Environmental awareness is part of the company's brand identity: cab driving should be comfortable and sustainable. That's why the fleet relies on hydrogen and hybrid cars. In addition, the CO2 emissions of the cabs are to be offset with climate protection projects.

Furthermore, Sergeant has created a customer journey for Airport Taxi Zurich that fits the modern passenger at the airport. An app is designed to enable discounted cab bookings and a comprehensive Website introduces the company. The branding should be clearly recognizable at every touchpoint; from the vehicles to the application tool to the uniform of the cab drivers.

As a partner of Airport Taxi Zürich, Sergeant has accompanied the development of the company and the brand from the very beginning. The entire online and offline communication is designed and produced in-house at the agency.