More than 700 industry guests flocked to the sold-out Halle 622 in Zurich-Oerlikon to celebrate the upcoming programming highlights together with more than 40 broadcasters. The event featured a screening marathon that impressively demonstrated what «Total Video» means in practice: It’s no longer just about the device itself, but rather about an unwavering focus on excellently produced content of the highest caliber—from captivating storytelling to visually striking fiction and emotionally charged shows, all the way to uncompromising quality journalism.

Especially at a time when skepticism toward fleeting, algorithm-driven social media snippets is growing in the advertising market, the synergy between a compelling visual and compelling content proves its true value. When technically brilliant storytelling meets genuine emotion, it creates those “campfire moments” that combine reach with lasting impact and guarantee brands a trustworthy, safe environment. It was precisely this spirit—a determined blend of optimism, creative innovation, and big content—that screen-up 2026 embodied from the very first minute to the very last.. A glimpse from the front lines—between the stage, the backstage camera, and the Bavarian Oktoberfest atmosphere.

The Kickoff: «Total Video» and Acting Standards

The event kicked off with the two CEOs of the hosting organizations, Frank Zelger (Admeira) and Alexander Duphorn (Goldbach Media). Immediately afterward, at the first Goldbach Screening, Duphorn delivered a brilliantly performed, almost theatrical masterpiece, as usual: In the «Den of the Advertising Lions,» he sought the formula for maximum advertising impact—and found it on the big screen.

Under the tagline «TV is Total Video» Duphorn made it unmistakably clear where things are headed: linear television, replay ads, and online video are converging on a measurable level. With TV+, Goldbach offers convergent campaign measurement across all platforms. Later, during a backstage discussion, a visibly pleased Duphorn summed up the situation:

«The general consensus today was: It's all about content. And that content is no longer limited to TV—it's available on many platforms. But everyone delivered and presented blockbuster shows.»

RTL: A big box, the dance floor, and a 10 from Llambi

With tremendous self-confidence, RTL Deutschland then moved forward: The stage was transformed into a live studio for «Let’s Dance». Led by Oliver Schablitzki (EVP Channels, Windowing & Planning), the dreaded head judge Joachim Llambi and the legendary voice-over Patrick Linke, there was fast-paced infotainment.

On the subject of fiction, Schablitzki announced his passion project, «Heidi» – a major co-production with SRF for spring 2027, in which 13-year-old Néea Hefti plays the title role. Also featured is the unconventional Goethe-Schiller «bromance,» *Goethe vs. Schiller*», the eternal bachelor Paul Janke («Paul’s Second Chance») and all the excitement of sports, from the Bundesliga to the NFL.

The emotional highlight came from professional dancers Renata and Valentin Lusin, who swept across the dance floor with a rousing live performance. During the m&k backstage talk that followed, the RTL duo was in high spirits: While Joachim Llambi jokingly compared Swiss coffee prices to the cost of a potential move to Zurich, Oliver Schablitzki emphasized the central importance of the live segment:

«Of course, sports are very important to the program.". Now also in partnership with Sky. People want events; people want to experience live sports. We offer all of that—not just soccer, Formula 1, or MMA."

RTLZWEI: The Swiss Alps and Social Depth

Immediately afterward, it showed Thorsten Braun, CEO of RTLZWEI, said that his network covers the full spectrum from trash to depth: While eight celebrities work up a sweat on a Swiss alp in the new show «Working on the Alp—Cows, Cheese, and Hard Labor», the network tackles the taboo subject of euthanasia with the Swiss production «Auf Wiedersehen Leben».

CH Media: Rebranding, Swiss Identity, and Family

Under the motto «We are Family,» CH Media set off a spectacular fireworks display. She hosted the event in her usual professional, warm, and confident manner Christa Rigozzi the slot. With Florian Wanner (Head of Regional Electronic Media and Entertainment) spoke about the Wanners' responsibility as a family-owned business.

In an m&k interview backstage, Wanner highlighted the strategic balancing act:

«CH Media Mind is strongly focused on marketing concepts. We make full use of our entire range of media and are the only media company that truly offers all genres. The combination of regional relevance and national entertainment is our strength.»

