In autumn 2024, Sihlcity will be all about indulgence. From October 1 to 21, numerous events will take place under the motto "The Taste of Autumn", offering visitors the opportunity to immerse themselves in the world of fine wines and selected specialties. From wine and delicatessen tastings to workshops with top chefs and food creators, there is a varied program that combines enjoyment and inspiration. A special highlight is the photo shoot with a renowned star photographer, which offers visitors a unique souvenir.
The creative agency Karling is responsible for the communication strategy of the fall event. Together with Big Studios, a key visual was created that captures the atmosphere of enjoyment and experience in both moving images and static formats. "The Taste of Autumn" is advertised on posters, DOOH media, display ads, video ads, social media and in a specially produced leporello. This broad-based campaign underlines the variety of experiences and invites you to fully enjoy autumn in Sihlcity.
Responsible at Sihlcity: Mara Bonorand, Corine Gubler, Samira Schaub
Responsible at Karling: Ingrid Brun del Re, Daniel Serrano, Patrick Suter, Franziska Suter Key visual: Big Studios