Founded in 2005, Swiss Brand Experts describes itself in a media release as "a leader in Switzerland in sustainable positioning and strategic alignment of companies, locations and institutions." NK Media is called in the same release "a fast-growing social media marketing agency with 15 employees today, specializing in data-driven performance marketing to achieve the best use of every communications brand."

The competencies of NK Media and Swiss Brand Experts complemented each other perfectly, as from the analysis to the development of positioning, communication strategy and operational communication management, more reliability and impact would be possible. 

Bryan Montero, Head of Performance Marketing at NK Media, and Thomas Harder, CEO and owner of Swiss Brand Expert, agree: "With this collaboration, we are both diving into a new sub-discipline of marketing. This fascinates us because this mix of our expertise is extremely valuable for companies and institutions in today's world. Because it allows us to help our customers and their services achieve maximum success in the market, both in the long and short term."