Spirella Archives - m&k https://www.markt-kom.com/en/tag/spirella/ The creative side of the economy Wed, Nov 9, 2011 4:39:48 PM +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Spirella Archives - m&k https://www.markt-kom.com/en/tag/spirella/ 32 32 Blue Spirit: POS-Auftritt für Spirella kreiert https://www.markt-kom.com/en/markom/blue-spirit-pos-auftritt-fur-spirella-kreiert/ Wed, Nov 9, 2011 4:39:48 PM +0000 https://www.markt-kom.com/?p=43420

"Fashion for bathrooms" - the existing claim is intended to summarize what Spirella's products stand for. The task now was to implement a new "fresher" interpretation of the positioning in such a way that it would be understood and accepted in a wide variety of cultural circles - and thus provide orientation and support for the international sales channels.

Blue Spirit developed a visual world that was intended to represent sensuality, emotionality and freshness. This was implemented in the style of a fashion photo series by the photographer Patricia von Ah, who has already staged clients such as Fogal, Breitling or Sotheby's.

The new international POS presence has been used in a modular fashion since October, depending on the focus - signaling, branding, product information. It covers the nearest POS through to the wider environment of shopping centers and DIY stores.

Responsible at Spirella, Embrach: Patrik Probst (Head of Marketing). Responsible at Blue Spirit, Zurich-Schlieren: Alban Haas, Eveline Stocker (consulting), Enrico Bachmann (CD), Jae Erne (AD), Peter Bietenholz (text), Andrea Golay (graphics), Marcel Kohler (production), Markus Pletscher (desktop), Patricia von Ah (photography).

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