Die Mobiliar gehört zu den stärksten Marken der Schweiz. Diese Markenstärke soll künftig nicht nur in der Imagekommunikation wirken, sondern auch dort, wo es um konkrete Angebote und Abschlüsse geht. Sir Mary habe mit einem Ansatz überzeugt, der Markenwirkung und Performance konsequent zusammendenkt, hiess es.

«Sir Mary hat uns mit ihrer Idee überzeugt, die Stärke unserer Marke auch im Mid- und Low-Funnel spürbar zu machen – mit dem Ziel, Interesse zu generieren und die Kaufentscheidung zu stärken. Wir freuen uns auf eine inspirierende Zusammenarbeit», sagt Dominique Perrinjaquet, Marketing Communication Manager bei der Mobiliar.

«Produkt- und Angebotswerbung ist oft der Ort, an dem Marken ihre Persönlichkeit an der Garderobe abgeben. Bei der Mobiliar geht das nicht, und genau das macht die Aufgabe so spannend», sagt Nicolas Hostettler, Managing Director von Sir Mary.

SiR MaRY ist die neue Leadagentur des Schweizer Fotoprodukt-Marktführers ifolor. Mit der ersten gemeinsamen ifolor Kampagne SiR MaRY schlägt die Marke kommunikativ ein neues Kapitel auf: Sie soll mehr Eigenständigkeit, Humor und Haltung zeigen.

ifolor Kampagne SiR MaRY: Gesamtmandat nach Pitch

Im Rahmen eines Pitches hat SiR MaRY das Gesamtmandat von ifolor gewonnen. Neben der Kreation verantwortet die Zürcher Agentur auch Branding, Social Media und Media. Den Auftakt der Zusammenarbeit bildet eine neue Imagekampagne unter dem Claim «Halt das Leben einfach fest.»

Im Zentrum stehen drei 30-Sekunden-Spots. Sie zeigen, wie aufwändig und schwierig es früher war, schöne Momente des Lebens für die Ewigkeit festzuhalten. In der Steinzeit bedroht ein Vulkan das idyllische Familienporträt, im Alten Griechenland soll ein wenig talentierter Bildhauer die graziös posierenden «Best Friends» in Stein meisseln. Die Botschaft: Das Leben festzuhalten, war früher kompliziert genug. Zum Glück gibt es heute ifolor.

Echte Momente statt perfekter Familien

Ifolor-CMO Rafael Schenker erläutert: «Werbung für Fotoprodukte ist oft austauschbar: perfekte Bilder, perfekte Familien, perfekte Momente. So sieht das Leben unserer Kundinnen und Kunden aber nicht aus. Wir wollten einen Auftritt, der zeigt, wofür ifolor steht: echte Momente, mitten aus dem Leben, unerwartet erzählt und mit hohem Unterhaltungswert. SiR MaRY hat unsere Marke schnell verstanden und ihr eine eigene Handschrift gegeben.»

Erzählt werden die Geschichten mit trockenem Humor. Die Protagonist:innen nehmen ihre absurden Situationen bitterernst, inszeniert wird mit einem analog-cineastischen Anspruch auf 16mm-Film. Damit soll die Marke bewusst aus der gewohnten Alltagswelt der Fotoprodukt-Werbung herausgeführt werden.

«Marken entstehen über Geschichten und Ideen, die im Kopf bleiben. Genau das wollen wir mit ifolor: weniger optimierte Austauschbarkeit, mehr eigenständiges Storytelling. Denn wer als Marke auffallen will, muss mehr wagen als das Erwartbare», sagt Adrian Merz, Kreativchef von SiR MaRY.

Neues Branding und breiter Mediamix

Während die Filme die übergeordnete Markenidee erzählen, übersetzen die weiteren Werbemittel «Halt das Leben einfach fest» direkt ans Produkt. So verbindet die Kampagne Markenaufbau und Abverkauf unter einer gemeinsamen Idee. Parallel lanciert ifolor ein rundum erneuertes Branding. Der neue Look ist moderner und verspielter, bleibt dabei aber wertig funktional.