On stage, they presented Malte Probst (Head of National TV) the 20th anniversary of 3+, while Martin Bloch (Head of Channel Management & Analytics) highlighted the recent rebranding of the entire network under the umbrella brand 3+. The new host of «Sing meinen Song» gave the audience goosebumps Stefanie Heinzmann and singer-songwriter Eileen Alister, former regional editor-in-chief Oliver Steffen and producer Abbie Ramakrishnan introduced the «#Street SMART» format. The drag queens Nicoletta and Hardila Lalove provided a colorful finale.

SWISS1: 360 seconds at full throttle and the Schwyzerörgeli

SWISS1 followed with sharp wit: Comedian Sven Ivanić got the audience fired up with a traditional accordion quiz and had them guess the radio stations. Backstage, m&k met Alexandra Kronshagen, Chief Commercial Officer at SWISS1:

«We are one of the top 3 private broadcasters in Switzerland". Our goal is right there in our name: We want to be number one. We’re all about working those laugh muscles, feeling good, and providing the best entertainment – From Schwingen to comedy."

All the sports and entertainment action on blue

Seven.One: A Tour of the Entertainment Factory with Pufpaff

After the first intermission, the stage belonged to the Seven.One Entertainment Group. Janitor Sebastian Pufpaff guided us through the multi-story «Entertainment Factory» in his inimitable, mischievous, and over-the-top style». Supported by Marc Rasmus (Joyn SAT.1 Network President) and the «Celebrity Big Brother» icons Marlene Lufen and Jochen Schropp, we went through the Reality, Factual, and Show sections.

Hannes Hiller (Head of Joyn at ProSieben) presented shows such as «Catch Us» and the long-running hit «Germany’s Next Topmodel». The Swiss head of state Andrea Haemmerli proudly announced local Joyn original productions such as «Hype Kitchen». Backstage, Haemmerli explained:

«Brands become part of the story. At Hype Kitchen, we integrate sponsors organically into the plot rather than just tacking them on at the beginning.» 

The young prospect wrapped up the segment ILKO («The Voice Kids») with a powerful vocal performance.

From French-speaking Switzerland came Catherine Schofer (M6) and Emmanuel Maze-Sencier (TF1) Strong signals for the advertising market in Western Switzerland—TF1 is launching, among other things, its TV series and movie spin-off, TF1 Séries-Films, in Switzerland. In the interview, Maze-Sencier emphasized the importance of the Swiss screen-up for direct communication with advertisers.

SRG: «Mission SRG» and a Strong Commitment

The SRG, under the direction of Admeira, delivered what was arguably the most spectacular and dramatically intense segment to close the show. In a tongue-in-cheek parody of «Mission: Impossible,» the host Nik Hartmann in a tuxedo on «Mission SRG» – conceived and produced by the producer Marc Schippert.

Sports kicked things off with Annette Fetscherin and the player with the most national team appearances Ana Maria Crnogorčević, who looked back on the year in sports and the Women's European Soccer Championship. After that, we headed to the news section to meet the «Tagesschau» anchor Cornelia Boesch, which underscored the indispensable value of reliable, high-quality journalism in the age of disinformation.

Things took a serious turn and became highly relevant to the industry during the impromptu «Gredig direkt»: Urs Gredig interviewed the new SRF director Roger Elsener On Transformation, Cost-Cutting Measures, and Digital Transformation. In a backstage interview with m&k, Elsener came across as combative:

«I'm incredibly proud of the team—that was a great job. Next year's lineup is packed with highlights across all genres. We make television from Switzerland for Switzerland—and linear reach remains a major pillar, while we continue to grow steadily in the digital space.»

The fact that television can also be physically demanding was subsequently demonstrated by Rainer-Maria Salzgeber and former triathlete Jan van Berkel: They raced each other on two exercise bikes to figure out the melodies of Swiss hits (including songs by Bligg and Baschi)—coached by Salzgeber’s daughter Cloé, in which he appears on camera for a celebrity special of «Game of Switzerland». Salzgeber narrowly lost the match 1–2—much to his daughter’s glee, as both confirmed with a laugh in the backstage video.

