The cooperation includes a DOOH moving image campaign, the branding of cell phone charging stations (AdStations ) as well as Zurich and Geneva cabs. Through a specific selection of Screen24's AdStations in cinemas and shopping centers, Sony Playstation reaches its desired target group directly. Screen24's DOOH network consists of integrated advertising screens in cell phone charging stations as well as screens in cabs. Across Switzerland, Screen24 has over 1,000 locations and thus covers the shopping, gastronomy and fitness segments. "Thanks to the deliberate placement of the screens, our customers can evaluate at which locations their customer segment is located and show their advertising exactly there. For Play Station's promotion for the new game "GT Sport - Gran Turisimo", the client chose locations in cinemas and in shopping centers and can thus optimally target its advertising campaign to the corresponding customer segment," says Adriano Fernandes, Sales Director of Screen24.

Apart from the advertising on the screens, the AdStations are branded accordingly for the promotion. Play Station also uses Screen24's offer to brand cabs. This promotion will take place in the cities of Zurich and Geneva. "The combination of moving image advertising with the branding of the AdStations convinced us, because it allows us to reach our target group directly. At the same time, the additional branding of the cabs allows us to reach a very large and heterogeneous audience," says Sascha Komaromy, Head of Marketing Switzerland at Play Station. The advertising campaign will take place from mid-October to mid-November 2017.

Fernandes will become the new Sales Director at the Zurich-based DOOH company Screen24 as of July 1, 2017, following a brief career break. The 37-year-old is a qualified business economist who completed his training in Germany. During and after his training, he worked for several years as Sales Manager at Stadtanzeiger Schwarzwald-Baar. After that he worked as a sales manager at the advertising company Unio from 2009 he was a sales manager at the publishing house Gourmedia in Zurich. In 2012, he successfully completed training as a federally certified media manager at the Swiss Media Association. Most recently, Fernandes worked as Director National Sales at WerbeWeischer, where he was a member of the Executive Board.

Fernandes has several years of experience in managing customer portfolios, initiating and implementing sales measures, as well as in the role of department head. In the newly created position of Sales Director, he will lead the sales team at Screen24, where he will be responsible for operational as well as strategic decisions in the entire sales area. "In Adriano Fernandes, we have found a very experienced sales director who will provide us with optimal support in launching new cooperations with his know-how," said Michael Voss, CEO of Screen24, in a statement.

Screen24 (formerly Battery Doctor) is a Zurich-based start-up that offers digital-out-of-home advertising space throughout Switzerland. The company was founded in 2014 by Fredy Piller and Oliver Scheuerer, who remain the owners of the company. Operational since the beginning of 2015, Screen24 is led by CEO Michael Voss, long-time CEO Publishing and Entertainment and member of Ringier's Group Executive Board. Screen24 offers advertising space installed on cell phone charging stations or on screens in cabs.

Karin Urech will become the new sales manager at the Zurich-based digital out-of-home start-up Screen24 on November 1. The 33-year-old is a qualified businesswoman who completed her training at Publicitas. After graduating, she worked for several years in advertising sales at AZ Medien AG. In 2010, she moved to Axel Springer Verlag, where she spent three years as area sales manager and another year as deputy advertising market manager at Handelszeitung. Most recently, she worked as an account manager for Handelszeitung and Le Temps at Admeira.

Further expand network

Urech brings to her new role extensive expertise in sales and cross-media customer consulting. As sales manager, she will support Screen24's national sales team, according to a statement. There, she will focus on expanding services and advising customers, which include UBS, PostFinance and Coca Cola. Michael Voss, CEO of Screen24, is pleased with the addition to the team.

Screen24 has signed a comprehensive cooperation agreement with Volksbank Vorarlberg, according to a statement, and is delivering advertising media abroad for the first time. After a test phase of several months, a further national roll-out in Austria is planned. The cooperation is a first step in the internationalization process, which will be focused on at the beginning of next year. Michael Voss, CEO of Screen24, is satisfied: "The potential of our advertising products is now also being recognized by foreign companies - further cooperations with well-known companies are already being planned."

Screen24 (formerly Battery Doctor) offers digital out-of-home advertising space throughout Switzerland. The company was founded in 2014 by Fredy Piller and Oliver Scheuerer, who remain the owners of the company. Operational since the beginning of 2015, Screen24 is led by CEO Michael Voss, long-time CEO Publishing and Entertainment and member of Ringier's Group Executive Board. Screen24 offers advertising space installed on cell phone charging stations or on screens in cabs. Companies can book advertising on the screens or brand the entire charging station or cab. With its products, Screen24 has built up a nationwide advertising network throughout Switzerland and now has over 1,000 sites.