The advertising market has changed dramatically in recent months, said Thomas Garms, Managing Director of Axel Springer Business Media, when asked by the SDA news agency. The banks are making noticeable savings on advertising. For Stocks, which lives primarily from advertising in this sector, this is fatal. The last print edition will be published on January 30, according to a press release from the publisher on Tuesday. It was only last late summer that the publication frequency was reduced from fortnightly to once a month. According to WEMF figures, Stocks achieved a paid circulation of 20,179 copies in 2011. Due to the switch to monthly publication, the circulation was no longer certified in 2012.

Ten employees are made redundant

Around ten people are affected by the discontinuation of the magazine. They will be made redundant. However, the name Stocks will not disappear from the market. In future, the magazine's content will be distributed digitally on the so-called Wirtschaftsnetz. The business network at the address Finances.ch is a merger of the online editions of Bilanz, Handelszeitung and Stocks. Investors can find stock market news, real-time price data and information on shares, funds, commodities, structured products and foreign exchange. (SDA)
 

Stocks will appear in a new, fundamentally revised form from the end of August 2012. This was announced by the publisher Axel Springer Switzerland on Wednesday. In future, the investor magazine will focus even more consistently than before on in-depth magazine journalism on the topics of shares, funds, structured products, bonds, real estate, pensions and alternative financial investments, says the magazine's editor-in-chief, Peter Hody. Stocks is to become a strategic companion to the Finanzen.ch finance portal. The layout will also be revised.
 

The 43-year-old will report to Musti Asaf, Head of Advertising Market Stocks/Trade Magazines, as Axel Springer Switzerland writes in a press release on Wednesday. Before joining Axel Springer Switzerland, Verena Tschopp worked for three years in advertising management at the largest trade magazine publisher in Greece, Boussias Communications, and before that for three years as Account Manager at DDB South Eastern Europe, Rapp Unit.
 

The 43-year-old will succeed Volker Strohm, who has been responsible for the content and strategic development of the online presences of Bilanz, Handelszeitung and Stocks as Editor-in-Chief of "Schweizer Wirtschaftsnetz" since September 1, 2011. Strohm will also remain Editor-in-Chief of Stocks until Hody takes up his post, according to a statement from Axel Springer Switzerland.

After graduating from high school in Ohio, Peter Hody studied history at the universities of Zurich and La Réunion before turning to business journalism. After holding various positions - including at the Handelszeitung, Associated Press and AWP - Hody joined Cash in 2007, where he is still deputy editor-in-chief today. He completed his Executive MBA in Media Management in 2011.

Stocks is published fortnightly, has a certified circulation of 22,113 copies and reaches 63,000 readers.
 

The subjects are used on advertisements, banners and e-boards.

Responsible at Stocks: Patrizia Serra (Marketing Manager Business Media), Laura Hayek (Product Manager Stocks), Volker Strohm (Editor-in-Chief), Maike Juchler (Deputy Publishing Director Business Media). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Isabelle Hauser (Art Direction), Florian Fleischmann (Graphics) Andreas Hornung (Text), Michael Gassler, Sabrina Luck (Consulting); Raphaela Pichler (Photography), Aschmann Klauser (Image Processing).