Following a performance by Nicole Berchtold and the Landfrauen («SRF bi de Lüt») introduced the new national head of fiction Gabriela De Gara outlined the upcoming series milestones—including the international Sherlock Holmes adaptation and the co-production «Heidi». A fashion-related side note: To match her appearance at the Locarno Film Festival, she wore sneakers with a striking leopard-print design.

Conclusion: The campfire is blazing

When Frank Zelger and Alexander Duphorn returned to the stage together after nearly four hours of entertainment to send the audience off to the legendary After-Show-Wiesn, the relief and excitement in the hall were palpable.

Admeira CEO Frank Zelger aptly summed up the mood backstage:

«This has clearly underscored the importance of in-depth content, credibility, and quality. That is exactly what the advertising market is looking for: trustworthy environments where brands can shine without hesitation.»

Outside in the Wiesn foyer, amid pretzels, beer, and Schlager music, people talked and partied late into the night. screen-up 2026 proved it: Moving images are alive and well; they’re changing rapidly, yet their pulse is stronger than ever. An industry has shown its passion—and made a strong statement about the future of Total Video.

m&k Service

Here is a structured overview of the formats presented, organized by networks and network groups. This overview is not intended to be exhaustive.

The tried-and-true and a lot of new: The stations are not only relying on the familiar live formats, reality and casting shows, but are also promising a variety of exciting and new advertising environments.

After the welcome by the two hosts, represented by Alexander Duphorn, CEO of Goldbach Media Switzerland and Admeira CEO Frank Zelger, the event got underway with a concentrated load of entertainment. In the following video, Roger Elsener (CH Media), Alexander Duphorn (Goldbach) and Frank Zelger (Admeira) share highlights of some of their offerings presented at the screen-up.

New formats at CH Media

CH Media revealed the stars of the fifth season of "Sing meinen Song - Das Schweizer Tauschkonzert". The new host, reggae singer Dodo, invites singer and musician Marc Sway, power woman Cachita, exceptional talent Nemo, singer and pianist Eliane, pop singer Vincent Gross and singer-songwriter Marius Bear to the swap concert in Cran Canaria.

Presenters Marco Fritsche and Nik Hartmann, together with Managing Director Roger Elsener, also announced the continuation of in-house productions such as "Jung, wild & sexy," "First Dates" and "Der Bachelor," in addition to the completely new originals of the streaming service Oneplus, the reality format "Reality Island" and a comedy format, and welcomed on stage Anatole Taubman and Silvana Synovia, two stars of the new Michael Steiner thriller "Early Birds," co-produced by CH Media.

NFL: New TV era for RTL Germany

Inga Leschek, Managing Director of Programming at RTL and RTL+, and Oliver Schablitzki, Executive VP Multichannel at RTL Deutschland, hosted the RTL show. Content highlights include the NFL on all RTL Deutschland channels and platforms. In the show segment, "The Traitors," one of the biggest current international reality hits, comes to RTL, hosted by Sonja Zietlow. Elton premieres at RTL, hosting the Stefan Raab show highlights "Blamieren oder Kassieren" and "Schlag den Besten.

Vox starts the new season with new heads and the highest ever share of its own formats in prime time. In addition, Daniela Katzenberger returns. On RTL and RTL+, soccer fans can continue to follow the German representatives on their journey through the UEFA Europa League as well as the UEFA Europa Conference League. Nitro also offers the top matches of the European Championship qualifiers and shows selected international matches of the European Qualifiers for Uefa Euro 2024 live on free TV.

RTLzwei announces the highlights of the upcoming season with the following words: "There are no fictional dream worlds here, RTLzwei faces are like you and me - in docu-soaps, daily soaps and shows, as well as in documentaries and reports."

TV Total on stage at Seven.One Media

Seven.One Media unceremoniously transformed Hall 622 into a "TV-Total" studio after the first break. Host Sebastian Pufpaff led the screening of the ProSieben, Sat.1, Kabel Eins and Sixx stations. TV highlights include the BFF dating show "Date My Best Friend" and the fourth season of The Masked Singer Switzerland - both on ProSieben Schweiz. Sat.1 has secured the rights to "The Floor," a quiz duel. On "Stranded on Honeymoon Island," couples have to live alone and without cell phones for two weeks on Honeymoon Island right after saying their vows. "Paradise quickly brings every couple to very emotional spheres," promises the station Sat.1.