Die Kampagne ist ab sofort im TV, im Kino, als (D)OOH sowie auf den gängigen digitalen Kanälen zu sehen. Begleitet wird sie von Audio- und Social-Media-Massnahmen.

Person in charge at SiR MaRY: Adrian Merz (Executive Creative Director), Katrin Espelage (Creative Director), Luca Schöbi (Creative Director), Jodok Meier (Senior Copywriter), Sandro Heierli (Art Director), Thomas Berger (Design Director), Mark Levay (Senior Art Director), Sinah Bucheli (Account Manager), Jacqueline Willimann (Account Director), Britta Hartleb (Project Manager), Nicolas Hostettler (Managing Director), Fahreta Murtovi (Senior Media Planner), Anna Kruczek (Media Planner), Charalampos Symeionidis (Senior Media Operations Manager), Mirja Bühler (Junior Media Operations Manager), Laura Paulisch (Junior Media Operations Manager), Marion Nicolaus (Head of Media Operations & Intelligence), Fabian Habisreutinger (Managing Director, Partner), Katharina Günther (Managing Director), Daniel Zuberbühler (Managing Partner) Person in charge at Farbfilm: Tore Frandsen (Regie), Kasper Wind (DOP), Adam Nielson (Editor), Joschka Bauer (Executive Producer), Antonia Grosse (Producer), Alina Graber (Production Coordinator), Yanik Zollinger (Behind the Scenes), Radioactive Film (Service Production), done. (Postproduction), JingleJungle (Sound), Replayboys (VFX house)

Everyday situations as the starting point for the PostFinance campaign

What happens when a store opens and suddenly attracts far more customers than expected? What’s needed when help is needed at 3 a.m.? And what role does the traditional «Milchbüechli» play in day-to-day business operations? These situations form the starting point for the three films. The focus is on real PostFinance business customers, their companies, and the specific challenges they face in their day-to-day operations.

Movies, Photo Subjects, and Playback

With this campaign, PostFinance is placing greater emphasis on its payment solutions for business customers. The three testimonial videos were co-developed and produced by Nutshell. They are complemented by photo spreads. The campaign is running in Switzerland across selected digital channels and on the PostFinance website.

According to the press release, she will support the strategic development of PostFinance, further expand the payment terminal business, and bring the brand closer to business customers.

Responsible at PostFinance: Ingrid Zumkehr (Marketing Manager), Melanie Corbat (Marketing Manager), Nina Sonderegger (Marketing Manager), Yvonne Schönbächler (Head of Marketing Communications, Corporate Clients). Partner: Sir Mary

Responsible at Nutshell: Yves De Prà (Director), Antonia Grosse (Producer), Jonas Steinbacher (Director of Photography), Oliver Rogers (Sound), Sabine Hess (Photography), Thomas Martin (Assistant), Nicolas Leuthold (Post-production), Bardo Eicher, Remote Sound (Mixing, Sound Design), Simon Hardegger (Color Grading)

PostFinance is focusing on international payments. The new campaign, created for the company by SiR MaRY, centers on failure: People try to send money abroad in the most unlikely ways imaginable.

PostFinance's "SiR MaRY" Campaign: A Failure in the Making

When it comes to international payments, very few people think of PostFinance first. Yet, according to the company, the entire process is traceable from start to finish, transparent, and secure. The new «International Payments Campaign» aims to change that.

The central idea is: «When it really matters.» In this case, PostFinance is the right partner. For the protagonists, this realization comes too late. While some entrust their money to a message in a bottle, others try using a catapult or a hot-air balloon.

Unemotional dryness as a stylistic device

The failure is portrayed with a matter-of-fact, almost uncomfortable dryness. This makes PostFinance stand out all the more clearly in the end as a reliable alternative.

The campaign is now running across all digital channels as well as in OOH and DOOH.

