Audiovisual media are becoming increasingly important in communicating business models and brand messages, as they manage to engage consumers more than images and text can. Nevertheless, Saxoprint is breaking new ground for the industry with its decision to underpin its online print shop processes and products with video footage, according to a statement. In the coming months, an interactive ordering experience will be created on the Saxoprint.ch website thanks to a variety of video content.
Under the creative direction of a Leipzig-based media production agency, a comprehensive moving image concept was developed based on user needs. For targeted placement at relevant points in the ordering process on saxoprint.ch, they produced product information, explanatory videos and commercials in close cooperation with Saxoprint management.
Representation of the ordering process
As an introduction to the "online print shop" business model, explanatory video clips will be available to customers from mid-July at the relevant intermediate steps in the ordering process for their print products. Animated screens will be used to illustrate the necessary steps from configuration, through selection of payment and delivery methods, to data upload. A summary clip of the entire ordering process is also prominently embedded on the start page, making it easier for new customers in particular to get started on the online portal.
"With the help of the video material, we have the opportunity to lower the inhibition threshold of potential customers who have not yet come into contact with processing print orders via the Internet. They answer questions even before they arise. In addition, our competent service staff are of course available as usual as personal contacts," emphasizes Daniel Ackermann, Managing Director of Saxoprint.