Wand AG from Chur is launching a new chapter in outdoor advertising together with APG|SGA AG: hand-painted advertising murals in the Swiss mountains. The exclusive spaces are now available in internationally renowned winter sports destinations from St. Moritz to Zermatt and the Jungfraujoch.

"In hardly any other environment do brands achieve a comparable radiance, embedded in the spectacular mountain world, visible to millions of guests from all over the world," says Andy Arnold, Managing Director of WAND AG.

Marcel Baumann, Head of Key Account Management at APG|SGA, says: "The Mountain Murals create a unique advertising experience in the Alps. Brands can present their messages in an artistic way, have an emotional impact and make a lasting impression on an active, affluent target group at top locations."

The project is being realized by Wand's international mural art network, which has already produced numerous

has realized numerous advertising murals and urban art projects in Switzerland and beyond. As recently as August, the Graubünden-based company realized the climbable Matterhorn in Zurich for UBS. Instead of painting a mountain, it is now painting in the mountains.

As Switzerland's leading out-of-home company, APG|SGA AG covers all areas of outdoor advertising. In the mountains, APG|SGA offers its advertising customers a comprehensive range of Big Posters, digital Mountain ePanels, Pylon Posters and more. With the Mountain Murals, exclusive spaces can be booked for the first time in the form of unique artistic realizations.

A spectacular stage is opening up for brands and agencies: those who act quickly will secure visibility in the Swiss Alps and present their message in a natural and positive context.