Social and digital transformation is constantly changing the way we live, work, communicate and consume. This upheaval opens up new opportunities and fields for brands to stage themselves effectively and interact with their target groups. The brand must be rethought in the physical and digital space.
In the course of this development, MetaDesign is further expanding its Spatial Experience offering in Switzerland. Office space design, trade shows, exhibitions, spatial campaigning, launch events, branded products, virtual brand spaces and more: the focus is on creating a holistic and immersive brand experience that reaches, inspires and activates customers and employees.
MetaDesign's most recent Spatial Experience concepts and implementations have been for SIG, Baloise, Volkswagen, Migros Bank and Graubünden. The results underscore the agency's claim to create a seamless, integrated experience from within the brand.
"For us, spatial experience means creating brand experiences that don't have to be read or learned, but that customers or employees can grasp and absorb intuitively with all their senses," explains Basil von Meiss, Spatial Experience MetaDesign Switzerland. CEO Lukas Eiselin adds, "Three-dimensional space offers yet another completely different means of bringing a brand to life and immersing oneself in it. We want to take advantage of that potential."
