Beat Welti is the new Country Leader of Selecta Switzerland. The experienced industry expert, who previously held management positions at companies such as Lindt & Sprüngli, Mars, Migros, Unilever and most recently Bofrost, brings with him extensive expertise in the areas of consumer goods and customer service.
"Selecta is ideally positioned to meet the growing demand for flexible, digital and sustainable catering solutions," says Beat Welti. "Our scalable catering solutions - from snacks to fresh meals and premium coffee and beverages - are equipped with smart technologies such as real-time sales data, which brings us closer to our customers and increases efficiency."
Welti wants to develop Selecta not only through excellent customer service, but also by expanding strategic partnerships in the area of sustainable products and with institutional clients in order to secure long-term growth.
Selecta, founded in Switzerland in 1957, has become a pioneer in the field of food tech in recent years. With innovative solutions such as micromarkets, smart fridges and 24/7 access to fresh food, the company targets large companies, SMEs and the public sector.
Christian Schmitz, CEO of the Selecta Group, emphasizes: "I am delighted that we have been able to recruit Beat Welti, an expert who knows the Swiss consumer goods industry inside out. His extensive experience and in-depth industry knowledge will be an asset to us as we continue to drive forward our goals."
Whether early or late shift, mini-workload or online meeting marathon - everyone needs a little refreshment from time to time. You can get them at the Selecta Foodies Micromarket, in smart refrigerators or at the coffee stations of Starbucks, Pelican Rouge, Lavazza or Nescafé.
On two days of shooting at the new Selecta headquarters in Cham, Maybaum Film realized the claim "Joy to go" and staged Selecta's wide range of products. The focus was on joy - in lively situations real employees* meet each other at different food and beverage offers.
We all need our moments of joy," says the film. And it is precisely this joy that the film is intended to bring to life," explains Sarina Künzli, Group Communication Selecta. "Although we show how our products work, we didn't want to focus on the technology, but on the joy of life it spreads."
The film can be used in a variety of ways and is intended to help demonstrate that Selecta has the right solution for every type of business. From the small coffee corner to the fully developed Foodies-Micromarket.
Planning for a sequel to the film is already underway. In it, an even broader product range is to be depicted and the international positioning strengthened.
Responsible at Selecta: Sarina Künzli (Group Communications & Engagement Manager). Development, concept and production: Maybaum Film. Voice recordings: Bluebox Recording Studios.
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