 2013 to 2022, she worked as a correspondent and reporter at the Manager Magazine. Before that, from 2004 to 2013, she was a correspondent for the Financial Times Germany in Frankfurt and Munich and from 1996 to 2004 editor at the Frankfurter Allgemeine Zeitung.
Arne Gottschalck strengthens the team of The Market Germany since mid-May 2024 as an editor in Hamburg. Prior to that, he worked as a freelance journalist specializing in financial and economic topics and as a finance writer for Allianz Global Investors, among others, since 2016. From 2006 to 2016, he worked as a financial editor at Manager Magazine online. From 2000 to 2006 he was an editor at the Handelsblatt publishing group.
Ulrich Hanke will be based in Frankfurt from September 2024 as editor for The Market Germany report. From 2013, he was publisher and editor-in-chief of his own investment bulletin. Prior to that, he worked as an editor at Gruner + Jahr Wirtschaftsmedien from 2012 to 2013 and as an editor at WirtschaftsWoche.
With the three new additions, the team of The Market Germany complete. The NZZ Financial Magazine expanded to Germany in spring 2024 (Werbewoche.ch reported). Mark Böschen is Managing Editor.
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The digital financial magazine The Market offers analysis and classification of developments and trends on the international financial markets, including recommendations for action. According to its own information, the medium is very successful in Switzerland. Now The Market Germany German investors with an extended thematic focus and a special emphasis on German companies.
"The Market is a success story. In the five years since it was founded, we have exceeded expectations," says Mark Dittli, founding partner and Managing Director of the online medium, which is part of the NZZ company. "By expanding into the German market, we want to continue our sustainable growth." The existing editorial team will be expanded by four people for Germany-specific reporting. The new employees all report from Germany and are therefore geographically close to the market.
The financial journalist Mark Böschen takes over as Managing Editor. He was previously editor at the Manager Magazine in Hamburg. Until 2010, he reported as a correspondent in the Geld+Börse department at the WirtschaftsWoche on the financial market from Frankfurt. Between 2001 and 2008, he was responsible for the Financial Times Germany active.
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All founders will remain active in their current roles. A full takeover of the founders' shares was already planned in 2019 when the minority stake in The Market was acquired. With the acquisition of 100 percent of the shares by the NZZ this has now been completed.
"With our investment in The Market, we have expanded the business reporting of the NZZ-media with a product that focuses on the specific needs of investors. The extensive market knowledge of the founding team and the expertise of the NZZ in the areas of product development, marketing and technology complement each other perfectly," says Felix Graf, CEO of NZZ.
The Market was founded in 2019 with a team of financial journalists, an advertising market specialist and a product management specialist around Editor-in-Chief and Managing Director Mark Dittli.
]]>With well-founded analyses, illuminating expert interviews and new ideas, "The Market" is a counter-design to everyday stock market noise and superficial news reporting. As a sparring partner for financial experts, "The Market" gives the ambitious target group a mental edge, which the campaign turns into a benefit promise with the claim "Read it coming.
The campaign motifs illustrate the advantages of the new Swiss financial medium in online videos, social ads, display banners, native ads, and newsletters. These are accompanied by digital out-of-home and print placements in relevant target group environments.
Responsible at "The Market" / NZZ: Mark Dittli (Editor-in-Chief), Ruedi Minger (Head of Sales), Fabio Pasinetti (Product Manager) / Milena Russ (Head of Customer Marketing), Jeremy Jenkins (Marketing Manager), Sabrina Zakowski (Marketing Manager); Freyja Hablitz, Victoria Kirsch. Responsible at Scholz & Friends: Elisabeth Gutman, Mathias Rösch (Consulting & Strategy), Cynthia Lind, Maira Weidmann, Luca Stancheris, David Fischer, Christian Vosshagen (Creation). Illustration and animation: Bruno Muff, Kaspar Flückiger.
The financial market platform, which is aimed at professional investors, now offers classification, analysis and opinion on what is happening on the financial markets. Three to five high-quality and carefully researched articles are published per day on Themarket.ch published. "Our subscribers can expect something from 'The Market' every day that they won't find anywhere else: an in-depth look at relevant investment topics, actionable ideas, behind-the-scenes looks at companies, analytical depth - in short, a broadening of horizons every day. We do without news and daily noise," explains Mark Dittli, co-founder and editor-in-chief of The Market.
Seven experienced financial journalists are responsible for the content: Mark Dittli, Andreas Kälin, Ruedi Keller, Gregor Mast, Sandro Rosa and Daniel Zulauf report from Zurich, Christoph Gisiger from the USA. 15 freelance writers support and enrich the platform. The editorial team is complemented by product manager Fabio Pasinetti and sales manager Ruedi Minger.
"The Market" is a joint venture between the founding team and the NZZ Media Group. With this investment, the NZZ Media Group is expanding its existing business reporting with a product specifically aimed at investors. "We are delighted to be working with the founding team to launch a product that fills a gap in the digital business media landscape," said Felix Graf, CEO of NZZ Media Group. "The partnership-based entrepreneurial approach allows us to work with a team that has expertise in the financial markets and can give the product maximum attention. NZZ Media Group, in turn, has the appropriate system architecture on which 'The Market' is built, and our marketing team provides marketing support. In this way, we complement each other perfectly."
The new, purely digital quality media product is dedicated to events on the global financial markets and is aimed specifically at professional investors in German-speaking countries. The Market provides independent analyses, concrete investment ideas and food for thought on individual companies, sectors, trends and macroeconomic topics with a global focus. The launch is planned for spring 2019.
The eight-strong team behind the new medium consists of six Swiss business journalists, a product manager and a sales specialist with many years of experience. The initiator, co-owner and managing director is Mark Dittli. From 2012 to 2017, he was editor-in-chief of the Finance and economy and is currently a business writer for the Republic active.
With this investment, the NZZ Media Group is expanding the existing business reporting of NZZ Medien with a product that focuses on the specific needs of investors. The founding team, which brings extensive knowledge of the markets and the target group, and the NZZ Media Group, which contributes its expertise in the areas of product development, marketing and technology to the partnership, complement each other perfectly.