Responsible at PostFinance: Vanessa Malpezzi (Marketing Manager), Yvonne Schönbächler (Head of Marketing Communications for Corporate Clients), Manfred Blattner (Senior Brand Manager), Gloria Mihaljevic (Social Media Manager)

Person in charge at SiR MaRY: Adrian Merz (Executive Creative Director), Luca Schöbi (Creative Director), Tobias Röben (Creative Director), Nicolas Hostettler (Managing Director), Florence Scherer (Senior Strategist), Jodok Meier (Senior Copywriter), Lisa Schneider (Art Director), Nicole Waldis (Junior Art Director), Sara Piljić (Media Designer), Marina Hafner (Account Manager), Flurin Hardt (Account Director), Daniel Zuberbühler (Managing Partner)

Person in charge at Farbfilm: Yanik Zollinger (Director), Tuomas Nurmi (Director of Photography), Lukas Saxer (Photography), Joschka Bauer (Executive Producer), Theresa Berres (Line Producer), Damaris Eigenheer (Styling), Dominique Steinegger (Production Design), Didrik Brathen (Colorist), Elias Nilsson (Editor), Jingle Jungle (Sound)

Responsible at Publicis: Ladina Baumann (Account Director), Julia Haslach (Senior Account Manager), Cloé Habib (Account Executive), Peter Schachtler (Digital Account Director), Fabienne Keller (Senior Digital Account Manager), Melanie Kunz (Senior Digital Account Manager), Stefania Seminara (Digital Account Executive), Nadja Berni (Senior Print/OOH Account Manager)

In seven different mini-games, the teams competed for points and the coveted title. In addition to classics like beer pong and a quiz, new challenges also added extra excitement: The boxing machine required speed and punching power. In the «Dollardusche,» the teams had to catch and hold onto as many “Teads Dollars” as possible in a wind tunnel. The “Abhäng-Challenge” demanded a fair amount of muscle strength and endurance from the teams. The scoring system made every challenge count and kept the race open until the very end.

After the welcome and the team briefing, the games began at 7:30 p.m. Following the final challenges, the results were announced on stage and the winning teams were honored. The raffle for AirPods 4 among guests who had registered on-site for the audience prize added to the excitement. Afterward, everyone celebrated together, toasted to the successful evening, and continued networking within the Swiss agency scene.

Claudio Lumbiarres, Managing Director of Teads Switzerland, says: «The Teads Agency Cup has now become a staple event in the Swiss agency scene. The third edition once again demonstrated the energy, ambition, and team spirit the agencies bring to the competition. It’s especially great that the competition not only provides exciting challenges but also creates opportunities for personal interaction and new connections. I’d like to extend my heartfelt congratulations to Webrepublic on their victory and thank all the teams for this wonderful evening.»

The third edition of the Teads Agency Cup has once again demonstrated how important in-person interactions, friendly competition, and knowledge-sharing are within the Swiss agency industry.

Teads Holding Co. („Teads“) (Nasdaq: TEAD) is a leading omnichannel advertising platform that delivers measurable results for brand and performance advertisers across all screens. With a clear focus on profitable business outcomes throughout the entire marketing funnel, Teads ensures the effective use of advertising budgets. Using AI-powered predictive models, Teads optimally combines high-quality media, creative brand experiences, context-based targeting, and precise measurement solutions. Teads partners with more than 10,000 publishers and 20,000 advertisers worldwide. The company is headquartered in New York City and employs approximately 1,700 people in over 30 countries.

For more information, visit www.teads.com

The new PKZ campaign is titled «Stay cool. Dress well.» and, according to the Swiss fashion house, is intended to bring a sense of lightness and authenticity to its brand image. The agency SiR MaRY is responsible for the campaign’s execution; it won the pitch in the spring and has been further developing PKZ’s brand identity ever since.

Launch of the Fall 2026 Collection

The campaign for the Fall 2026 collection kicks things off. Under the tagline «Stay cool. Dress well.,» it showcases—according to the press release—fashion for moments when life just does whatever it wants. There are many things in everyday life that can’t be controlled—but how you look, on the other hand, can. With a touch of humor, the PKZ campaign contrasts the little dramas of everyday life with looks designed to radiate calm and coolness.

