With a specially developed color visual, the agency stages the theme of spring as a multi-sensory experience. The visuals were created using AI and set in motion - a creative interplay of color, form and digital imagination. The animated splash production not only functions as a campaign visual, but also as an invitation to a new season.
Multichannel communication meets physical experience
In addition to traditional communication tools such as POS posters, LED screens and social media formats, the campaign was enhanced with specially produced film and photo material. At the center of the communication is always the guiding principle "More City. More ...", which is consistently developed further for Sihlcity's brand communication.
The highlight of the campaign is the artistic staging of the space on site: together with the Berlin tape art artist Atau Hámos, a temporary installation was created that brings spring to life visually in Sihlcity. Over the course of six nights, Hámos and his team transformed the area into a colorful sea of pixel flowers. The installation celebrates spring with dynamic color gradients and floral pixel structures.
The implementation was an intensive, collaborative process: DOT closely accompanied the team of artists through all phases of the installation - from the idea to the conception and implementation. The project was also documented on film and edited for social media.
Experience Color Splash through play
Deliveries on Tuesday was also responsible for the communication surrounding the interactive online game, which was launched as part of the campaign and implemented by Marketing Chästli. The aim was to activate visitors in a playful way and reward them with attractive discounts. The visual world of "Color Splash" was adapted to the game format - from the design to the digital approach on social media and on site.
Responsible at Sihlcity, Wincasa: Mara Bonorand (Head of Marketing), Corine Gubler (Marketing Project Manager), Samira Schaub (Marketing Project Manager). Responsible at Deliveries on Tuesday: Maria Brandi (Creative Direction / Strategy), Marcel Renggli (Creative Direction / Visuals) Tape Art Installation: Atau Hámos - Tape Art by Atau, Toni Prediger, Isidor Hámos, Zsolt Ferenczi. Responsible at Marketing Chästli KLG: Florian Milleville (owner). Responsibility at CS Swiss: Kenan Altindag (CEO).
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The annual campaign, which uses CGI to transform Sihlcity into various themed worlds, is being continued to coincide with the Christmas season. For the winter campaign, DOT created a winter paradise with glowing holographic crystals and an atmospheric winter garden. The modern interpretation of the Christmas scenario was implemented on site both inside and out.
The visual design includes atmospheric light animations that also put visitors in a festive mood in the atrium. A visual campaign also extends the on-site experience digitally. The visuals are played out via DOOH, screens on site and digital channels to achieve maximum reach.
More City. More Santas.
In the run-up to Christmas, Santa Clauses on Harley-Davidsons made a stop at Sihlcity. To put the spotlight on this event, DOT used AI to develop a motif of a Santa Claus on a Harley and staged it with animated elements on social media and digital advertising media.
More city. More gifts.
For shopping fans, there was the "Winning Diamonds" competition, which was seamlessly integrated into the visual concept of the main campaign. DOT developed diamond visuals that were used both as still and moving images and rounded off the Christmas experience in Sihlcity.
Responsible at Sihlcity: Mara Bonorand (Head of Marketing), Corine Gubler (Marketing Project Manager), Samira Schaub (Marketing Project Manager) Responsible at Deliveries on Tuesday: Maria Brandi (Creative Direction / Strategy), Marcel Renggli (Creative Direction / Visuals) Studio Ditroit: Salvatore Giunta (Creative Director, Studio Ditroit), Irene Costantini (Producer, Studio Ditroit), Claudio Gasparollo Studio Numo: Simone Nucci (Motion Design).
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APG|SGA has been successfully marketing the advertising space in the Sihlcity shopping center since it opened in 2007. Following a tender, the OOH company was able to extend the contract for the 75 analog advertising spaces in the parking lots, at the bus station and at the entrances. An additional 15 75-inch digital advertising screens will be installed in the mall in 2025.
The Sihlcity shopping center in Zurich contains 80 stores, 16 restaurants and 850 parking spaces for around 20,000 visitors per day. It houses various additional uses such as a cinema, a hotel, a medical center, a fitness center, a cultural center and a library.
With the locations Sihlcity, Glatt, Shoppi Tivoli, Airport Shopping at Zurich Airport and Seedamm-Center in Pfäffikon, APG|SGA manages a comprehensive portfolio of shopping centers in the greater Zurich area. This POS portfolio includes a total of 415 analog panels in the formats F12, F12L, F200 and F200L as well as 52 e-panels.
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The key visual created with the help of AI and elaborate CGI animation transforms a city into a fantastic ball pit. The films for Minicity, which can now be seen on social media and digital advertising media, are completely devoid of artificial intelligence, but are full of childlike joy.
The key visual is also used on instream and display ads, posters, e-boards, flyers, postcards, in social media reels and other measures.
Responsible at Sihlcity: Mara Bonorand, Corine Gubler, Michelle Ferreira. Responsible at Karling: Ingrid Brun del Re, Patrick Suter, Daniel Serrano, Franziska Suter, Ilias Islam. Motion design, key visual: Simone Nucci.
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Sihlcity has been transformed into a magical Christmas world. Both the mall and the alleyways are lined with crystals made of dichroic glass. Depending on the incidence of light, they glow in a wide variety of colors: magical lights as far as the eye can see. Together with CGI artist Rekode, Karling has developed a film that captures this magical magic of lights and advertises it on DOOH media, video ads as well as social and owned media. Karling also created Christmas murals with a crystal look for Kalandergasse.
Credentials: Responsible at Sihlcity: Gaby Brönimann, Mara Bonorand, Corine Gubler, Michelle Fer-reira. Crystal decoration concept: Bellprat. Realization crystal decoration: Brogleworks. Responsible at Karling: Ingrid Brun del Re, Daniel Serrano, Patrick Suter. CGI reel: Rek0de.
