Studio Markus Kraft Archives - m&k https://www.markt-kom.com/en/tag/studio-markus-kraft/ The creative side of the economy Wed, 11 Sep 2024 16:32:04 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Studio Markus Kraft Archives - m&k https://www.markt-kom.com/en/tag/studio-markus-kraft/ 32 32 SMK schafft Erscheinungsbild für neuen Tourismuskongress https://www.markt-kom.com/en/kreativity/branding/smk-schafft-erscheinungsbild-fuer-neuen-tourismuskongress/ Wed, Sep 11, 2024 1:57:51 PM +0000 https://www.markt-kom.com/?p=223186

Zurich is regularly awarded top positions in numerous quality of life rankings. The city on the Limmat and the greater Zurich area are also attracting more and more tourists - measured in terms of overnight stays, 2023 was an absolute record year.

However, a pure focus on growth contributes neither to the quality of tourism nor to the quality of life of the population. Zurich tourism is entering a new era, characterized by innovation, high quality awareness and sustainability. "Zürich Experience" - initiated by Zürich Tourism as part of destination development and, according to its own information, the first Swiss city congress - addresses the opportunities and challenges and aims to promote dialog about the future of city tourism.

"The industry event will take place regularly in future and enable all parties involved in Zurich tourism to exchange ideas and transfer knowledge. In terms of content, our aim is to take a holistic and broader view of the concept of tourism," says Thomas Wüthrich, Director of Zürich Tourism.

The new corporate design for the congress is based on the corporate design of Zürich Tourism, which was also developed by Studio Marcus Kraft in 2017. For example, the corporate typeface created at that time is also being used. A new signet inspired by the flag of the city and the canton was designed. Eight triangles in "Züriblau" form a radiant, round, graphic symbol that will stand for the event in future.

"The appearance for Zürich Experience fits seamlessly into the existing appearance of Zürich Tourism. The fact that the new logo is made up of the Zurich flag is a consistent continuation of the citation of existing elements in the city," explains art director and designer Marcus Kraft.

The newly developed signet is expandable and can also be used as a pattern - this was particularly emphasized in the numerous moving image sequences throughout the event. The new look was implemented across a variety of print and digital media.

The event took place for the first time at the end of August 2024 at The Circle congress center at Zurich Airport with around 350 participants. The next edition of the congress will take place on August 26, 2025.

Responsible at Zürich Tourism: Thomas Wüthrich (Director), Janine Rupf (Head of Marketing), Anita Lutz (Manager Branding & Production), Tanja Cvetko (Project Manager Partner & Events), Kathrin Pfäffli (Lead Partner & Events). Concept, art direction, design, animation, sound: Studio Marcus Kraft.

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