The family business Schöb constructs entire buildings using system construction and also manufactures individual interior fittings and kitchens in its large in-house joinery. The agency at the airport has now been able to unite Schöb's woodwork in an oversized magazine. In this first publication (further editions are already being planned), Schöb provides insights into the entire range of its activities and conveys its values.

The magazine was enclosed with various regional newspapers and also exists as a Online version.

KünzlerBachmann Directmarketing and Schober Schweiz have been going their separate ways since 2017. However, both companies previously operated independently on the market under separate names. In order to strengthen their positioning as a full-service provider in dialog marketing, the companies have decided to integrate the Schober Schweiz brand fully into KünzlerBachmann Directmarketing and to operate jointly under the name KünzlerBachmann Directmarketing as of 2020. (Werbewoche.ch reported).

To communicate the integration, Bucher Sigrist staged an event that symbolizes the merger in a sympathetic way - a wedding. The bride: Schober Switzerland, the groom: KünzlerBachmann Directmarketing. The message: We say yes!

The wedding reception for the employees of both companies marked the start of the campaign. They are actively involved in the wedding preparations and can, among other things, put together the entertainment program for the big day.

A targeted awareness campaign is designed to attract the attention of the relevant target groups and the entire communications industry over an extended period. The campaign runs online with banner ads on LinkedIn, the Google Display Network, Werbewoche.ch and Persoenlich.com - supplemented by search engine ads on Google. The most important information and the added values of the merger are summarized on a dedicated wedding website.

The crowning glory of the campaign will be the wedding at the end of November, with an aperitif for customers and a classic wedding reception for employees. In the course of the wedding preparations, Bucher Sigrist is giving KünzlerBachmann Directmarketing's visual identity a new coat of paint and, in addition to the branding, is also revamping the website and address store, all business stationery, and the signaling and advertising materials.

For over forty years, Schober has been a dialog marketing service provider that helps companies implement their cross-media communication, advertising and sales strategies. The company supports its customers with data know-how, e-mail technologies and marketing services in their successful market cultivation.

Schober brings an extensive database of postal and e-mail addresses as well as the Swiss cloud solution XCampaign for e-mail marketing into the marriage of the two companies. The location in Winterthur will be retained.

KünzlerBachmann, which is over one hundred years old, has its roots in the publishing business. Its core competencies lie in address management and mailing production. KünzlerBachmann Directmarketing offers all services in modern offline dialog marketing from a single source. From the address to personalization and dispatch to processing and analysis of the response, including database and CRM solution. Exclusively for Switzerland, the company also offers the Sinus Geo-Milieus and corresponding analytics services.

The alliance of KünzlerBachmann and Schober is now to substantially strengthen the positioning, and customers are to benefit from the now bundled competence and experience in dialog marketing - online and offline. The range of services extends from broad-based DM campaigns to CRM and e-mail marketing to mailing production in digital printing, including lettershop.

Email and digital marketing professional Enrique Nuñez is taking over the overall management of the Email Marketing division, is now responsible for email campaigns and Xcampaign and is driving forward the development of marketing automation and multi-channel solutions.

As Co-Founder & Head of Business Development, Nuñez has spent over 15 years building up various online companies in Europe and was also part of the founding team of the Swiss email marketing solution Xcampaign. Most recently, he was Marketing Manager DACH at Rackspace, the leading managed cloud company and founder of OpenStack. In addition to his extensive professional experience, Nuñez holds a BBA General Management from the European Business School. He will take up his position on May 6, 2019.

Stephan Obwegeser, CEO of the Schober Information Group, is delighted about the new addition in a press release: "With Enrique Nuñez, we are gaining an experienced entrepreneur with doer qualities and an excellent network. With his industry experience on the one hand and his knowledge of cloud technologies on the other, he will be able to significantly develop our business.

Since January 1, 2019, the 57-year-old has been managing the business of AZ Direct as successor to Tobie Witzig. René Koller (pictured above) helped shape the success of Schober Information Group Switzerland as CEO for over 26 years. He has an excellent network and knows the address and data market inside out, according to a statement. Under Witzig's leadership, AZ Direct has optimized processes, developed new sales opportunities and laid the foundations for sustainable growth.

Tobie Witzig (pictured below) is taking on a new entrepreneurial challenge as Managing Partner of the digital marketing agency Nemuk. In addition, as Witzig Solutions, he will ensure coherent data, processes and dialogs in data-driven marketing on a mandate basis.

Claudio Piazza, dialog marketing and data specialist and former CEO of AZ Direct AG, is joining the KünzlerBachmann Group on January 1, 2018. He will be responsible for merging the two data universes of Schober Switzerland and KünzlerBachmann Directmarketing.

Piazza has held various roles at AZ Direct over the past 17 years, managing and being responsible for numerous data projects. Prior to that, he was responsible for product management and marketing at Swiss Post Data Services. Piazza has a degree in direct marketing from the Bavarian Academy of Advertising (BAW) and holds a CAS in e-commerce and online marketing.

KünzlerBachmann Direktmarketing acquired the Schober Information Group (Switzerland) in January 2017.

With this strategically important takeover, the two long-established companies intend to substantially strengthen their leading positions in dialog marketing, according to a statement from Künzlerbachmann. The customers of both companies would benefit from a broader know-how and additional competence in established direct marketing. Together, they would be able to offer integrated, professional DM solutions. The range of services extends from broad-based DM campaigns to CRM and professional email marketing to state-of-the-art mailing production in digital printing, including lettershop.

The company Künzlerbachmann Directmarketing has its core competence in the areas of data, CRM/informatics and data analyses as well as mailing production. Schober complements this know-how with expertise in email and digital marketing as well as extensive BtoC, BtoB and email databases. Likewise, Schober brings the XCampaign software development team to the table.

Both companies will continue to operate independently in the market under their previous names and have their sites in St.Gallen and Zurich, employing more than 120 people. At the same time, they want to set the course for the age of digital transformation.

The Schober management team is fully behind this acquisition and will continue to develop the company and expand the product and service portfolio under the responsibility of the current CEO Stephan Obwegeser, the statement added.