Werbewoche.ch: Tanya König, congratulations, you are the new presenter at G&G (Werbewoche.ch reported). What does that mean for you?
Tanya König: It means an incredible amount to me! I am a happy person when I present in front of the camera. I've been able to turn my passion into a profession for a long time, but this is now another next step, because until now, very little has been live. The tension of live TV is much greater. Maybe you can compare it to when a soccer player finally gets to play in a championship after a lot of training.
How did the collaboration come about?
It's quite simple: The position was advertised and I applied for it, was invited to the casting and prevailed. During the casting, I had to conduct an interview, among other things, and apparently I beat out my competitors.
You have 20 years of experience in the moderation business. How excited are you before your first show?
Exactly, I had my first TV experience at 15 and then did some youth TV. In the last 20 years, however, I haven't been in front of the camera or on stage all the time. I first advanced my journalistic career as a video journalist and columnist. About ten years ago, presenting became a regular thing. I'm still very excited, because the SRF audience is of course much broader and bigger than I've had before. So if things go pear-shaped, a lot more people will catch on. I'll definitely have to take a few deep breaths before my first show.
You hosted people like the CEO of LinkedIn, the co-CEO of Netflix and Hollywood star Ryan Reynolds in front of 2,400 people in the hall at the Cannes Lions. Are the preparations for live moderations different from those for television?
The preparation is similar, because I have to research the guest or the topic in each case. But the tone of the moderation is different. On stage, I feel the audience directly and try to interact. On TV, I don't see my audience and I don't get live feedback. That also changes the way I present.
What accents would you like to set at G&G?
In my last job at CNN Money Switzerland, my focus was mainly on the business side of art and culture and in the finance and startup world. I interviewed many art dealers and got an insight into this opaque world, at the same time I also talked to CEOs of financial institutions. I can imagine that I will also bring a few stories from these social areas.
How much leeway do you have in choosing stories?
I don't know the exact scope yet, because I don't have my first day of work until next week. But I would say that it's like any other newsroom: every member of the editorial team has to pitch inputs and ideas.
Tanya König will be a guest on G&G at 6:30 p.m. on SRF 1 on Thursday evening.
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35-year-old Tanya König most recently worked as an independent presenter and producer. From 2017 to 2020, the Ringier School of Journalism graduate was a presenter, reporter and online producer at CNN Money Switzerland, where she was also Head of Digital from 2019. Before that, König worked as a freelancer and wrote, among other things, for the then Evening view weekly film columns. In between, she briefly reported for the Portuguese public broadcaster RTP as a freelance correspondent in Switzerland. She gained her first experience at SRF in 2013 as an online reporter for "The Voice of Switzerland". Tanya König's first assignment as the new host of "Faces and Stories" will be on July 13, 2022.
"As a society magazine, G&G picks up exciting stories from a wide range of social areas," says Tanya König. "In the future, I consider it an extremely exciting task not only to help shape G&G's diverse program, but also to interview exciting personalities and bring their stories closer to the audience."
Michel Birri, 35, began his journalistic career in 2006 at the radio station "Kanal K". Between 2007 and 2010, Birri was a presenter on "Radio Top" and "Radio Argovia". He then moved to SRF, where he has since worked as an editor and presenter on Radio SRF 3 and Zambo. Since 2012, the native of Aargau can also be heard every Sunday as a presenter of the hit parade on Radio SRF 3, and since 2020 Birri has been part of the presenter team of "SRF Kinder-News" from Zambo. Michel Birri has also appeared in various other TV productions in recent years, including "50 Years of the Swiss Hit Parade" and "May I have this dance?
Michel Birri will be in action for the first time as the new presenter of the society magazine on September 2, 2022. Michel Birri will continue to present "SRF Kinder-News" and will be heard as a presenter on Radio SRF 3, and he will continue to present the Sunday afternoon hit parade until the end of 2022 at the latest. His successor as presenter of the hit parade is still open.
"The moderation job at G&G is Christmas and birthday together for me and a big dream come true," Birri said. "G&G maps many exciting stories from the fields of music, film, theater, literature, art and many other areas. These are all topics that interest me personally. The fact that I can continue to do radio and SRF Children's News is the icing on the cake."
G&G Editorial Director Paola Biason is delighted: "With Tanya König, an absolute dream candidate is strengthening the existing moderation team. She speaks seven languages and enjoys a high reputation in social areas such as finance and business. Two worlds that G&G would like to delve deeper into in the future. As a long-time SRF 3 and hit parade presenter, Michel Birri is one of the most popular radio personalities in Switzerland. With his know-how he will strengthen 'G&G' especially in the music area. And thanks to his large community on social media, he will make an important contribution to the digital development of the 'G&G' brand. Both Tanya and Michel are also pronounced team players, something I place great value on."
Tanya König will be a guest on the "G&G" show on Thursday, July 7, and Michel Birri on the show on Thursday, July 14.
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