According to a statement, the Street Parade association and Sponsoringhouse have agreed on an initial three-year cooperation. In addition to the Street Parade, the agency from Fehraltorf is active in the marketing of various other major events in the festival sector.

Joel Meier, President of the Street Parade Zurich Association, is looking forward to the future cooperation with Sponsoringhouse: "Sponsoringhouse has been one of the top agencies in the festival marketing industry for years. The fact that we can count on the know-how of Mike Schälchli and Lukas Hammer in the future promises the Street Parade a stable future in marketing."

The change on the marketer side comes at the request of Martin Schorno, who wants to turn to new projects after more than 20 intensive years and make room for a next generation. The Street Parade hopes that the new marketer will continue to successfully market the event and generate new ideas for generating funds.

Lukas Hammer, who will be taking care of the marketing of the Street Parade with great focus within Sponsoringhouse from now on: "The Street Parade is a very exciting product from a marketing point of view. Recurring annually and with very many visitors from Switzerland, three generations are now present around the lake basin. We in our team will do everything we can to develop new sources of revenue and thus enable the continued long-term existence of Switzerland's most important party."