A year ago, the media agencies of the Publicis Group began the process of rebranding in order to implement the global structure of Publicis Media in Switzerland as well. In a first step, the practices and the first brands (Zenith and Blue449) were started to be consolidated under the umbrella of Pubilics Media. As a further step, Starcom will be integrated into Publicis Media as of January 1, 2018, in order to benefit from the practices and experience of the entire group.

As of January 1, 2018, Milosz Lipski will take over this integration and the digital transfomation of the Starcom & Spark Foundry brands in the role of Business Director of Starcom / Spark Foundry. Milosz Lipski is responsible for all client relationships and reports in his new role to Publicis Media CEO Beat Krebs. Customers will continue to be served by the account managers they are familiar with. However, the integration of Starcom into Publicis Media means that even more expertise is available overall to meet customer needs.

Lipski, 33, started as Digital Director at Starcom in April. He will continue in this role until the end of the year, but will familiarize himself with the new function at the same time. He is a proven specialist in online, having worked as Head of Online Agencies for Axel Springer Switzerland prior to Starcom / Spark Foundry at Admeira since the company's founding. After a restructuring, he was responsible for Ringier's expanded title portfolio at Ringier Axel Springer Schweiz for Admeira.

There is a rock star in all of us. But only very few dare to take to the big stage. With their campaign, Heineken and Equipe want to encourage people to spontaneously leave their comfort zone for unique musical experiences.

At the Open Air Gampel, visitors were asked to perform the hit "Up in the sky" by the Swiss pop band 77 Bombay Street. Of course, without having to perform in front of a huge audience - virtual reality goggles and headphones provided a goosebump atmosphere. What people didn't know, however, was that the stars of 77 Bombay Street were in a side room performing live. The moment when this secret was revealed was accordingly overwhelming.

But that was not all. Some participants were allowed to experience the following festival concert of 77 Bombay Street backstage very closely. During "Up in the sky" they were then surprisingly asked by the band to sing along to the song. In this way, a music experience that began virtually became as real as it can get: Live on stage in front of thousands of enthusiastic spectators.

The video created during the campaign has been available on YouTube since yesterday. It is accompanied by a social media and influencer campaign, video ads and various media cooperations.

Responsible at Heineken: Nabil Nasser (Head of Marketing), Christian Weise (Group Brand Manager), Isabel Einhorn (Brand Manager), Stefan Steiner (Junior Brand Manager). Responsible agency: Equipe. Responsible media agency: Starcom.