Swiss1's appearance was dominated by its own production "Swiss1 Schwinget" - with lots of Swissness, alphorn players, flag-wavers and the wrestling king Nöldi Forrer on stage. A preview of the coming program year also promises big Hollywood movies, an XXL Christmas program and new spin-offs of the reality documentary "Dating without Borders". Under "One more thing," Swiss1 announced another sporting event: The exclusive TV broadcast of the FIA Awards from Baku.

TRC's appearance was dominated by "Mensch Meier". In the new regional TV format, presenter Vanessa Meier visits people with the last name Meier throughout German-speaking Switzerland. TRC also focuses on the sport of wrestling. A further expansion will give Swiss sports an even stronger presence on regional TV stations from the start of next year's wrestling season.

Lots of entertainment and live programs on French channels

The French TV stations also had a lot in store for the screen-up. Groupe M6 has acquired the rights for various event formats: from fiction to documentaries, there is a wide range of formats. In the sports sector, Group M6 announced, among other things, the Rugby World Cup on M6, Uefa Euro 2024 or the Europa League on W9.

Groupe TF1 announced various novelties defined along its own DNA: Live, Entertainment and Local. These include mini-series such as "Brocéliande" or "Manga's Cat's Eyes", and in entertainment there are several novelties, including Dream Team or Time To Love, in addition to the emblematic return of brands such as Star Ac or Koh-Lanta. Finally, the sports season kicks off with the Rugby World Cup in France.

Tschugger, sports highlights and federal elections on SRG

Finally, a diverse ensemble of protagonists led through the SRG program. Swiss sports journalist and presenter Rainer Maria Salzgeber accompanied the presentation. Well-known faces such as actor Cedric Schild, Annalena Milano from the "Tschugger" cast, Mona Vetsch and Tina Weirather met on stage. The third season of "Tschugger" with the cult cop from the Valais will start in November.

In addition, SRG also unveiled new series such as "Davos," "School of Champions," "Délits mineurs" and "Alter Ego. The 2024 European Football Championship, the return of the Champions League from fall 2024, the Olympic Games in Paris, and the top moments in Alpine skiing in Adelboden, Wengen, Kitzbühel and Zermatt are just some of the sports highlights on SRF.

Starting in the fall, SRF will have two new flagship formats on Sunday evenings: "Die Sendung des Monats" and "Late Night Switzerland. The whole thing will be rounded out with shows around "40 Years of SRF 3" and "20 Years of Music Star," which will provide additional entertainment. And of course, coverage of the 2023 federal elections is already on the schedule for the fall.

This year, the breaks were again bridged with short sofa talks. Moderator and Co-Editor-in-Chief of m&k advertisingweek.chJohannes Hapig, talked to Moritz Schneider, CEO of Mediaschneider und Hoy, Oliver Schönfeld, Managing Director of TWmedia, and Tanja Hackenbruch, CEO of Mediapulse, about current industry topics.

Frank Zelger, CEO of Admeira, is looking forward to the TV year 2024 with excitement: "TV is and will remain the number one live medium. The consistent focus on consumers and the creation of high-quality environments will be evident in the coming year with coverage of the US elections and the sporting highlights of the Summer Olympics in Paris and the European Football Championship in Germany, among others. Our customers can expect an outstanding year."

"A firework of emotions, new shows and important news around television, which is now also advertised time-shifted with the ReplayAds," adds Alexander Duphorn, CEO of Goldbach Media Switzerland. "We are pleased to provide a strong environment for effective campaigns for our clients. The broadcasters have shown that they are doing everything they can and will continue to invest to strengthen TV in its success with top formats and attractive advertising opportunities."

Guido Trevisan, CMO Goldbach Group AG: "With more than 800 viewers per year and all relevant TV stations in Switzerland, Screen-Up is the TV industry event in Switzerland. We have always dared to look into the future of television and thus offer orientation for marketing and agency employees. Like Screen-Up, the new logo provides a contemporary framework for the diverse moving image content."

