According to a statement, Züriplus has been toying with the idea of a name change for some time, primarily to integrate the hitherto missing "Tele" into the name without giving up the direct reference to the home region. With its new appearance, Tele Z presents itself as an independent broadcaster and establishes a visible connection to the canton of Zurich. The new appearance is intended to ensure good recognition among viewers through a simple word mark with a clear design language and good readability. "Finding the name turned out to be more complex than expected, because many URL addresses with the addition of "Tele" were already in use or occupied," says Managing Director and Program Director, Peter Steinmann. "The entire design looks more modern, smart and also fits in perfectly with the current, gradual expansion of our program," says Steinmann.

Despite the new name and logo, nothing will change for viewers as a result of this change. The distribution as well as the broadcasting position with the various cable network operators remains unchanged. The station name will be changed today or in the next few weeks everywhere. "For better recognition for our viewers, we will draw attention to the new name Tele Z on the channel in the coming weeks with special jingles and changing channel logos," explains Peter Steinmann.