The Swiss Refugee Council (SFH) was looking for a campaign idea to raise awareness among the Swiss population. The aim was to counter the hardening of the public debate on asylum and refugees and to invite the population to an open, respectful exchange.
Spina's Civil Voices impressed with the concept of an exhibition tour through Switzerland with an unmissable attraction. The centerpiece of the tour is an oversized, walk-in book entitled "Success Story Humanity". Inside, texts, pictures and videos tell touching stories of togetherness between refugees and their Swiss caregivers.
The inflatable tent construction was planned, designed and realized by Richnerstutz professionals with a great deal of commitment and know-how.
The "Tour de Suisse of Humanity" started on National Refugee Day on Bern's Bahnhofplatz. The media reported on it. Other stops on the tour include Neuchâtel, Lausanne, Lucerne, St. Gallen and Zurich.
Responsible at Swiss Refugee Council Konstanze Burkard (Head of Communications and Fundraising Department), Michelle Huber (Campaigner) Responsible at Spinas Civil Voices Susi Kammergruber and Lorenz Spinas (strategy), Beat Egger (text, concept), Isabelle Hauser (AD/concept), Steph Huwiler (creative direction), Corinne Bucher and Larissa Zingre (consulting), Mirko Cresta (graphics); Realization: Richnerstutz AG; Photo Simon Opladen; Video Stephan Hermann.
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