Matthias Fehr, Head of Marketing Communications Admeira AG: "The brand refresh expresses the strengths of the medium TV simply and strongly and shows what screen-up stands for today and tomorrow: entertainment paired with courage, dynamism and fun."

FS Parker is responsible for the new brand identity. "We had a lot of fun completely rethinking the screen-up brand and using a lot of visual firepower to strengthen the event's role as a flagship of the TV industry. The new appearance reflects the portal into the fascinating world of TV," say Hannes Sigrist, Executive Creative Director, and Toni Pihlaja, Art Director.

Responsible at Admeira and Goldbach Media (Switzerland): Matthias Fehr (Head of Marketing Communications, Admeira), Eva Heller (Brand Design & Communication Manager, Admeira), Guido Trevisan (CMO Goldbach Group AG). Vhe responsible at FS Parker: Noelia Blanco and Christoph Schmidt (overall responsibility), Hannes Sigrist-Thompson (Executive Creative Director), Michaela Aerne (Consultant, Project Manager), Toni Pihlaja (Art Director), Marvin Osenda (Graphic Design).

Shortly after midday, the starting signal was given for the first of three show blocks. The two managing directors of the hosts, Alexander Duphorn, CEO Goldbach Media, and Frank Zelger, CEO Admeira, welcomed the visitors as follows: "The Future is now. There are several world premieres to celebrate this year in the TV country of Switzerland." With this, they alluded not only to many new TV programs, but also, among other things, to the expanded measurement of TV, the introduction of replay ads at the beginning of October, and a new TV planning tool.

Football and thrillers on SRG; entertainment on Admeira's private channels

At the beginning of the event, the guests at the screen-up were immersed in the screening of the channels marketed by Admeira. Things got underway with the SRG channels. Danitsa, the SRF Best Talent winner from Geneva, opened the screening with a powerful voice. The two SRF presenters Annette Fetscherin and Jennifer Bosshard then led through the screening in a sporty and entertaining manner.

Advertisers can look forward to great crime environments. In the fall, the new in-house production "Die Beschatter" will start on SRF, RTS and RSI. In December 2022, there will be a reunion with the cult Valais cops in "Tschugger. In addition to thrillers, SRF will broadcast the eight-part thriller series "Der Schwarm," one of the most elaborate series ever filmed in Europe. Sports fans are not left out either. SRG will broadcast all World Cup matches live. In addition, SRF will show an exclusive soccer documentary of the Swiss national soccer team. Murat Yakin already revealed first insights into the doc to the guests on site. With a strong offering like the 2023 elections, SRG is proving its reliability in providing information. With a live broadcast from the Wandelhalle of the Bundeshaus, the Bundeshaus editorial team of SRF and RTS demonstrated their expertise in political reporting on SRG stations.

After the SRG screening, a strong live performance of "real beats" made the hall shake. TF1, TFX and TMC presented their highlights in a gripping trailer. At TF1, audiences can look forward to the return of the best entertainment series, renowned French dramas and the best American movies and series. With a new season of Koh-Lanta, The Voice, Ninja Warrior and a new prime-time event of Les Enfoires.

At TMC, after a record-breaking season, "Quotidien" enters a new round next year. TMC will also show 20 documentaries and exclusive U.S. series. Reality TV continues to be an important pillar of TFX for young audiences. Later this year, "La Bataille des Clans," a new prime-time show that is a mix of reality TV and sitcom, will air.

Following this year's huge success, SWISS1 2023 continues to build on the theme of swinging and also offers a diverse range of entertainment such as the "Moviemania" brand with Hollywood action blockbusters, cult classics, rom-coms, popular reality dating formats and the best series on Monday evenings. As an alternative to the World Cup during Advent, SWISS1 offers 150 hours of Christmas movies full of love, romance and a whole lot of kitsch.

Tele Regio Combi (TRC) stations continue to focus on providing an attractive regional public service with news and talk shows.

