Who will ultimately win one of the coveted awards - or even be named "Campaign of the Year" - will remain under wraps until the big awards ceremony on September 4 at the industry event WOOHW! in Zurich. The anticipation is growing!

Click here for the shortlist

Advertising material from the period July 2024 to June 2025 can still be submitted. Participation is free of charge and is open to agencies, creative professionals and advertising companies. All advertising material created by an agency, a graphic designer or a company responsible for the concept in Switzerland or the Principality of Liechtenstein is eligible. Work that was conceived abroad, but expressly and exclusively for Switzerland, can also be submitted. The entries will be judged by an independent jury of experts and the shortlist will be published at the end of June. The award ceremony will take place on September 4, 2025 in Zurich.

Awards are presented in five categories with trophies in gold, silver or bronze. The main prize "Campaign of the Year" honors the best outdoor advertising campaign of the year. The competition is organized by the industry association WOOHW. Registration takes place via the Online tool.

The 14-member jury will evaluate the best work in Switzerland in the field of analog and digital outdoor advertising. "The jury will take a close look at every piece of work submitted - independently, competently and with an eye for quality. Campaigns that stand out in terms of design, open up surprising perspectives and develop communicative power will be honored," explains Christian Brändle, jury president and director of the Museum für Gestaltung Zürich.

The jury is made up of representatives from various fields, including culture, media planning, agencies, creative professionals and the commissioning industry. In 2025, Monica Märchy from Studio Way and Melanie Felder from Amag Import will leave the panel, while Antonia Lepore from Axa Switzerland and Stefan Hürlemann from Skala Design will take their places.

The award ceremony will take place as part of the WOOHW! event, which is organized by the Outdoor Advertising Association AWS at the Stage One Event & Convention Hall in Zurich. The event will kick off with a specialist conference for invited guests. The "Swiss Out of Home Awards" will then be presented in five categories. Presenter and journalist Bigna Silberschmidt will host the Award Night. The event will conclude with a dinner party with music and plenty of networking opportunities.

The Swiss Out of Home Award recognizes outstanding campaigns in Swiss out-of-home advertising. Entries can be submitted if they were implemented in Switzerland or Liechtenstein between July 2024 and June 2025 - regardless of whether they were developed by agencies, graphic design offices, individuals or in-house. Participation is free of charge.

A jury of 14 experts from the fields of advertising, culture and design will select the shortlist. The winners will be announced at the awards ceremony during the "Woohw!" industry event at the StageOne Event & Convention Hall in Zurich. In addition to gold, silver and bronze awards, the best campaign will be named "Campaign of the Year". All nominated works will receive a diploma in recognition of their creative originality and craftsmanship.

The event on September 4 will bring together around 500 invited guests from the industry. In addition to the awards ceremony, the program includes a conference, a stage show and a dinner party. The winning campaigns will then be disseminated via various digital and social media.

Registration and further information are available at Woohw.ch available.

Every year, the "Swiss Out of Home Award" honors analogue, digital and innovative outdoor advertising in Switzerland. A total of 163 entries were submitted in 2024 - 30 of which were nominated by the jury. The award ceremony took place on Thursday as part of the industry event Woohw!, which was organized by the Swiss Outdoor Advertising Association AWS and supported by APG|SGA, Goldbach Neo and Horizon.

The independent expert jury of 14 personalities from advertising, culture and design announced and awarded the 15 winning campaigns of the Swiss Out of Home Awards in gold, silver and bronze during the Award Night at the Stage One Event & Convention Hall in Zurich.

The gold winners operate in very different areas of application for OOH media: From the personnel campaign for over 50s (category Public Service) of VBZ to the summer campaign "Cool down in the Museum" (category Culture) for the Museum Haus Konstruktiv to the subscription campaign (category Commercial Local & Regional) for the weekly newspaper Woz.

Bank Cler's "Werbung naja, Zins gut." campaign received the main "Campaign of the Year" award and also won gold in the Commercial National and Digital Out of Home categories. The bar was set particularly high in the Out of Home Innovations category: "Unfortunately, no project in this category was deemed worthy of an award by the jury in the current year," says Christian Brändle, jury president and director of the Museum für Gestaltung Zürich.