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Since the beginning of June, it has also been summer in Sihlcity: The event agency Out Of Office (OOO) has created a new summer garden for visitors on Kalanderplatz, which will become a summer oasis in the city in front of the shopping center. Until July 30, interested people can linger, eat and drink there.
The agency takes over already for the third time for your customer Wincasa the conception, organization and conversion of the summer garden.
The Sihlcity shopping center's Christmas program ranges from a parcel service and a visit from Santa Claus to delicacies in the Winter Garden. In the course of the current image campaign, Karling has created a Christmas motif with a painting-like look.
The image, photographed by artist Gemmy Woud-Binnendijk, can be seen on posters, e-boards, advertisements and social media throughout the greater Zurich area during the festive season. Also as cinemagraph in the cinema with moving elements.
Responsible at Sihlcity: Gabriela Brönimann, Jessica Graf, Michelle Ferreira. Responsible at Karling: Daniel Serrano, Patrick Suter, Jeanne Sollberger, Ingrid Brun del Re. Photography: Gemmy Woud-Binnendijk.
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At Sihlcity, visitors should spend moments that are as beautiful as painted and want to be captured forever. This is what Karling wants to convey in the current roof campaign. Together with the artist Gemmy Woud-Binnendijk, a photographic series of subjects was created that are intended to look like paintings. The first three motifs focus on the areas of beauty/fashion, food and lifestyle.
The campaign appears throughout the greater Zurich area as well as online on banners, social media, billboards, megaposters, e-boards and e-panels, on bushels, in ads and in short cinema spots and other media.
Together with the new umbrella campaign, the corporate design was renewed and cleaned up. The Sihlcity logo was made more striking. In addition, Sihlcity has recently dispensed with a slogan and uses the so-called "chimney" not only in the logo but also in the headlines. Every Sihlcity communication medium - from stationery, business cards, and information signs to posters and eBoards - is given a short, prominent headline that is placed vertically and is intended to ensure greater recognition.
Responsible at Sihlcity: Marianne Guldimann, Jessica Graf. Responsible at Karling: Daniel Serrano, Patrick Suter, Carl Winthereik, Ilias Islam, Jeanne Sollberger, Rolf Helfenstein, Ingrid Brun del Re. Photography: Gemmy Woud-Binnendijk.
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The "Urban Entertainment Center" Sihlcity wants to surprise again at Easter. These days, you will be greeted by XXL Easter eggs in the mall. The eggs, glowing in different colors, are part of an Easter installation where guests can win gift cards worth a total of CHF 32,000.
Karling is responsible for the promotion of the Easter events and the competition and lets various Sihlcity products hatch out of colorful Easter eggs. The motifs appear in various combinations as cinema spots, pre-rolls, posters, digital out of home, social media and display ads, advertisements and at the POS.
Responsible at Sihlcity: Marianne Guldimann, Corinne Wiederkehr, Jessica Graf, Katrin Freiburghaus.
Responsible at Karling: Daniel Serrano, Patrick Suter, Ilias Islam, Jeanne Sollberger, Rolf Helfenstein, Ingrid Brun del Re.
3D Art: Guava Motion.
Gewinnspiel/Oster installation: Compresso.
Sihlcity shines in new splendor. Following the conversion of Utoplatz in 2020, the mall and Kalanderplatz have now also been transformed.
Inspired by the nature of the Sihl area, the forest, river and sunlight can now also be experienced in the mall. The generous glass façade floods the rooms with plenty of light. Natural materials such as wood and stone create a pleasant atmosphere. Another highlight is the new spiral staircase, which connects all floors of the mall in one place.
To communicate the new Sihlcity experience, Karling developed a fresh look. Kinetic lettering traces the striking architecture of the new Sihlcity, creating a hypnotic visual experience designed to captivate viewers.
The new campaign can be seen primarily on e-boards, screens, banners and social media, as well as on posters and advertisements.
Responsible at Sihlcity: Marianne Guldimann, Jessica Graf, Katrin Freiburghaus, Savina Knüsel. Responsible at Karling: Rolf Helfenstein, Verena Bernasconi, Daniel Serrano, Patrick Suter, Carl Winthereik, Gjin Paloka Kinetic Type Artist: Anthony Velen.
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When it comes to gifts, beautiful packaging plays an important role and creates a lot of anticipation. But who hasn't experienced this: wrapping a gift is not that easy. Sometimes you haven't cut out enough wrapping paper, and then the folding doesn't work out. Sihlcity promises a remedy and, in addition to the thousands of gift ideas in around 80 stores, also offers a large parcel service.
In the campaign developed for this purpose, Karling shows gifts that are not wrapped the way you would like them to be - accompanied by the message that Sihlcity's parcel service is happy to help.
The campaign can now be seen on banners, Insta-stories, posters and eBoards.
Responsible at Sihlcity: Marianne Guldimann, Jessica Graf, Corinne Wiederkehr. Responsible at Karling: Verena Bernasconi, Daniel Serrano, Patrick Suter, Gjin Paloka. Photography: Ilka&Franz.
For the appearance of the event, a subject was developed that stylishly and pointedly stages the fashion metamorphosis that visitors can experience during the Fashion Days: with moving images on e-boards, Insta-Story, posters, banners and at the POS.
Responsible at Sihlcity: Jessica Graf, Corinne Wiederkehr. Responsible at Karling: Verena Bernasconi, Daniel Serrano, Patrick Suter, Loredana Boni. Photography: Yuky Lutz. Event: Compresso.