Stations marketed by Goldbach focus on entertainment

The two show blocks of the stations marketed by Goldbach kicked off with the traditional Goldbach video. This year's video is all about "Replay". In the video, Goldbach Media CEO Alexander Duphorn shows how it would look in real life if people could press the rewind or pause button at will - analogous to TV - and thus gain additional time. His message was unmistakable: TV is and remains not only attractive, but also number one when it comes to moving images. Replay ads can reach even more people than before.

The following show block of CH Media was moderated by Marco Fritsche. On stage, the audience favorite welcomed, among others, CEO Roger Elsener and Swiss film director Michael Steiner. The fourth season of "Sing meinen Song - Das Schweizer Tauschkonzert" is coming up at CH Media. The secret about the star-studded sofa has been revealed: This time, host Seven invites Joya Marleen, Baschi, Luca Hänni, Peter Reber, Anna Rossinelli and EAZ to the swap concert in Gran Canaria. The fourth season will then start in the first quarter of 2023 on 3+. After a ten-year hiatus, CH Media is also launching a new round of the cult show "Jung, wild & sexy". The new season will start exclusively on the oneplus streaming service this fall.

The news from the media company RTL Deutschland was presented by Sascha Schwingel, Deputy Head of TV & Entertainment at RTL Deutschland, and TV presenter Laura Wontorra. Their channels aim to entertain, inform and inspire - with classic channels like RTL or VOX and with the expansion of RTL+. To achieve this, RTL is investing in content and in talent. RTL is consistently expanding its investigative segment and has hired excellent journalists for this purpose. RTL is also offering the best family entertainment and, in addition to cultivating its successful top brands, is focusing on remaking popular classics such as "The 100,000 Mark Show" or "The Doll Stars," the second season of "Sissi" or a new edition of the TV event "Die Passion. In sports, RTL announced that it had secured NFL rights. At VOX, new programs range from cooking shows like "Next Level Chef" and factual formats like "Herz an Bord" to docu-soaps like "Detlef goes Schlager. The station shows attitude, for example, in the new format "Zum Schwarzwälder Hirsch - eine außergewöhnliche Küchencrew und Tim Mälzer" or in the long-term documentary on the flood disaster, made in cooperation with Stern.

As the "Home of Reality," Rtlzwei focuses on authentic and credible formats - including docu-soaps, daily soaps and shows, as well as informative documentaries and reports. Advertisers and TV viewers can look forward to the continuation of classics like "Die Geissens," "Die Wollnys," and "Daniela Katzenberger. The new formats that will launch in 2022 and 2023 include family soaps, show and travel formats. In the documentary "The Kelly Family - The Journey Continues," the famous music clan gives an insight into their lives. In "Skate Fever - Stars auf Rollschuhen," the roller-skating disco of the '80s is revived. RTLZWEI is also reviving two old hit shows: the game show "Das Glücksrad" and the guessing comedy "Genial daneben.

Various highlights are on the program at blue Sport and blue Zoom. After a successful first season, new talents will face the coaches in "Sing it your way - Ready for your talent". These were announced exclusively at the screen-up: Lo&Leduc, Stress and Naomi Lareine. In addition, Claudia Lässer, Roman Kilchsperger and Pascal Zuberbühler also spoke on stage about the importance of blue Sport as the "Home of Football" and about the extensive soccer broadcasts, including all UEFA Champions League matches.   

 SevenOne with many new launches

ProSieben is launching a new dating show, "Love is King. The show will be on ProSieben in Switzerland from October 6. SAT.1 announces more than 15 new programs at once. These include "Doc Caro - Einsatz mit Herz. The docu-series starts on September 29, 2022. Dr. Carola Holzner, alias Doc Caro, accompanied everyday life in the emergency room, on emergency missions and in the ADAC rescue helicopter up close for a year with the camera. SAT.1 announces a comeback of the cult talk show "Britt - der Talk". Talk host Britt Hagedorn will welcome new guests every day starting October 24. In addition, SAT.1 changed its on-air design at the beginning of September: The new claim "Es gibt noch viel zu sehen" is emphasized more strongly by a redesign. The central element remains the colorful SAT.1 ball.

