Jung von Matt Impact joins Zurich agency The Generation Media. The move marks the continuation of a collaboration that has grown over the years and has already seen over ten joint client mandates. The two agencies bring different strengths to the table: Jung von Matt Impact stands for digital marketing solutions, while The Generation Media pursues a broad all-media approach.

The merger will enable customers to benefit from cross-channel consulting and implementation - from social media, display and video to traditional media and performance marketing. The 27 specialists involved will continue to work in well-coordinated teams at two locations.

As part of the investment, Jung von Matt Impact is acquiring shares in The Generation Media. However, the two agencies will retain their "boutique character" and their operational structures, as stated in the joint press release. Matthias Städeli will become Managing Director of The Generation Media, Petra Kreussler will remain President of the Board of Directors.

"Like The Generation Media, Jung von Matt Impact is fully committed to customer success. We are united by the aspiration to generate the highest quality every day," says Kreussler. Benjamin Herz, Managing Partner of Jung von Matt Impact, also emphasizes the strategic fit: "With this step, we are combining two media agencies in such a way that they ideally complement each other in their services for our clients: The digital power house Jung von Matt Impact with the all-media approach of The Generation Media."

Both have been working as media consultants and planners at the agency, which was founded in 2001, for many years and have contributed to the current success of The Generation Media, according to the press release. They will continue to be available to their clients as account managers and will continue to support them as before. The previous managing owner and company founder, Petra Kreussler, will remain active in her role as managing director and will continue to manage her mandates.