The agency with the Kraken logo has been supporting Swiss Casinos for over three years. At the end of 2023, Swiss Casinos approached Agence Trio for a brand campaign for its online gambling platform in French-speaking Switzerland. The aim is to get more people from French-speaking Switzerland interested in gambling using a variety of formats. From the complete decoration of a streetcar in Geneva to (D)OOH and digital spots to a mega poster in the central Lausanne district of Flon, the campaign has taken various forms.
The casino in your pocket
The agency from Western Switzerland has implemented the idea of Swiss Casinos in various formats, always focusing on the ideal image of the online casino. Players have the opportunity to play a few rounds of roulette or spins, no matter where and at what time - thanks to smartphones. Situations such as traveling on public transport or waiting in the office can become exciting moments. The subjects depict scenes from everyday life in which one spin on a slot machine can change everything. Anyone who decides to take out their smartphone and play in such a situation has the chance to hit the jackpot. Chips shoot out of the screen and soon flood the entire room.
The campaign has been online and on OOH since the beginning of November.
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Since the entry into force of the new law on gambling in 2019, the market for online games is reserved solely for casinos established in the country. So how do you win a place in the heart of the French-speaking Swiss public, who are more used to other online platforms? Agence Trio has relied on a content strategy to increase brand awareness and trust capital among French-speaking players.
The campaign, launched in June last year, included several stages. An audience survey, the development of an editorial calendar, the adaptation and unification of existing content, the writing of blog articles in French, the creation of content for social media and the development of a visual identity for Switzerland's first online poker game.
The whole thing was accompanied by PR campaigns designed to position Swiss Casinos in various media in the region as an enlightener, demystifying a previously very closed milieu - and thus challenging its competitors. According to Agence Trio, the measures would have reached more than 2.3 million people.
Cooperation continues
The collaboration between Agence Trio and Swiss Casinos will enter the next round in early 2021 and already shows which way the wind is blowing: "Faites vos jeux, rien ne va plus!"
Responsible at Swiss Casinos: Marc Baumann (CEO), Marco Zemp (Head of Communication), Elvira Esposito (Digital Marketing Planner). Responsible at Agence Trio: Michael Kamm (CEO), Maxime Chabloz (Account Manager), Stéphanie Etienne (Art Director), David Chauvet (PR Manager), Philippe Bystranowski (Copywriter), Sainath Bovay (Interactive Media Designer).
Responsible at Swiss Casinos Group: Martin Vogel (Head of Marketing and Communications), Jonas Scheidegger (Head of Advertising), Marc Baumann (Director Swiss Casinos Zurich). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler (Graphics), Patricia Eugster (Consulting/Media).