Finally, the French station groups M6 and C8 presented their new products to advertisers. After a successful 2021/2022 season, including the 35th anniversary of the French channel M6, Group M6 is starting the new season with various innovations in all genres. On its various channels, the Group offers a wide range of programs for young and old. From entertainment and family shows to informative documentaries and original feature films, Group M6 is committed to socially relevant topics. In addition, the season will feature major music, sports and humor events that are sure to generate excitement.

During the breaks between the screenings, Pam Hügli, CEO and Partner of the communications agency Serviceplan Suisse, Benjamin Moser, CEO MediaCom Switzerland, Siri Fischer, Managing Director of IGEM (Interessengemeinschaft elektronische Medien), and Roman Reichelt, Global CMO Credit Suisse, fielded questions from moderator Johannes Hapig, Co-Editor-in-Chief Werbewoche m&k, on current topics from the industry. This year, for the first time since the anniversary event in 2019, the traditional aftershow party took place again.

The hosts were delighted with the event. Alexander Duphorn: "The broadcasters didn't promise too much when they said they were investing a lot in new ideas. But to be honest, the news that the Replay Ads will be launched as a real market solution in two weeks' time after a lot of effort outweighs everything else for me. This will revolutionize our industry. The first ads are just the beginning."

Frank Zelger from Admeira is also enthusiastic: "The screen-up proves once again that TV is the best as well as most complete live medium and provides strong emotions for all age groups. Advertisers will continue to benefit from strong TV content with high advertising impact in high-quality environments in 2023."

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The starting signal was given shortly after 1 pm: Alexander Duphorn, CEO of Goldbach Media, and Frank Zelger, CEO of Admeira, welcomed the guests in Hall 622 and the viewers who followed the TV highlights from their personal screens. The numbers speak for themselves: TV has played a significant role in the crisis. And so the CEOs of the two organizers concluded their welcoming address with a positive outlook: "We start this year's screen-up with confidence, new forms of advertising, content with attitude and entertainment."

As already known from previous screenings, the broadcasters pulled out all the entertainment stops again this year. Various live acts accompanied the station presentations.

Luca Hänni heats up

Luca Hänni opened the Seven.One Entertainment Group show with his hit "She got me," announcing another season of "The Masked Singer Switzerland" starting in November 2021 on ProSieben Schweiz. Together with "Switzerland's next Topmodel," whose third season is already running, this is their biggest production in Switzerland. Sat.1 announces "All together now," a new music show. The program is already running in 14 countries, and Sat.1 is bringing it to Switzerland next year.

Stress and other Swiss musicians sing for CH Media

For CH, Stress sang his way through the rows of viewers, announcing the next season of "Sing meinen Song". The dating show "Der Bachelor" is joined by "First Dates" and "Master Chef," which were announced at the screen-up. For series fans, the fourth season of "SEAL Team" will arrive on 5+ in October, the eighth season of "The Blacklist" on S1 in November and the fourth season of "The Good Doctor" on TV25 from February 2022. CH Media punctuated its appearance with several Swiss musicians at once.

Sports, Sports, Sports

Sports fans, and especially soccer fans, will definitely not miss out in the next TV season. 3+ will show selected UEFA Champions League matches, including the grand final. TV24 will broadcast 14 UEFA Europa League matches, including the final, and 15 European Qualifier matches. From the 2022/2023 season, viewers can expect to see the Swiss national soccer team's matches live on 3+.

Gress and Kilchsperger present for Blue

When it comes to top football on Blue, the experts Gilbert Gress and Roman Kilchsperger are not to be missed. In a live call into the Blue studio, they chatted with various experts from the station about the upcoming program, which includes all matches from the Credit Suisse Super League, UEFA Champions League, UEFA Europa League, Spanish LaLiga Santander, Italian Serie A, English Premier League, as well as top matches from French Ligue 1 Uber Eats and the new UEFA Europa Conference League.

