Halder looks back on many years of experience in international and national communication, design and conception. The 57-year-old has worked as a concept designer and art director in small creative hotshops, as well as a creative director in large networks such as GGK, RSCG, Ogilvy & Mather, TBWA, Publicis and J. Walter Thompson, both at home and abroad. His work has been recognized at various award shows such as Cannes, Epica, New York Festival and many others. Ralph Halder is also a member of the Art Directors Club Switzerland and president of the commission for the Higher Technical School "Interactive Media Design" and "Communication Design".

Successful with Coop Hello Family: Dreifive.

 

55 times gold, 165 times silver: At the Best of Content Marketing (BCM), Europe's largest award for content marketing, the Content Marketing Forum (CMF) presented the BCM Awards. 55 award winners from all over Europe were delighted to receive the BCM steel and concrete cubes on the stage of the Hamburg Cruise Center Altona, including six outstanding works from Switzerland. Sixteen Swiss agencies and clients were nominated for the coveted silver awards. Both are record figures from a Swiss perspective. The organizer is the Content Marketing Forum (CMF), the business association of leading content service providers in German-speaking countries with offshoots in Germany, Switzerland and Austria.

The following Swiss projects, agencies and clients received a gold award:

Gomagazine: Agency: Basel West Corporate Communications; Client: IVCG Publications

Mission Nemo: Agency: Swisscontent; Client: Comet Group

My Switzerland: Upgrade your Winter; Agency: Mainland; Client: Switzerland Tourism

Social Media Coop Hello Family: Dreifive (Switzerland); Client: Coop Genossenschaft

Swisslife: Agency: Mediaform Chistoph Grenacher and Festland; Client: Swiss Life Switzerland

What About You: Agency and client: Crafft Kommunikation

At the magazine MySwitzerlandThe magazine, which is produced in close collaboration with the Switzerland Tourism content team, makes full use of the possibilities of magazine design. The jury's verdict: "The award goes to individual and authentic content, a varied and lively magazine. Elaborately prepared sidestories, info-graphics and maps, a careful handling of the typography and a lot of attention to detail ensure inspiration and fun reading here, great format in the hand."

The magazine Swisslife is managed in-house by a chief editor and, following a complete overhaul last fall, pursues strategic content marketing by consistently strengthening its brand positioning. The relaunch focused on strengthening and expanding the analog/digital lead function in the print and digital channels and anticipating changing usage habits. The magazine's mono theme through personalized focus topics and the strengthening of channel suitability through access to diverse shareable content ensures higher reach by having all channels (own media / social media / paid media / viral stories) contribute to performance. In addition, the magazine content also feeds into the company's new "Life Stories" blog. The customer magazine Swisslife, overseen by Mediaform/Christoph Grenacher as project manager and designed by the communications agency Festland, is sent out three times a year in a print run of 120,000 copies in the target languages German, French and Italian; a further 60,000 or so addressees receive a personalized digital newsletter with online-friendly content.

With their strategic approach as well as the campaigns, Marleen Albert, Head of Social Media at Dreifive, and her team have been setting new standards since 2017 at Hello Family on visual storytelling, closeness through Swissness, infotainment and, above all, channel-specific content, always suited to the target group. Colorful and cheerful, like the Hello Family brand, they address target-group-specific topics with high relevance and thus enter into a close and personal dialog with users. Through an exciting content mix, users are picked up and emotionally addressed. With this strategy, Dreifive has built up an active Facebook community and positioned Hello Family as a strong partner for families. Marcel Oppliger, Managing Director at Dreifive, is delighted: "In today's world, people are literally inundated with advertising, which is why content marketing is becoming increasingly important. Because nothing else puts the user with his needs so much at the center. We create exciting and emotional content - content that interests people. That's why the award makes us particularly proud, because it shows that we're focusing on exactly the right things." "We started with social media just over two years ago. With the right strategy, we have already been able to build a large community on Facebook and enter into direct dialog with our customers. With this communication channel, the Hello Family brand is even closer to the customers and thus even more tangible," says Saara Jeisy, Campaign & Social Media Manager at Coop Hello Family.

Gomagazine: It is published by the IVCG International Association of Christian Business People. It aims to show business, political, scientific and cultural leaders that Christian values are important guiding principles in the business world as well as in society. The magazine features leaders who want to inspire reflection. It sets a counterpoint to the hectic world of business, comes across as visually calm but of high quality, and goes into depth in terms of content. In each issue, a key topic is examined from different angles. Editorially, each issue is new territory, which is why fixed sections are largely absent. Long reports, interviews and photo spreads aim to stand out in the fast-moving online news world. A fresh, cultivated language wants to strike a chord with the readership. In the midst of the flood of information from all channels, gomagazin wants to convey a sense of visual calm and tidiness and put the exclusive photographs and illustrations in the right light. The design and scope of gomagazin signal that it is not short fodder, but rather concentrated food. The magazine can be subscribed to and is available at newsstands, airports and hotels in Germany, Switzerland and Austria.

With the "Mission Nemo" the Comet Group has embarked on the journey into the digital future of the company together with its employees around the world. The mission is to make topics such as artificial intelligence, Industry 4.0, robotics, Internet of Things, augmented reality, virtual reality and many more tangible. The cross-channel and interlocking communication strategy engages employees in the journey every two months via a new campaign. At the heart of the activities with the unifying idea of Mission Nemo are the shared experiences that employees have on the road to the future. To stimulate employees' creativity, the company has developed its own visual world. Various figures and symbols form the framework. They have their own identity, tell stories and are brought to life via augmented and virtual reality. In this way, they are a mouthpiece and integrating element between management and employees. The visible result is concrete implementation measures that employees develop in creative processes. In the end, they form the basis for the ongoing further development of digitization in the Comet Group.