According to the company, PKZ now presents itself as younger, more humorous, and more surprising, showcasing its fashion expertise in a contemporary way.

Nationwide presence across multiple channels

Starting this fall, «Stay cool. Dress well.» will be featured in eye-catching special formats across Switzerland on digital websites with high target audience affinity, on YouTube and social media platforms, as well as on DOOH screens in urban centers.

The campaign video is available at the following link: https://vimeo.com/1225267581/8bf353609a?share=copy&fl=sv&fe=ci

Person in charge at PKZ: Manuela Beer (CEO), Jasmina Eberli (Head of Marketing & CRM), Claudia Moser (Head of Art Direction), Elvira Borbély (Head of Creative) Person in charge at SiR MaRY: Adrian Merz (Executive Creative Director), Luca Schöbi (Creative Director), Tobias Röben (Creative Director), Sebastian Bouchareb (Senior Copywriter), Anoushé Dastmaltschi (Senior Account Manager), Jacqueline Willimann (Account Director), Marie Vuilleumier (Senior Account Manager), Florence Scherer (Senior Strategist), Daniel Zuberbühler (Managing Partner) Responsible for the production: Katia Wik (photographer), Anke Raab-Riechert (artist management, Schierke Hottas), Tina Aich (production) Person in charge at SiR MaRY Media: Nadina Tharuman (Media Planner), Laura Paulisch (Junior Media Operations Manager), Marion Nicolaus (Head of Media Operations & Intelligence), Fabian Habisreutinger (Managing Partner), Katharina Günther (Managing Director)

TWINT's 10th Anniversary Campaign

Ten years after its market launch, Twint has become an integral part of everyday life in Switzerland—whether at the store checkout, at a farm stand, on public transportation, or when sending money to friends. To celebrate its 10th anniversary, Twint is launching the TWINT Anniversary Campaign from September 14 through October 25. Rather than highlighting individual features, Twint uses real-life moments to show just how deeply the payment app is embedded in the lives of the Swiss people.

With this campaign, Twint is highlighting the app’s versatility: Rather than promoting a single use case, the brand is using its anniversary to bring home the central role Twint plays in everyday life in Switzerland. According to Twint, the app was developed in Switzerland and for Switzerland, and has been a part of both small moments and big adventures for the past ten years.

Everyday Stories at the Center

The campaign centers on everyday moments from Switzerland that Twint’s more than six million users are likely to recognize. Using specific Twint transactions as examples, the campaign tells the stories behind these transactions and how they relate to users’ daily lives. The message: Twint has been part of everything for ten years. By simply digitizing everyday life, the Twint app creates space for the stories and experiences that truly shape life in Switzerland, according to the press release.

The campaign’s video segments have titles such as «Part of every breakfast for 10 years,» «Part of every rebellion for 10 years,» «Part of every change of plans for 10 years,» «Part of every moment, day and night, for 10 years,» «There for every argument for 10 years,» and «There for every love story for 10 years.».

Channels and the Core of the Campaign

The campaign will run from September 14 to October 25 across CTV and Replay Ads, (digital) out-of-home, digital, social media, print, and the brand’s own channels. At its core are six campaign spots and two static ads. SiR MaRY is responsible for creative and media, while Dynamic Frame is responsible for film and photography.

For more information about the campaign, visit the landing page www.twint.ch/ueberall-dabei.

Responsible at Twint: Twint Marketing. External partners: SiR MaRY (Creative & Media), Dynamic Frame (Video/Photography).

A New Role for Sabrina Huwiler

The Zurich-based content agency Andy Was Right is expanding its strategic consulting services: Sabrina Huwiler is taking on the newly created position of Head of Consulting, effective immediately. With this move, the agency aims to strengthen its consulting expertise within its own team.