Surprise guest Gjon's Tears for SRG

Luca Hänni was followed by another Eurovision star, Gjon's Tears. The French-speaking Swiss was the surprise guest at SRG's screening. In addition to evergreens like "Auf und davon," their broadcasters have several new productions at the start. Viewers can also look forward to free TV premieres such as "Platzspitzbaby" and "Bruno Manser. In addition to the "Eurovision Song Contest," new formats such as "Stadt Land Talent," "SRF bi de Lüt LIVE," "10 ans des deux Vincents," "La vie de JC" and "Via col Venti" will provide entertainment on SRG stations.

As another musical highlight, Ritschi and band led into the screening of TRC.

First lesbian dating show on VOX

It's all about emotion and adrenaline as usual for the RTL media group. The search for "Supertalent" is already in its 15th season on RTL. "Date or Drop" is the name of the new dating show on RTL, where good looks are of no use to anyone. The only things that matter here are the singles' answers and their voices. VOX presents "Princess Charming," a lesbian dating show for the first time. RTLZWEI accompanies the Kelly Family in the tour bus on a journey through the most important milestones of their career.

The French Group M6 also focuses on strong emotions. Various new series and lots of entertainment are on the program. C8 calls itself a "feel-good channel" and lives up to this promise with many topics from viewers' everyday lives and entertainment programs such as the one-direction program "M comme Maison.

Good feelings even after the show

The organizers are satisfied with this year's screen-up. Frank Zelger, CEO Admeira, puts it in a nutshell: "Trust and entertainment - that's TV!". Duphorn adds: "TV continues to be the medium with the strongest advertising, which was again confirmed by the interest shown by customers and agencies. With the Replay Ads, we are ensuring relevance for TV in the future as well."

The online streaming of the event will be available online in individual videos following the event. Interested parties can view the contributions for 30 days on Screen-up.ch View

Admission to the event took place in compliance with the safety requirements of the Federal Office of Public Health.

Around 1,000 interested parties from the TV, advertising and media industries celebrated Swiss TV Day at Zurich's sold-out Kaufleuten, according to a statement. Channels 3+, 4+, Kabel Eins, M6, N-TV, Prosieben, RSI LA 1, RSI LA 2, RTL, RTL II, RTL Nitro, RTS Deux, RTS Un, SAT.1, Sixx, SRF 1, SRF Info, SRF Zwei, Super RTL, TF1, Vox and W9 presented screenings, providing a foretaste of which new TV formats will be the topic of conversation starting in the fall.

Experience transmitters up close

Some of the stations presented themselves on site in their own style: Dmax, the men's brand on German television, asked male and female visitors to join them for a schnapps around the campfire in their Tuxedo Corner. Joiz waited in its own Living Room for guests and celebrities to chat with them on the couch. And at Comedy Central, a caricaturist captured all the emotions written on visitors' faces after the screenings.

Familiar faces and surprise guests

Once again this year, the station executives did not come to Zurich alone, but brought along illustrious surprise guests such as presenter and ex-Miss Schweiz Christa Rigozzi, singer Baschi, TV chef René Schudel, actor Mike Müller, cabaret artist David Bröckelmann and medium Pascal Voggenhuber in addition to the exciting screenings. The presenters who accompanied the audience through the screenings from 2 p.m. to 8 p.m. were Steven Gätjen (Prosieben), Rainer Maria Salzgeber (SRF) and Marco Fritsche (3+). Michèle Bircher, the winner of "The Voice Kids 2013," enchanted the guests - and Steven Gätjen, who presented her to the audience.

New transmitters for Switzerland

Sevenone announced Swiss advertising windows for its new stations ProSieben Maxx and Sat.1.Gold for mid-2014. As already reported in the media, Dominik Kaiser is launching his new family station 5+ early next year (Werbewoche.ch reported).

MTV Aftershow Party with Live Act Fiji from Switzerland

The MTV Aftershow Party brought a Swiss live act to the Kaufleuten stage this year. Fiji (picture) presents soft electro-pop atmospheres with surprisingly creative ideas. The voice of Simone de Lorenzi convinces and gets under the skin. Very nicely the musical idols like Les Rita Mitsouko, Goldfrapp and Grace Jones. permeate the sound: an exciting musical mixture, which leads to the Fiji sound with many own ideas. At a late hour Remady and Manu-L presented by Prosieben heated up the last night owls.