Spital Bülach Archives - m&k https://www.markt-kom.com/en/tag/spital-buelach/ The creative side of the economy Tue, Apr 11, 2023 12:50:28 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Spital Bülach Archives - m&k https://www.markt-kom.com/en/tag/spital-buelach/ 32 32 Wenn man sich das Spital aussuchen kann https://www.markt-kom.com/en/kreativity/kampagnen/wenn-man-sich-das-spital-aussuchen-kann/ Tue, Apr 11, 2023 10:10:05 +0000 https://www.markt-kom.com/?p=195987

In its new birth campaign, Bülach Hospital highlights the services that give expectant parents the security they need and places them under the motto "True closeness". 

True closeness

On the one hand, the motto refers to the spatial proximity as a regional hospital - after all, things often suddenly have to happen quickly. On the other hand, it also refers to the competence with regard to possible complications, where nothing is left to chance. And last but not least, the motto refers to the feeling of being taken care of during these very intense, life-changing hours and days.

Attention and memorability

"The biggest challenge was to find subjects that would stick even in the greatest preparation stress - and make the services of Bülach Hospital quite explicit," says Urban Fetz, the responsible consultant at the Partner & Partner agency. The head of communications at Bülach Hospital, Thomas Langholz, is very pleased with the result: "Attention and memorability were really key: We would like to introduce ourselves to expectant parents in the Zurich Unterland region and in other countries close to the border - they will then be happy to tell others about their good experiences during their birth." 

Long runtime on many channels

The campaign will be seen after Easter in two waves until June: As posters, hanging boxes, on bushels, and of course on paid social, as display ads and search ads. The advertising media refer to a central online address. All motifs were realized with hospital employees; the baby was also born in Bülach Hospital. 

The campaign was developed together with Andreas Hornung and Partner & Partner and published in collaboration with Ace2Ace and Netpulse. "We are pleased about the smooth and goal-oriented cooperation and are excited about the reactions," says Thomas Langholz.

Responsible at Bülach Hospital: Thomas Langholz (Head of Communications and Marketing), Barbara Pavone and Carmen Schmid (Marketing Communications); Andreas Hornung (Campaign Idea and Text); Dominik Baur (Photography). Responsible at Partner & Partner: Urban Fetz (overall responsibility), Benno Maggi (strategy), Lea Züllig (art direction), Michelle Honegger (consulting/project management). Responsible at Ace2Ace: Florian Zimmermann (Media OOH). Responsible at Netpulse: Gina Ochsner (Media Digital).

]]> Spital Bülach und Previon: Erfolgreicher Relaunch https://www.markt-kom.com/en/digital/spital-buelach-und-previon-erfolgreicher-relaunch/ Tue, Feb 21, 2023 3:29:41 PM +0000 https://www.markt-kom.com/?p=193764 The new website, which was created in cooperation with the Previon agency, creates needs-oriented access to topics and guides users from the rough to the detailed. In this way, experts and laypersons are equally satisfied and all users decide for themselves what information they need.

Harmonization of the contents

The challenge for the new Bülach Hospital website was to make the many different topics accessible to different target groups while making it as easy as possible to maintain the content. This included, among other things:

  • Create different approaches to the same topic
  • Reach different target groups with the same content
  • Central control of content in one place

Tuee Lsolution: eine nutzerzentrierte Inhaltsarchitektur

  • Identification of target groups and their needs
  • Central control of content
  • Restructuring of content

"The cooperation with Previon is professional, uncomplicated and efficient. In the various project phases, we were competently supported, advised and accompanied by the project management," says Thomas Langholz, Head of Communication and Marketing at Bülach Hospital.

The Go-Live: Web presence with new user guidance

The new user guidance concept, structure and fresh design have raised the website of Bülach Hospital to a new level and provide a good basis for further developments.

Responsible at Bülach Hospital: Carmen Schmid-Zeindler (Communications and Marketing Specialist), Thomas Langholz (Head of Communications and Marketing); at Previon: Haris Besic (Head of Projects), Thomas Werthmüller (CTO), Flavio Neuenschwander (Senior Dev), Christian Schär (Frontend King), and Rosina Kauer, Studio Blue Monday. About Previon: Previon combines innovation with technology and data. The agency specializes in digital services and platforms and supports clients in brainstorming, developing new business models and implementing them.

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