Swiss Structured Products Association Archives - m&k https://www.markt-kom.com/en/tag/swiss-structured-products-association/ The creative side of the economy Mon, 13 Jun 2022 08:27:26 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Swiss Structured Products Association Archives - m&k https://www.markt-kom.com/en/tag/swiss-structured-products-association/ 32 32 Karling entwickelt Gesamtauftritt für Swiss Structured Products Association https://www.markt-kom.com/en/markom/business/karling-entwickelt-gesamtauftritt-fur-swiss-structured-products-association/ Tue, 06 Oct 2020 16:33:22 +0000 https://www.markt-kom.com/?p=124662 Swiss Structured Products Association

The Swiss Structured Products Association was founded on April 4, 2006. And has over 40 members from the entire value chain, from issuers to trading platforms and the buy-side to brokers and partners. With an investment volume of around CHF 200 billion, Switzerland is the world's largest market for structured products.

 

"Bubbles" logo as a starting point

Karling was the first to create a new logo that is both dynamic and timeless. The central element is "bubbles", which are intended to symbolically reflect Swissness as well as the innovative strength and diversity of the association. The bubbles are repeatedly used in a surprising way on the various advertising materials and are intended to ensure recognizability - in both animated and static form.

 

Website on the complex world of structured products

In a second step, the new website was Sspa.ch in which the complex world of structured products can be clearly explored. With a new structure, simple navigation and generally improved user-friendliness, the desired information should be retrieved more quickly. Two special features of the website are the scroll-dependent behavior of the design and the integration of various external elements such as knowledge tests or an interactive information tool.

Buch

Responsible at SSPA: Jürg Stähelin, Miriam Dippe, Peter Keller. Responsible at Karling: Rolf Helfenstein, Verena Bernasconi, Carl Winthereik. Other parties involved: Peterblickenstorfer.com, Fineo, Modelity, Derivative Partners, Aha!Videos.

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