Huwiler has been with the agency for three years and is transitioning from her previous role as Chief Growth Officer to this new position. She says that in this position, she realized that strategic consulting remains one of the most important services an agency can offer its clients—regardless of the specific role and despite new technologies entering the market.

Focus on Customer Needs

In his new role, Andy Was Right says he is specifically focused on strengthening this business area so that the firm can advise and support new clients accordingly. «I’m really looking forward to working with the team to advise our clients and identify problems and solutions as they arise. Everyone is talking about AI, and yet I believe that if there’s one thing it can’t do—at least not yet—it’s recognizing genuine client needs and pinpointing them,» said Sabrina Huwiler about her new position.

Before joining Andy Was Right, Huwiler gained experience at renowned agencies such as Sir Mary and Dept, where she further developed her expertise in digital marketing and the communications industry.

Responsible at Andy Was Right: Sabrina Huwiler, Head of Consulting

For more information about the agency, visit andywasright.digital

Insanity as a Brand Promise: Dryll and «Fueling Insanity»

Why do people run 240 kilometers nonstop? Why do they get up at three in the morning to train? Dryll has an answer to exactly these questions—and the Zurich-based agency SiR MaRY has developed a global brand platform based on them called «Dryll Fueling Insanity.» The Berlin-based hydration brand, founded by World Cup champion André Schürrle and entrepreneur David Rost, provides endurance athletes with the specific electrolytes their bodies lose during extreme physical exertion. As the lead agency, SiR MaRY is responsible for strategic and creative brand development—from positioning and communication to the development of new endurance event formats.

According to the company, Dryll is one of the fastest-growing high-performance beverages in Europe. Some of the world's best ultra-runners are already serving as brand ambassadors.

«Fueling Insanity»: Function Meets Attitude

With «Fueling Insanity,» SiR MaRY picks up where endurance sports become madness for outsiders: at the moment when the body wants to give up and reason no longer plays a role. The platform combines the product’s specific function—delivering the necessary electrolytes to the body under extreme stress—with an uncompromising attitude. Dryll thus clearly positions itself on the extreme end of endurance sports, for people who are constantly pushing their limits further and further.

Manifesto Film and Out-of-Home Campaign

The campaign kicks off with a manifesto film that will be released worldwide across all digital and social media channels. It tells the story from the perspective of athletes who are considered crazy by the outside world:

At the same time, an out-of-home campaign is promoting the «Fueling Insanity» platform in Germany and Switzerland—using a radically minimalist visual and text concept. In addition, the «99 Laps» elimination race—developed specifically for Dryll—was launched at the end of July 2026. This endurance race, featuring an unprecedented racing format, took place at the Zollverein UNESCO World Heritage Site in Essen and attracted athletes from around the world. More information about the event is available at www.99laps.com available.

Person in charge at Dryll: David Rost (Board Member/Initiator), Kathrin Reichelt (Creative Lead) Responsible at Sir Mary: Adrian Merz (Executive Creative Director), Luca Schöbi (Creative Director), Tobias Röben (Creative Director), Sebastian Bouchareb (Senior Copywriter), Daniel Zuberbühler (Managing Partner) Person in charge at video store: Alex Göke (Director), Moritz Matlik (Director of Photography), Leonidas Befeldt (Editor), Leonard Leis (Managing Director & Executive Producer), Johannes Böttge (1st Assistant Director), Melis Celebi (Cast Coordinator), Franz Deutschmann (1st Assistant Camera), Christoph Michele (2nd Assistant Camera), Ziya Yildirim (Camera Trainee), Samuel Smelty (Photographer), Felix Schüler (Grip), Leo Kuhn (Gaffer), Tim Fischer (Electrician), Marc Fielk (Production Design), Rene Olszowka (Art Director), Olaf von Friderici (Set Dresser), Berlin-Loc (Location Management), Bassam Ibrahim (Runner/Driver), bEpic (Post-production & VFX), Marc Morató (Colorist), Staubaudio (Music & Sound Design)

yallo and Sir Mary: a yallo AI campaign featuring quirky spokespeople

There’s clearly a lot of buzz surrounding yallo’s mobile and internet services—and with its new yallo AI campaign, «Everyone’s talking about it now,» the company is making that very buzz the creative centerpiece of its campaign. In collaboration with the Zurich-based creative agency Sir Mary, yallo is relying on the most unlikely brand ambassadors: a hula dancer with a off-key singing voice and a subtly menacing rubber duck. According to the press release, neither of them can stop talking about yallo’s services.

