Splicky, Goldbachs DSP for programmatic advertising, has expanded its targeting options. By integrating data from TX Group's data management platform "Farcaster" and mobility data from Senozon AG, advertisers can target their campaigns even more precisely.

Precise targeting with Farcaster data

Thanks to Farcaster data, advertisers have access to a large number of target groups across the entire Goldbach online inventory. This enables precise targeting and optimal control of campaigns.

Location-based advertising with Senozon data

The newly integrated data from Senozon will initially be used for programmatic DOOH campaigns. It enables the precise determination of locations and times with a high concentration of target groups. "With our data, advertisers can optimize their campaigns and thus increase their advertising impact," explains Michael Balmer, Head Models and Solutions at Senozon AG. Around 250 Senozon target groups are initially available, with the number set to increase in the future.

Florian Walz, Country Director Splicky Switzerland, adds: "We are continuously working on expanding Splicky to include other forms of advertising and data sources." An important focus is on the future-oriented ID solution OneID, which is intended to enable comprehensive optimization for advertisers.