The new website integrates the modernized corporate design of St.Gallen-Lake Constance Tourism, which was realized by the agency Vitamin 2. Separate portals were created for the various stakeholder groups of St.Gallen-Lake Constance Tourism. These are separate websites for guests, for the St.Gallen Convention Bureaufor Media and for Partner. Further portals will be set up in the coming months for stakeholder groups in the trade and sales sector as well as a digital concierge for on-site guest information.
Modern appearance and improved user experience
The new website has also been brought up to date technically and should enable optimal navigation through the wide range of services, information and offers from St.Gallen-Lake Constance Tourism and the region.
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Since 2010, the "Allerstern" has been shining above the squares and alleyways of St.Gallen's old town as the basic element of the St.Gallen Christmas lights, creating an atmospheric setting for the city of Gallus. Each of the almost 700 oversized stars has fourteen rays, each symbolizing one of the city's districts. In its very first year, the "Allerstern" was the most popular Christmas star in the city, according to a survey by View was voted the most beautiful Christmas lighting in Switzerland.
With a star sponsorship, both private individuals and companies can express their solidarity with the city and at the same time support the opening ceremony of Sternenstadt and other events. With the takeover of the Star City office, St.Gallen-Lake Constance Tourism is launching a competition for the first time: from November 30 to December 21, 2023, a scratch card will be available on the website to be scratched off. Anyone who successfully scratches off the St.Gallen starry sky has the chance to win a voucher for a hot drink at the St.Gallen Christmas market in the NAZ mulled wine hut on Bärenplatz. The city tour "Midwinter - customs in the cold season" promises winter romance.
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After the board of St.Gallen-Lake Constance Tourism proposed Rafael Enzler to its members for election as the new president of the association, he was unanimously elected as the new president by 20 eligible voters at the extraordinary association meeting on Thursday. "I am particularly pleased that my new role takes me 'back to the roots' in Eastern Switzerland. Together with the entire team and all service providers, I would like to make an active contribution to a sustainably successful tourism destination St.Gallen-Lake Constance in the coming years," said the new President after his election.
Enzler has a broad track record in tourism and has excellent international, national and regional connections. He grew up in Wil and studied at the University of St.Gallen HSG, specializing in tourism and transport economics. At an operational level, he has held various management positions at Switzerland Tourism, including as Tourism Director of Toggenburg Tourism. Enzler has been Chairman of the Board of Trustees of the Swiss Museum Pass since 2013 and has a strong affinity for cultural tourism. He also founded "Gutundgut" in 2013, where he has since been involved as a partner and managing director in the development and implementation of projects for tourism, leisure and culture.
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In the anniversary year of Akris, St.Gallen-Bodensee Tourism is newly dressed by the Swiss fashion house. The garments from the "St.Gallen Map Prints" collection will be presented by the employees of St.Gallen-Bodensee Tourism at various events.
Akris has had its roots in St.Gallen for 100 years - the new collection is intended to express appreciation for the location. The "St.Gallen Map Prints" show the St.Gallen of the 20th century in the color "Gallus Green" - a tribute to the city of St.Gallen.
In the form of jackets, blouses, shirts and foulards from the collection, the city guides and all employees with customer contact are thus given a recognizable and unique feature vis-à-vis guests, service providers, partners and stakeholders of all kinds.
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