Times of crisis make it difficult for nonprofit organizations to finance their activities. According to its own statements, the Folic Acid Switzerland Foundation has found a solution to broaden its fundraising base and thus ensure its long-term independence. Early folic acid supplementation is essential for reducing the risk of birth defects such as spina bifida. For more than 25 years, the foundation has been raising awareness about the importance of this vital vitamin and supporting families affected by spina bifida.

Financing Is Becoming Increasingly Difficult

For many years, the work was financed primarily through partnerships with the private sector. According to the press release, this model is increasingly reaching its limits. Companies are facing cost pressures, while at the same time globalization and the “clean label” trend are transforming the food industry. Added ingredients are being viewed more critically, even if they offer health benefits, such as folic acid.

New Strategy for the Swiss Folic Acid Foundation

Under the leadership of Madonna.Studio, the foundation developed a new funding strategy. In addition to its existing business partners, the foundation sought to tap into donor foundations, the public sector, and private individuals as additional sources of funding. A new website was launched, and new partnerships were established. Going forward, the foundation aims to target specific population groups that have been less effectively reached by traditional awareness-raising measures, such as female migrants and the working poor.

Maria Walliser, President of the Foundation Board, describes the moment when the foundation’s long-standing main corporate partner pulled out: «Of course, it came as a shock at first, because it suddenly made funding the foundation a real challenge.» Cutting back on activities was out of the question: «It quickly became clear to us that we didn’t want to simply make cuts to our prevention efforts.» As long as Switzerland doesn’t improve folic acid intake—as other countries have done, for example, by fortifying flour—public education remains essential.

Fundraiso Opens Doors

A key factor was the collaboration with Fundraiso, a company specializing in institutional fundraising. It helped the foundation identify and approach potential donors. Access to the database and their expertise quickly opened up new opportunities. Maria Walliser’s personal connections also opened many doors. As a result, more than 300,000 Swiss francs were raised within nine months.

Fundraiso founder Rainer Jauch attributes the success to several factors: «The foundation has a long history and enjoys a high level of credibility.» Added to this were the preparations by Madonna.Studio and the personal commitment of residents of Valais. Projects are also promoted through the project index, LinkedIn, and Fundraiso’s newsletter, which helps draw the attention of grant-making foundations that are actively scouting for projects.

Massimiliano Madonna of Madonna.Studio emphasizes that the existing business partners and the new investors were clearly distinguished from the outset and that this was communicated openly. He says this was a key factor in the company's success.

More Leeway for Prevention

«Above all, it gives us breathing room,» says Walliser. The foundation can continue its work, take on new projects, and is less dependent on individual partners. The money goes toward educating people about folic acid (vitamin B9) before and during pregnancy. Support for affected children and families remains a priority. According to Madonna, to better reach women who are only partially reached by traditional educational efforts, the foundation has already established new partnerships in the areas of migration, healthcare, education, and religion.