The concept deliberately avoids traditional testimonials. Instead, it features absurd, everyday characters who point directly to the products with a touch of tongue-in-cheek humor. What unites these unusual characters is their enthusiasm for the offerings of the Swiss mobile and internet provider.

Consistently AI-generated and performance-oriented

A distinctive feature of the yallo AI campaign is its technological approach: The entire campaign is said to have been consistently AI-generated. Veit Kment, Chief Consumer Officer of Flanker Brands at Sunrise, describes the goal: «Our goal was to create a consistently AI-generated, performance-oriented campaign that gets right to the point with a touch of tongue-in-cheek humor and focuses on the offers.»

The digital campaign includes four online videos as well as DOOH and social media initiatives. With its current offerings, yallo specifically targets price-conscious, tech-savvy customers who are looking for simple and transparent solutions.

Contact at yallo / Sunrise: Veit Kment, Chief Consumer Officer at Flanker Brands. Creative agency: Sir Mary, Zurich – Daniel Zuberbühler, Founder | Managing Partner.

Here at Sir Mary, we’re currently taking a close look at the concept of radicalism. Not in the sense of global politics—there’s already too much of that. We’re interested in a different form of it: in communication, in our industry. And, more specifically, in our own raison d’être as a creative agency. Because that’s exactly where this radicalism has been disappearing for years—and it’s disappearing faster than we’d like to admit. The current hype surrounding AI isn’t making things better—on the contrary. It’s making the problem visible. What’s often described as progress increasingly feels to us like conformity.

«AI isn't just the next tool—it's the greatest equalizer I've ever seen.»

The more you work with AI, the clearer it becomes that these systems don't deliver the unexpected. They generate what is likely—what has already worked. The predictable. The problem isn't that it's bad. The problem is that it's good enough.

If «good enough» becomes the norm, there’s no room left for what makes something special

We’re not losing quality—we’re losing our uniqueness. For us, therefore, the question isn’t how we use AI, but how we remain radical. How do we maintain our own perspective when systems start thinking alike for everyone? How do we create distinction when everything is readily available? How do we stay relevant in a world of communication that is increasingly self-optimizing? More output isn’t the answer. Nor is more content. More of the same just becomes irrelevant faster, and anyone who uses AI solely to increase efficiency is optimizing the wrong thing. What I’m observing instead is a shift in value. And this follows a simple logic: When something is available in abundance, scarcity arises elsewhere.

«If everything can be generated artificially, the real thing becomes the most radical and valuable resource.»

"Real" is becoming the most radical and valuable resource

The authentic cannot be reproduced at will; it defies complete calculation, and that is precisely why it has such an impact. I believe we are at the dawn of a new form of luxury. Not material, but cultural. A real voice instead of a generated sound. A gut decision instead of a calculated suggestion. In a world where everything can be simulated, what cannot be simulated is what wins out. For brands, this isn’t just an aesthetic detail—it’s a structural shift. They must build systems that learn, react, and scale. At the same time, they must make decisions that defy precisely this logic. The brand of the future is a system in the background and an attitude in the foreground. And this is exactly where our role is shifting as well.

We are no longer just the ones who come up with strategies and ideas. Artificial systems can do that relatively well by now—perhaps even too well. Our job is to make even more radical decisions about which ideas are allowed to emerge in the first place. What stance a brand takes—and where it deliberately works against efficiency to create meaning. Where do we deliberately do the wrong thing, the curious thing? Because when anything is possible, the decision and the curation are just as important as the idea itself.

For us, that is the essence of radicalism: not louder. Not wilder. But clearer. A conscious decision against the obvious. Against the predictable.

