Seitenkick's beginnings date back to 2003 and since then the agency has realized countless websites, competitions, applications and online banners for well-known clients. Eight years later, Znip Znap was founded, the first Swiss shopper marketing agency to focus on high-involvement competitions. Together with Seitenkick, Znip Znap has implemented competitions, web projects and applications for clients such as Emmi, Dr. Oetker, Rivella, Hug, Henkell, Morgarten 2015 and the Ital Reding-Haus Foundation. The two agencies are now pooling their expertise under the new name Responsive.

Together with its partner agency Seitenkick, Znip Znap is responsible for the promotion mechanism, design of the key visual, communication media (on-pack, print and animated online banners), acquisition of prize partners with a prize package of CHF 50,000, all texts including conditions of participation and realization of the Online competition.

The game center developed by Seitenkick was used for the competition, which, in addition to the participant database, ensures the game mechanism and provides the customer with a cockpit where, in addition to the statistical data, the winner letters can also be printed automatically in order to simplify the handling of prize dispatch as much as possible. Since October 2013, consumers have been able to find an individual participation code on all Ristorante pizzas, which can be used to collect virtual Ristorante ingredients online. As soon as the participant has collected three of an ingredient, he/she wins the corresponding prize, which, according to the press release, ensures a high level of participation throughout the promotion period. A Fiat 500 will be raffled off among all participants at the end of the promotion. The main prize is intended to underline the Italian positioning of Ristorante.