Supporting program with keynote and panel

The Woohw! industry event was preceded by the conference. The technical part started in the afternoon with keynotes from the Neuromarketing expert Gesa Lischka and neuropsychologist Prof. Dr. Lutz Jäncke from the University of Zurich. The subsequent panel discussion featured Antonia Lepore (CMO, Axa Switzerland), Oliver Schönfeld (Managing Director TWmedia, The Whole Media), Stefan Vogler (Lecturer and Head of the CAS Marketing Communications course, HWZ) and Gesa Lischka. The panel was moderated by Johannes Hapig, co-editor-in-chief of m&k.

The sponsors Setaprint, Richnerstutz, Burri Public Elements and Media Focus were present with interactive presentations. HP3, a mobile trio with saxophone, double bass and minimal drum set, provided the sound for the dinner and party. The more than 350 invited guests partied in high spirits until late into the night.

m&k is media partner of the industry event Woohw!

The expert jury, consisting of 14 personalities from advertising, culture and design, examined and evaluated the 163 competition entries. The shortlist of 30 nominated campaigns has now been finalized. They were selected in five categories for their originality of idea, novelty, striking implementation of the advertising message, communicative sustainability and graphic and design execution.

The shortlist shows different clients and areas of application for OOH media and ranges - just to name a few examples - from an eye-catching image concept that invites sighted people to immerse themselves in the sensory world of blind people, to a vegan condom brand that literally advertises with sausages, to the tongue-in-cheek security shots of a construction company that addresses night-time thieves on building sites as new employees.

The sixth category, "Out of Home Innovations", recognizes work that rethinks outdoor advertising, including in international competition. In 2024, none of the submissions met the high requirements. "This is why the jury is not presenting an award for innovation this year," explains Christian Brändle, jury president and director of the Museum für Gestaltung Zürich.

Award show on September 19, 2024

The final winner of the gold, silver and bronze awards as well as the overall prize across all categories for the "Campaign of the Year" will be announced at the awards ceremony at the Woohw! event on September 19, 2024 in Zurich.

SOOHA shortlist 2024

The "Swiss Out of Home Award" is an attention-grabbing opportunity to publicize work in the advertising industry and introduce yourself to the interested public. The sponsors have extended the deadline for free participation until Monday afternoon. Posters or commercials created by an agency, a graphic design studio, individuals, freelancers or a company responsible for the concept in Switzerland or the Principality of Liechtenstein are eligible. We are looking for campaigns that were displayed or broadcast between July 1, 2023 and June 30, 2024.

Another search for the "Campaign of the Year"

The competition entries submitted will be evaluated by an independent 14-member jury of experts. The shortlist will be published at the end of June 2024. All nominees will receive a diploma and will be invited to the awards ceremony in Zurich on September 19, 2024, where the winners in six categories will be announced and awarded trophies in gold, silver or bronze. In addition, the best campaign of the year will receive the main "Campaign of the Year" award.

Simple last-minute registration

The Submission is straightforward via the online formSelect category, specify formats, upload image data and write comments if necessary. Mixed analog and digital campaigns must be submitted separately.

The participants in the creative competition for analog, digital and innovative outdoor advertising use an attention-grabbing platform to publicize their work and have it evaluated by a top-class jury. "The independent expert jury guarantees an objective and professional assessment of the submitted campaigns. It is also responsible for the regulatory part and the strict criteria in the individual categories. Only works that impress with their first-class implementation, new digital standards or bold ideas are awarded prizes," explains Christian Brändle, jury president and director of the Museum für Gestaltung Zürich.

The broad-based, multilingual and changing expert jury is made up of 14 representatives from the cultural sector, agencies and creatives, media planning and the commissioning industry. It selects the best Out of Home campaigns of the year in Switzerland. New this year are Nathalie Diethelm from Serviceplan, Lukas Dittmer from Ikea and Julian Stauffer from Digitec Galaxus.

The jury at a glance

• Christian Brändle, Director of the Museum für Gestaltung Zürich (Jury President)
• Nathalie Diethelm , CEO House of Communication
• Lukas M. Dittmer, Integrated Media Manager Ikea
• Jonas Eliassen, CEO Havas
• Melanie Felder, Head of Marketing Volkswagen Passenger Cars Amag Import
• Elise Gaud de Buck, Visual Communication Designer Plates-Bandes
• Michael Kamm, CEO Agence Trio
• Heike Kammerer-Vercelli, Head of Marketing & Consumer Communication Nestlé Suisse
• Monica Märchy, Partner & Creative Guide Design Studio Way
• Marco Rose, Co-Owner & Head of Strategy Mediatonic
• Julian Stauffer, Art Director Digitec Galaxus
• Jonas Voegeli, Head of BA Visual Communication Zurich University of the Arts
• Manuel Wenzel, Chief Creative Officer TBWA\ Switzerland
• Thomas Wildberger, Partner Prophet & President ADC Switzerland

The competition is open to teams of all sizes. It is open to analog and digital campaigns created by an agency, a graphic design studio, individuals, freelancers or a company responsible for the concept in Switzerland and the Principality of Liechtenstein. The competition runs in six categories and is free of charge.

