The idea, concept and implementation were handled entirely by Silverspot Productions, as detailed in a press release. The commercial can now be seen on Tele Züri.
Silverspotrecording Studios has been operating under the name Silverspotrecording Studios since February 1, 2012. The new brand identity is part of a strategic and operational realignment, according to a press release. The old logo with the microphone will be replaced by the new font logo with .ch. The term "Productions" covers the entire range of services offered by Silverpot.ch:

In this new TV commercial, the Keller butcher's shop is clearly focusing on image, according to a press release. The new campaign will be launched in week 28.
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