Radically different because it defies categorization. Radically luxurious because it isn't scalable. Radically honest because it isn't calculated. Radically striking because it doesn't conform.

And this is exactly where things get exciting—and, to be honest, a bit uncomfortable—for us: If we work every day with artificial systems optimized for standardization, how do we prevent ourselves from becoming part of that system? If we work faster, more efficiently, and in a more data-driven way, where is the room left for the irrational, the illogical, the authentic—and thus the truly radical?

Until now, anyone switching providers in the telecommunications industry has been rewarded with attractive offers. Those who stayed, on the other hand, usually came up empty-handed. Sunrise has fundamentally reimagined this dynamic with its new loyalty program, «Sunrise Rewards»—and, in collaboration with thjnk Zurich, has developed a campaign to raise awareness of Sunrise Rewards throughout Switzerland.

A Paradigm Shift in a Saturated Market

The campaign developed by thjnk Zurich is based on a simple observation: Some things don’t get any better the longer they last—but «Sunrise Rewards» does. The longer customers stay with Sunrise, the more loyalty points they earn, and the greater the benefits become.

Sandro Tschuor, Senior Director of Brand, MarComs & Sponsoring at Sunrise, explains the program’s strategic positioning: «In a saturated and commoditized market, a differentiated brand is becoming increasingly crucial. With Sunrise Rewards and our consistent and memorable communication around it, we’re creating a true innovation for the Swiss telecom market. We’re rewarding our customers» loyalty, which amounts to a paradigm shift in the category.”

Humorous TV commercials showcase the Sunrise Rewards campaign

The message is creatively conveyed in two TV commercials, in which typical, embarrassing telecom moments are humorously exaggerated. In the first commercial, a smartphone connects to speakers without permission and plays a personal voice message. In the second, a private call made on the car phone becomes audible to everyone present. Both situations become more and more awkward with every passing second—and thus stand in deliberate contrast to a program that gains value over the course of the customer relationship.

OOH and DOOH Make Benefits Tangibly Visible

Out-of-home and digital out-of-home displays highlight the specific benefits of the program: The loyalty points earned are visually condensed into symbolic benefits, making it immediately clear how customers benefit from «Sunrise Rewards.» As part of the campaign launch, the Sunrise brand also received a visual refresh. The campaign is being rolled out nationwide across TV, online, DOOH, and OOH.

Responsible at Sunrise: Sandro Tschuor (Senior Director of Brand, Marcoms, and Sponsorship), Anna Leutar (Head of ATL & Brand Campaigning), Andreas Jäggi (Senior Marketing Manager), Anastasija Knezevic (ATL & Brand Campaigning Manager) Responsible at thjnk Zurich: Alexander Jaggy, Pablo Schencke (Creative Director), Maira Weidmann, Luca Stancheris (Creative Director), Corinne Bischof, Tobias Buholzer (Copywriter), Elhan Abduli, Katharina Binder (Art Director), Patricia Schneider (Graphic Designer), Gordon Nemitz (Managing Director, Strategy), Andrea Bison (Managing Director, Consulting), Cornelia Nünlist, Lea Schneider, Michaela Bossard, Nadine Reber (Consulting), Benjamin Calcott (Production), Sven Ritterhoff, Louis Ziemke, Julian Steiner, Wasen-Lee Volk, Sinan Lazaar Bolkan, Erik Rüdebusch (Branding), Célina Stadler (Graphic Design) External Film Partners: Czar Film (Production), Mike Warzin (Director), Florian Nussbaumer (Executive Producer), James Bland (Co-Producer), Jessica Sonderegger (Producer), Alex Barber (Director of Photography), Max Windows (Editor), Ioannis Sochorakis (Production Designer), Damaris Eigenheer (Stylist), Cloudscape (VFX/Post-Production), Dub Dub (Sound Studio), Mediatonic and Sirmary (Media) External OOH/DOOH Partners: Foreal (design agency), RTK Medientechnik (final artwork)