Shortlist: Evaluation by the expert jury

After submitting their campaigns, creatives, agencies and advertisers are assessed by an independent panel of experts. It consists of 14 well-known personalities from advertising, culture and design. On September 19, 2024, the winners will be announced by category at the awards ceremony at the StageOne Event & Convention Hall in Zurich and presented with trophies in gold, silver or bronze. The main prize is the "Campaign of the Year". All participants receive a diploma that recognizes originality, implementation of the advertising message and creative execution. The award ceremony, attended by around 500 invited guests, will be celebrated at the 2nd "WOOHW!" industry event with a conference, a big stage show and a dinner party.

During the subsequent panel discussion, Markus Ehrle (President of AWS) and Christoph Marty (Vice President of AWS) will join experts, market players and the audience to discuss relevant questions about the importance and future of outdoor advertising.

In the evening, the Woohw Award Night begins with the presentation of the Swiss Out of Home Awards. Sponsors such as Setaprint AG, Richnerstutz AG, Burri Public Elements AG and Media Focus are also represented.

The Association of Outdoor Advertising Switzerland AWS is focusing on intensified, collaborative genre marketing. This includes the industry event "Woohw!" with a creative competition, which will be held for the first time on September 13, 2023 at the Stage One Event & Convention Hall in Zurich. The event will start with a specialist conference for registered guests, followed by the presentation of the Swiss Out of Home Awards in front of an invited audience. There will be a party at the end.

"The biggest players in Out of Home Media have joined forces to launch a new, broad-based and national creative competition," explains Christian Brändle, jury president and director of the Museum of Design Zurich. "The Swiss Out of Home Award brings together the best posters and most promising ideas in digital outdoor advertising. An expert, multilingual jury with representatives from culture, agencies, media planning and major advertising clients will select the best works of the year from all over Switzerland, which will be celebrated at the award ceremony in September."

The jury of experts is composed as follows

• Christian Brändle, Jury President and Director Museum of Design Zurich
• Jonas Eliassen, CEO of Havas
• Melanie Felder, Head of Marketing Volkswagen Passenger Cars at Amag Import
• Elise Gaud de Buck, Visual Communication Designer at Plates-Bandes
• Pam Hügli, CEO & Partner at Serviceplan Suisse
• Michael Kamm, CEO of Agence Trio
• Heike Kammerer-Vercelli, Head of Marketing & Consumer Communication at Nestlé Suisse
• Dennis Lück, Owner & CEO of Brinkertlück Creatives
• Monica Märchy, Partner & Creative Guide at Studio Way
• Dang Nguyen, Global Head Strategy, Brand & Advertising at Credit Suisse
• Marco Rose, Co-Owner & Head of Strategy at Mediatonic
• Jonas Voegeli, Head of BA Visual Communication at ZHdK
• Manuel Wenzel, Chief Creative Officer at TBWA\Switzerland
• Thomas Wildberger, President ADC Switzerland and Partner at Prophet

Six competition categories

For the awards, the sponsors are looking for outstanding, intelligent, creative, groundbreaking and excellent analog and digital outdoor advertising campaigns. Relevant and surprising ideas are encouraged. In addition to gold, silver and bronze in each of the following categories, one "Campaign of the Year" will be awarded as the overall winner.

• Culture
• Commercial National
• Commercial Local & Regional
• Digital Out of Home
• Out of Home Innovations
• Public Service

Registration platform will be opened in March

Participation in the Swiss Out of Home Awards is free of charge. Analog and digital campaigns created by an agency, a graphic design studio, individuals, freelancers or a company with conceptual responsibility in Switzerland or the Principality of Lichtenstein are eligible. From March 1 to May 30, 2023, work can be submitted online that was posted or broadcast between January 1, 2022 and June 30, 2023.

The judging and publication of the shortlist will take place in June. Winners will be selected at the award ceremony during the Woohw! industry event on September 13, 2023.

Details on registration, competition regulations and judging will be available from March at Woohw.ch published. Details on the industry event Woohw! are to follow later.