Rosada Archives - m&k https://www.markt-kom.com/en/tag/rosada/ The creative side of the economy Mon, 17 Feb 2025 08:23:45 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Rosada Archives - m&k https://www.markt-kom.com/en/tag/rosada/ 32 32 Milk setzt Rosada stilvoll in Szene https://www.markt-kom.com/en/kreativity/kampagnen/milk-setzt-rosada-stilvoll-in-szene/ Mon, 17 Feb 2025 08:23:45 +0000 https://www.markt-kom.com/?p=230525

Since its market launch, Rosada rose lemonade has positioned itself as an exceptional trend drink. The Zurich agency Milk took on the task of bringing this heritage to life visually. "The challenge was to translate the cultural significance of rose water into a contemporary design," says Frederike Nier, Art Director and Head of Milk Zurich.

The packaging combines traditional elements with a fresh design language and was created in close collaboration with the start-up. The workshop process defined the brand personality and served as the basis for the final design.

Rosada will initially be launched in the food service sector and later in retail. With this project, Milk once again underlines its expertise in food packaging design and its ability to shape brands through strategic design.

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