Sensor Advice is the new name of Gentinetta*Scholten since March 1. The company was founded in 2013 and has positioned itself at the interface of business, politics and society. A new partner at Sensor Advice since March 1 is communications and public affairs expert Sara Käch. The qualified PR consultant was a member of the executive board and head of communications at Interpharma from 2012 to the beginning of 2019. Prior to that, she was Head of Corporate Communications and later Director EU Communications at Pfizer, as well as holding various positions on the agency and association side in economic policy communications.

"I look forward to strengthening Sensor Advice with Sara Käch in the areas of public affairs and stakeholder management," says CEO Heike Scholten. Katja Gentinetta is leaving the company operationally to focus on her work as a political philosopher, but will remain associated with Sensor Advice, according to a statement.