As before, the management team includes Christine Lesnik (Publishing Director), Michael Kuhn (Director Content & Innovation/ Deputy Managing Director Corporate Media) and Daniel Kaczynski (CEO and owner).

Stephanie Schütte has many years of experience as a communications expert at Credit Suisse. In addition, the business administration graduate and trained business journalist has been a lecturer in corporate communication at HTW Chur since 2010. Before joining Credit Suisse, Stephanie Schütte worked as a communications specialist for various companies, such as Hilti Aktiengesellschaft in the Principality of Liechtenstein and E.ON Energie in Munich - both as an employee and as an independent entrepreneur.

Publishing Director

Christine Lesnik took over as Head of Publishing and Platforms in October 2013. Her area of responsibility includes the following areas Women in Business Magazine, Women's Talk, Womens Workshop and Women's Travel. Previously, she was advertising manager at Weltwoche and responsible for the development of the lifestyle magazine WW responsible. She has also worked in management at Axel Springer Verlag and as advertising manager and deputy publishing director at Sonntagszeitung.

Director Content & Innovation

Michael Kuhn has been working for Swisscontent since January 2014. He started in the New Media division and has continuously taken on additional tasks over the past few years. Most recently as Deputy Managing Director of the Corporate Media division. Michael Kuhn learned his journalistic trade at the Neue Luzerner Zeitung, then worked at the Handelszeitung as deputy head of the business section and as a producer. He then worked for CashDaily and Cash.ch as well as at Ringier Studios, where he was responsible for corporate development and innovative projects as Head of Digital Media.

The Franke Group, a global supplier of household kitchens, commercial kitchens and the hygiene sector, has published its Sustainability Report 2016. The report describes sustainability efforts, business activities, overall performance and future goals of the Franke Group in the chapters Ecology, Social Responsibility, Economy and Product Responsibility. The edibility of the report is intended to underpin Franke's consistent commitment to the environment. Swisscontent designed and produced the report.

The idea behind the report: On the one hand, the content of the report shows that Franke operates in an environmentally friendly manner. On the other hand, the report should also live sustainability in its form. That is why Franke and Swisscontent designed the publication to be edible. This means that only substances that can be completely returned to the biological cycle were used in the printing process. Thus, the consumption of the report is also harmless. The edibles listed in the report illustrate this concept. "The new concept with the predominant green tones conveys freshness, health, sustainability. And the edibility of the report underlines this philiosophy with a touch of wit," says Gérard Moinat, Senior Project Manager Swisscontent.

In addition to conception and implementation, Swisscontent provided Franke with editorial support. Thus, in addition to BSD Consulting, Swisscontent was jointly responsible for the text production and took over the proofreading of both language versions - German and English. Franke is very satisfied with the product: "We have received many positive reactions to the report," says Kirill Bourovoi, Manager Group Sustainability Franke Group. "The new conceptualization has been very well received."

In accordance with the Global Reporting Initiative

The report meets the requirements of the Global Reporting Initiative (GRI) according to the GRI Standard Option Core. GRI is an internationally independent organization that helps companies, governments and other organizations understand and communicate their impact on critical sustainability issues such as climate change, human rights and corruption. The publication also represents the progress report on the United Nations Global Compact. The mission of the United Nations Global Compact: To mobilize sustainable businesses and stakeholders globally for a better world.

Peter Schneider as Head of Swisscontent Digital Lab

The Swisscontent Digital Lab is headed by IT communications expert Peter Schneider. He has been a Senior Project Manager at Denon since the company was acquired by Swisscontent in December 2014. The computer scientist was previously Head of the Online Unit at Denon.

 

CR Basel wins a new client with Sympany Versicherungen, Basel, which lives this core message and aims to be the refreshingly different insurance company and thus the sympathy leader of this industry. The agency convinced with a creative concept and is responsible for the new campaign, which will appear in various national media from fall 2015.

 

---

Karling wins pitch for Delinat's new brand identity

The wine merchant Delinat commissions the Zurich agency with the new appearance after a competitor presentation. In the first phase, the basic brand elements including the logo will be revised. This will be followed by the extensive relaunch of the online platform Delinat.com and the adaptation to other online and offline measures. The first work will be seen before the end of 2015. The family-owned company Delinat sells around 3.5 million bottles of wine a year, mainly by mail order in Switzerland, Germany and Austria. In addition, Delinat operates four wine depots and two wine stores in Switzerland.In 2013, Delinat was awarded the prestigious German CSR prize for biodiversity management. In 2014, Delinat became the first for-profit company to receive the Binding Award for Environmental and Nature Protection.

 

---

Numéro 10 wins Jobs.ch and Jobup.ch

Jobcloud, the Swiss market leader in online recruitment, is entrusting the next national campaign for its Jobs.ch and Jobup.ch brands to the Bern-based agency Numéro 10. The campaign goes on air in September.

 

---

Swisscontent with new customers and orders

Swisscontent starts the second half of the year with a variety of exciting projects. Together with Credit Suisse, Swisscontent has redesigned the Infoplus magazine for retired employees. A digital employee platform is being produced for the Hostettler Group, one of Switzerland's leading wholesalers, and website content is being planned and developed for Landi. Furthermore, Swisscontent produced the content of the information portal Sanitas Aestetica and developed a print guide as well as an online tool for a natural hazard radar with the Zurich Insurance Company.